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26.06.25 15:16:06 WHERE ZEST MEETS THE WEST: LONE RIVER RANCH WATER LAUNCHES NEW LEMONADE SPLASH VARIETY PACK - THE OFFICIAL DRINK OF OUTDOOR SUMMER ADVENTURE
The  OG Canned Ranch Water partners with Strava and Cooldown on a series of outdoor collabs designed to put daily adventure and movement back on the map

NEW YORK, June 26, 2025 /PRNewswire/ -- Lone River Beverage Company, the brand behind the  OG Ranch Water in a can, is kicking off summer with its zesty new release: Lemonade Splash Variety Pack “ a Lone River spin on an American classic that captures the essence of sun-drenched afternoons in Far West Texas “ where the Lone River story began.

The Lemonade Splash Variety Pack features four bold new flavors:  Classic Agave, Prickly Pear, Hot Honey and Blueberry. Lightly carbonated, gluten free and with 100 calories or less and no more than 3g of sugar per can, Lone River Lemonade Splash is crafted with quality ingredients you can feel good about. And at 4% ABV, it’s the perfect option to responsibly enjoy post-adventure.

To celebrate the launch, Lone River is proud to announce partnerships with  Strava, the world’s leading fitness tracking platform and social network and Cooldown, the fast-growing community-focused run club. These collaborations will feature a series of activations designed to turn small, everyday moments into something worth celebrating. Whether it’s a jog around the block or a spontaneous day hike for the story books, Lemonade Splash is made to be enjoyed after adventures of all sizes. And with run club participation up nearly 60 percent globally in 2024 Lone River is making it easier than ever to find your stride.

"At Lone River, we’ve always believed the spirit of the West is more than a place ” it’s a way of life rooted in independence, grit, and forging your own path," said Katie Beal Brown, Founder & CEO of Lone River Beverage Co. "Our partnerships with Strava and Cooldown are about honoring that spirit ” inviting people to embrace everyday adventures and find joy in the journey, where movement leads to meaningful connections with the outdoors and with one another."

MAPPING NEW TERRITORY: LONE RIVER x  STRAVA The partnership with Strava introduces Lone River’s Variety Pack Challenge, encouraging bite-sized adventure “ whether a lunchtime walk or a Cooldown Run Club event “ proving you don’t need to travel far to find adventure.

Inspired by the new award-winning Lemonade Splash variety pack, this challenge invites participants to explore the great outdoors in the most approachable way possible. From hiking, running, yoga and beyond, variety is the name of the game.

Between July 14 and August 4, complete 8 days of 30 minutes or more of an eligible outdoor activity. Repeating activities is fine, but trying 8 different ones is the real win “ just like a good variety pack. This isn’t about speed or mileage. It’s about movement and making time to live in the moment.

Those who complete  Lone River’s Variety Pack Challenge will have the chance to score exclusive Lone River merch, plus some seriously sweet rewards like Lone River Founder Katie Beal Brown’s favorite wearable fitness tracker “ and a full year membership to keep the adventure going. One lucky grand prize winner and three friends (21+) will run, sip and kick back in style with a luxury  glamping experience at the 2025 Runningman Festival.

LONE RIVER x  COOLDOWN Cooldown and Lone River are hitting the road together, kicking off a series of community runs for a tasty twist on your post-workout routine. Starting May 1, as the official beverage sponsor of select Cooldown run club events, Lone River will serve participants with a well-earned Lemonade Splash to toast to the finish line.

LEMONADE SPLASH VARIETY PACK ON SHELVES NOW

The Lemonade Splash Variety Pack is available now in 12-packs of 12oz cans with a suggested retail price of $17.99. Serve chilled and it’s ready to go ” whether you’re headed to the trail, the pickleball court or your backyard with friends.

To learn more about Lone River and to find a Lemonade Splash Variety Pack near you visit  loneriverbevco.com and follow @LoneRiver on social media.

Strava Annual Year End Trend Report 2024

NO PURCHASE NECESSARY. One may enter the Sweepstakes WITHOUT completing the Challenge by visiting www.spiritspromos.com/ready-to-drink/lone-river-sweeps, then completing and submitting an entry form with name, date of birth, e-mail address and other required information. Open only to legal U.S. residents of AL, CO, FL, GA, ID, MI, MT, NC, OR, SC, TN, TX, UT, VA, WA & WY, 21 or older. Void elsewhere and where prohibited by law. Grand Prize consists of Festival passes and $5,500 gift card (terms and conditions apply); winner must be available to attend Festival in Kingston Downs, GA, 9/12-14/2025 or Grand Prize will be forfeited. Unspecified expenses are winner’s sole responsibility. Alcohol NOT part of any prize. Subject to Official Rules at website. Sponsor:  Diageo Beer Company USA, New York, NY. Not sponsored or endorsed by Runningman Festival, All Day Running Co, LLC or Strava, Inc.

Awarded as $239 e-gift card.

Please Drink Responsibly. Far West Spirits LLC, Houston, TX.

About Lone River Beverage Company Founded in 2019 by native Texan Katie Beal Brown and acquired by Diageo in 2021, Lone River Beverage Company offers two award winning drink propositions, with the taste of organic agave nectar and lime, that play on the biggest tequila inspired cocktail spaces with both lighter and fuller flavored options. The brand’s namesake Ranch Water hard seltzer is rooted in tradition and taste from the high desert of Far West Texas. At 80 calories, 0g of Sugar and 4% ABV per 12 oz can, Lone River Ranch Water brings an easy-drinking twist to Texas’ classic cocktail. Lone River Ranch Water hard seltzer is available in Original, Spicy, Prickly Pear and new Blackberry flavors. Lone River Ranch Rita is a fuller flavored Margarita style beverage. At 140 calories, 4g of Sugar and 5.8% ABV per 12 oz can, it delivers on the indulgent salty and sweet taste of the classic margarita cocktail. Lone River Ranch Rita is available in Classic, Spicy, Mango and Blood Orange flavors. Lone River products are available nationwide in major retailers as well as independent stores. Lone River is also available via delivery platforms Instacart, Doordash, UberEats, and more. To learn more, visit www.loneriverbevco.com. Enjoy Responsibly.

About  Diageo North America Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Instagram for news and information about Diageo North America: @Diageo_NA.

About Strava Strava is the app for active people. With over 150 million athletes in more than 185 countries, it’s more than tracking workouts”it’s where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava’s got you covered. Find your crew, crush your goals, and make every effort count. Start your journey with Strava today.

About Cooldown Cooldown is a nationwide run club built to make running more fun, social, and accessible. We host free weekly runs in 15 cities, bringing together over 2,500 runners every week. Each city is led by passionate community captains who foster a welcoming and inclusive environment. Our runs are open to all paces and experience levels”no sign-ups, no pressure, just good vibes. Whether you’re training for a race or just showing up to move, you’re part of the Cooldown crew.

MEDIA CONTACTS

TAYLOR
loneriver@taylorstrategy.com

Nicole Anastasi, Diageo
Nicole.Anastasi@diageo.com
26.06.25 15:06:00 WHERE ZEST MEETS THE WEST: LONE RIVER RANCH WATER LAUNCHES NEW LEMONADE SPLASH VARIETY PACK - THE OFFICIAL DRINK OF OUTDOOR SUMMER ADVENTURE
The OG Canned Ranch Water partners with Strava and Cooldown on a series of outdoor collabs designed to put daily adventure and movement back on the map

NEW YORK, June 26, 2025 /PRNewswire/ -- Lone River Beverage Company, the brand behind the OG Ranch Water in a can, is kicking off summer with its zesty new release: Lemonade Splash Variety Pack – a Lone River spin on an American classic that captures the essence of sun-drenched afternoons in Far West Texas – where the Lone River story began.Lone River Beverage Co. (PRNewsfoto/Lone River Beverage Company)

The Lemonade Splash Variety Pack features four bold new flavors: Classic Agave, Prickly Pear, Hot Honey and Blueberry. Lightly carbonated, gluten free and with 100 calories or less and no more than 3g of sugar per can, Lone River Lemonade Splash is crafted with quality ingredients you can feel good about. And at 4% ABV, it's the perfect option to responsibly enjoy post-adventure.

To celebrate the launch, Lone River is proud to announce partnerships with Strava, the world's leading fitness tracking platform and social network and Cooldown, the fast-growing community-focused run club. These collaborations will feature a series of activations designed to turn small, everyday moments into something worth celebrating. Whether it's a jog around the block or a spontaneous day hike for the story books, Lemonade Splash is made to be enjoyed after adventures of all sizes. And with run club participation up nearly 60 percent globally in 2024* Lone River is making it easier than ever to find your stride.

"At Lone River, we've always believed the spirit of the West is more than a place — it's a way of life rooted in independence, grit, and forging your own path," said Katie Beal Brown, Founder & CEO of Lone River Beverage Co. "Our partnerships with Strava and Cooldown are about honoring that spirit — inviting people to embrace everyday adventures and find joy in the journey, where movement leads to meaningful connections with the outdoors and with one another."

MAPPING NEW TERRITORY: LONE RIVER x STRAVA The partnership with Strava introduces Lone River's Variety Pack Challenge, encouraging bite-sized adventure – whether a lunchtime walk or a Cooldown Run Club event – proving you don't need to travel far to find adventure.

Inspired by the new award-winning Lemonade Splash variety pack, this challenge invites participants to explore the great outdoors in the most approachable way possible. From hiking, running, yoga and beyond, variety is the name of the game.

Story Continues

Between July 14 and August 4, complete 8 days of 30 minutes or more of an eligible outdoor activity. Repeating activities is fine, but trying 8 different ones is the real win – just like a good variety pack. This isn't about speed or mileage. It's about movement and making time to live in the moment.

Those who complete Lone River's Variety Pack Challenge** will have the chance to score exclusive Lone River merch, plus some seriously sweet rewards like Lone River Founder Katie Beal Brown's favorite wearable fitness tracker – and a full year membership*** to keep the adventure going. One lucky grand prize winner and three friends (21+) will run, sip and kick back in style with a luxury glamping experience at the 2025 Runningman Festival.

LONE RIVER x COOLDOWN Cooldown and Lone River are hitting the road together, kicking off a series of community runs for a tasty twist on your post-workout routine. Starting May 1, as the official beverage sponsor of select Cooldown run club events, Lone River will serve participants with a well-earned Lemonade Splash to toast to the finish line.

LEMONADE SPLASH VARIETY PACK ON SHELVES NOW

The Lemonade Splash Variety Pack is available now in 12-packs of 12oz cans with a suggested retail price of $17.99. Serve chilled and it's ready to go — whether you're headed to the trail, the pickleball court or your backyard with friends.

To learn more about Lone River and to find a Lemonade Splash Variety Pack near you visit loneriverbevco.com and follow @LoneRiver on social media.

* Strava Annual Year End Trend Report 2024

**NO PURCHASE NECESSARY. One may enter the Sweepstakes WITHOUT completing the Challenge by visiting www.spiritspromos.com/ready-to-drink/lone-river-sweeps, then completing and submitting an entry form with name, date of birth, e-mail address and other required information. Open only to legal U.S. residents of AL, CO, FL, GA, ID, MI, MT, NC, OR, SC, TN, TX, UT, VA, WA & WY, 21 or older. Void elsewhere and where prohibited by law. Grand Prize consists of Festival passes and $5,500 gift card (terms and conditions apply); winner must be available to attend Festival in Kingston Downs, GA, 9/12-14/2025 or Grand Prize will be forfeited. Unspecified expenses are winner's sole responsibility. Alcohol NOT part of any prize. Subject to Official Rules at website. Sponsor: Diageo Beer Company USA, New York, NY. Not sponsored or endorsed by Runningman Festival, All Day Running Co, LLC or Strava, Inc.

***Awarded as $239 e-gift card.

Please Drink Responsibly. Far West Spirits LLC, Houston, TX.

About Lone River Beverage Company Founded in 2019 by native Texan Katie Beal Brown and acquired by Diageo in 2021, Lone River Beverage Company offers two award winning drink propositions, with the taste of organic agave nectar and lime, that play on the biggest tequila inspired cocktail spaces with both lighter and fuller flavored options. The brand's namesake Ranch Water hard seltzer is rooted in tradition and taste from the high desert of Far West Texas. At 80 calories, 0g of Sugar and 4% ABV per 12 oz can, Lone River Ranch Water brings an easy-drinking twist to Texas' classic cocktail. Lone River Ranch Water hard seltzer is available in Original, Spicy, Prickly Pear and new Blackberry flavors. Lone River Ranch Rita is a fuller flavored Margarita style beverage. At 140 calories, 4g of Sugar and 5.8% ABV per 12 oz can, it delivers on the indulgent salty and sweet taste of the classic margarita cocktail. Lone River Ranch Rita is available in Classic, Spicy, Mango and Blood Orange flavors. Lone River products are available nationwide in major retailers as well as independent stores. Lone River is also available via delivery platforms Instacart, Doordash, UberEats, and more. To learn more, visit www.loneriverbevco.com. Enjoy Responsibly.

About Diageo North America Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Instagram for news and information about Diageo North America: @Diageo_NA.

About Strava Strava is the app for active people. With over 150 million athletes in more than 185 countries, it's more than tracking workouts—it's where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava's got you covered. Find your crew, crush your goals, and make every effort count. Start your journey with Strava today.

About Cooldown Cooldown is a nationwide run club built to make running more fun, social, and accessible. We host free weekly runs in 15 cities, bringing together over 2,500 runners every week. Each city is led by passionate community captains who foster a welcoming and inclusive environment. Our runs are open to all paces and experience levels—no sign-ups, no pressure, just good vibes. Whether you're training for a race or just showing up to move, you're part of the Cooldown crew.

MEDIA CONTACTS

TAYLOR
loneriver@taylorstrategy.com

Nicole Anastasi, Diageo
Nicole.Anastasi@diageo.comLightly carbonated, gluten free and with 100 calories or less and no more than 3g of sugar per can, Lone River Lemonade Splash is crafted with quality ingredients you can feel good about.The Lemonade Splash Variety Pack is available now in 12-packs of 12oz cans with a suggested retail price of $17.99.LONE RIVER RANCH WATER LAUNCHES NEW LEMONADE SPLASH VARIETY PACK – THE OFFICIAL DRINK OF OUTDOOR SUMMER ADVENTURELone River Beverage Company, the brand behind the OG Ranch Water in a can, is kicking off summer with its zesty new release: Lemonade Splash Variety Pack.The OG Canned Ranch Water partners with Strava and Cooldown on a series of outdoor collabs designed to put daily adventure and movement back on the mapCision

View original content to download multimedia:https://www.prnewswire.com/news-releases/where-zest-meets-the-west-lone-river-ranch-water-launches-new-lemonade-splash-variety-pack--the-official-drink-of-outdoor-summer-adventure-302492415.html

SOURCE Lone River Beverage Company

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25.06.25 12:00:00 How Women Are Using Tech, Data, and Bold Ideas to Build the Brands of Tomorrow
At Fortune’s exclusive Fuel Up With Fortune panel in Cannes, a cohort of powerhouse women CMOs discuss how they're reinventing brand storytelling and what it means to build a brand in the digital era. Fortune's Ruth Umoh was joined by Global Chief Client Officer at Monks, Deborah Heslip, Chief Digital Officer at Diageo, Susan Jones, Chief Marketing Officer at Autodesk Dara Treseder, and Chief Digital Officer at E.L.F Beauty Ekta Chopra.

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20.06.25 12:01:00 Premium Alcohol Market Forecasts Report 2025-2030 Featuring Diageo, Pernod Ricard, HITEJINRO America, Cerritos, CA, Brown Forman, Bacardi
Company Logo

The global premium alcohol market is projected to reach $950.838 billion by 2030, growing at a 9.76% CAGR from 2025. This growth is driven by rising disposable income and urbanization, boosting demand for high-quality alcoholic beverages. Key players include Diageo and Pernod Ricard.

Global Premium Alcohol MarketGlobal Premium Alcohol Market

Dublin, June 20, 2025 (GLOBE NEWSWIRE) -- The "Premium Alcohol Market - Forecasts from 2025 to 2030" report has been added to ResearchAndMarkets.com's offering.

The global premium alcohol market is estimated to attain a market size of US$950.838 billion by 2030, growing at a 9.76% CAGR from a valuation of US$596.767 billion in 2025.

Premium alcohol is alcoholic beverages that are prepared with higher quality standards with the utilization of superior and high-quality ingredients, it involves refined production procedures and are typically aged or fermented for a longer time to enhance their taste and quality. The market of alcoholic beverages is witnessing growth due to diverse growth drivers such as the increase in the middle class with the increase in disposable income, which enhances their purchasing power which is enabling these consumers to spend on luxury alcoholic products.

Additionally, various wine-producing nations are investing in expanding their wine production to cater to the growing end-user demand. For instance, according to the International Organization of Vine and Wine, in 2024, Italy's wine production reached 44.1 million hectoliters, which represented a 15.1% growth over 2023's production, and the country accounted for 19.5% of the global production volume in the same year.

Market Trends

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Growing Disposable Income and Urbanization Drive Premium Alcohol Demand: Rising disposable income enhances consumers' ability to purchase high-quality and premium alcoholic beverages, significantly boosting the premium alcohol market. According to the U.S. Energy Information Administration, global per capita disposable income is projected to increase from $10,136 in 2022 to $10,677 in 2025, reaching $11,862 by 2030 and $13,116 by 2035. Additionally, the World Bank reported that 57% of the global population lived in urban areas in 2023, a figure expected to grow with the economic progress of major nations. This urbanization trend is anticipated to increase demand for wines for both personal and commercial purposes. North America's Robust Alcohol Market: The United States, a leading alcohol-consuming nation, is seeing growth in its outdoor culture due to improving living standards and a vibrant youth demographic. Bank of America data indicates that bar spending accounted for 4.8% of total restaurant expenditure, showing consistent growth. Notably, bar spending by baby boomers in the U.S. recorded a 4% year-on-year increase in January 2025.

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Key Benefits of this Report:

Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments. Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy. Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments. Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment. Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

Report Coverage:

Historical data from 2022 to 2024 & forecast data from 2025 to 2030 Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis Competitive Positioning, Strategies, and Market Share Analysis Revenue Growth and Forecast Assessment of segments and regions including countries

Key Attributes:

Report Attribute Details No. of Pages 142 Forecast Period 2025 - 2030 Estimated Market Value (USD) in 2025 $596.77 Billion Forecasted Market Value (USD) by 2030 $950.84 Billion Compound Annual Growth Rate 9.7% Regions Covered Global

Company Profiling (Strategies, Products, Financial Information, and Key Developments)

Diageo Pernod Ricard Tito's Handmade Vodka HITEJINRO America, Cerritos, CA Brown Forman Corporation Bacardi Limited Tanduay Distillers, Inc. Allied Blenders and Distillers Pvt. Ltd. (ABD) Alliance Global Group, Inc. (Emperador) Kaya Spirits Anheuser-Busch InBev SA/NV Constellation Brands, Inc.

Global Premium Alcohol Market Segmentation:

By Type

Wine Beer Spirits

By Sales Channel

On-Trade Off-Trade

By Distribution Channel

Online Offline

By End-User

Household Consumers Hospitality & Food Services Corporate & Event Buyers Duty-Free/Travel Retail

By Region

North America United States Canada Mexico South America Brazil Argentina Others Europe United Kingdom Germany France Spain Others Middle East & Africa Saudi Arabia UAE Israel Others Asia Pacific Japan China India South Korea Indonesia Thailand Others

For more information about this report visit https://www.researchandmarkets.com/r/bxucb0

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

Attachment

Global Premium Alcohol Market

CONTACT: CONTACT: ResearchAndMarkets.com Laura Wood,Senior Press Manager press@researchandmarkets.com For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900

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19.06.25 09:13:18 Diageo (LON:DGE) stock falls 3.5% in past week as three-year earnings and shareholder returns continue downward trend
In order to justify the effort of selecting individual stocks, it's worth striving to beat the returns from a market index fund. But its virtually certain that sometimes you will buy stocks that fall short of the market average returns. Unfortunately, that's been the case for longer term Diageo plc (LON:DGE) shareholders, since the share price is down 47% in the last three years, falling well short of the market return of around 30%. And the ride hasn't got any smoother in recent times over the last year, with the price 26% lower in that time. Unfortunately the share price momentum is still quite negative, with prices down 11% in thirty days.

After losing 3.5% this past week, it's worth investigating the company's fundamentals to see what we can infer from past performance.

AI is about to change healthcare. These 20 stocks are working on everything from early diagnostics to drug discovery. The best part - they are all under $10bn in marketcap - there is still time to get in early.

To quote Buffett, 'Ships will sail around the world but the Flat Earth Society will flourish. There will continue to be wide discrepancies between price and value in the marketplace...' One way to examine how market sentiment has changed over time is to look at the interaction between a company's share price and its earnings per share (EPS).

During the three years that the share price fell, Diageo's earnings per share (EPS) dropped by 2.8% each year. The share price decline of 19% is actually steeper than the EPS slippage. So it's likely that the EPS decline has disappointed the market, leaving investors hesitant to buy.

The graphic below depicts how EPS has changed over time (unveil the exact values by clicking on the image).LSE:DGE Earnings Per Share Growth June 19th 2025

We consider it positive that insiders have made significant purchases in the last year. Having said that, most people consider earnings and revenue growth trends to be a more meaningful guide to the business. Before buying or selling a stock, we always recommend a close examination of historic growth trends, available here..

What About Dividends?

It is important to consider the total shareholder return, as well as the share price return, for any given stock. The TSR is a return calculation that accounts for the value of cash dividends (assuming that any dividend received was reinvested) and the calculated value of any discounted capital raisings and spin-offs. Arguably, the TSR gives a more comprehensive picture of the return generated by a stock. In the case of Diageo, it has a TSR of -42% for the last 3 years. That exceeds its share price return that we previously mentioned. This is largely a result of its dividend payments!

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A Different Perspective

Diageo shareholders are down 24% for the year (even including dividends), but the market itself is up 9.9%. Even the share prices of good stocks drop sometimes, but we want to see improvements in the fundamental metrics of a business, before getting too interested. Unfortunately, last year's performance may indicate unresolved challenges, given that it was worse than the annualised loss of 4% over the last half decade. Generally speaking long term share price weakness can be a bad sign, though contrarian investors might want to research the stock in hope of a turnaround. I find it very interesting to look at share price over the long term as a proxy for business performance. But to truly gain insight, we need to consider other information, too. For instance, we've identified 1 warning sign for Diageo that you should be aware of.

If you like to buy stocks alongside management, then you might just love this freelist of companies. (Hint: most of them are flying under the radar).

Please note, the market returns quoted in this article reflect the market weighted average returns of stocks that currently trade on British exchanges.



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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
03.06.25 16:00:00 Ketel One Family Made Vodka Partners with Dorsia to Unlock Access & Celebrate their Vision of the Fictional Dorsia for One Night Only
Partnership to also offer insider perks, from coveted premium membership giveaways to martini experiences at NYC's top restaurants, for those in the know - If You Know, You Ketel

NEW YORK, June 3, 2025 /PRNewswire/ -- Ketel One Family Made Vodka is teaming up with Dorsia, the global leader in the hospitality and tech space, best known for allowing its members access to the world's hardest to get restaurant reservations and most sought-after cultural experiences, to bring the legendary allure of the fictional Dorsia to life for one night only. For one unforgettable night on June 3, Ketel One Vodka will unite tastemakers who are truly in the know; those who recognize a defining cultural moment, live deep within dining and entertainment, and instinctively reach for a Ketel One Vodka martini to celebrate it.Ketel One Family Made Vodka (PRNewsfoto/Ketel One Family Made Vodka)

In partnership with Dorsia, Ketel One Vodka will reimagine the famously elusive restaurant from pop culture lore, transforming one of New York's most sought-after dining destinations into a cocktail-centric experience. This exclusive evening taps into today's cultural obsession for rare reservations and iconic entertainment moments, offering an immersive ode to those who expect more from a night out and know that every elevated evening begins with a Ketel One martini. IYKYKetel.

Beyond the exclusive Dorsia door, Ketel One Vodka is also making other sought-after reservations easier to access through a highly coveted giveaway to three lucky winners, who will each receive a Dorsia Premium Membership, unlocking VIP reservations to world-class restaurants and cultural events. To enter, consumers must follow@KetelOne_US on Instagram, comment "IYKYK" #KetelOneSweepstakes on the giveaway post and tag a friend to have a cocktail with. Applicants must be 21+ to enter, subject to Official Rules.

"At Ketel One, we believe in creating extraordinary moments that elevate the everyday and go beyond expectations," said Ryan Hughes, Brand Director, Ketel One Vodka. "This collaboration will transform the Dorsia fantasy into a tangible experience and beyond that, offer culture and dining enthusiasts a taste of next-level hospitality centered around the art of a perfectly crafted cocktail."

To take the partnership to the next level, Ketel One Vodka is debuting the "Drinks on Dorsia" cocktail program at a curated selection of New York City's top restaurants, bookable on the Dorsia app. Members dining at participating venues can unlock a signature Ketel One cocktail; adding a touch of martini magic to their meal and turning an already desirable reservation into an unforgettable night out.

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For more information, please visit KetelOne.com or follow along on Instagram @KetelOne_US.

About Ketel One Family Made Vodka Ketel One Family Made Vodka is inspired by 330 years and 11 generations of the Nolet Family's distilling expertise. Ketel One is crafted using only the highest-quality ingredients, including 100% non-GMO grain and is gluten-free. That quality has led to global recognition with Drinks International as the number one trending vodka in the world's best bars, a top ten bartenders' choice of vodka, and one of the best-selling vodkas in the world's best bars (Drinks International Brands Report, 2022). Inspired by the passionate pursuit of excellence in their craft, Ketel One continues to toast to the artists, trailblazers and innovators in the entertainment industry. Follow Ketel One Family Made Vodka on Instagram for additional inspiration and information: @KetelOne_US.

About Diageo North America Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practices. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About Dorsia Dorsia, the global leader in the hospitality and tech space, is best known for allowing its members access to the world's hardest to get restaurant reservations and most sought-after cultural experiences. Dorsia was founded by CEO Marc Lotenberg, a seasoned entrepreneur and media executive renowned for leading innovative ventures in lifestyle, art and design. In an age where spontaneity and access are the ultimate luxuries, Dorsia members can touch down in any destination, from global hubs to seasonal hot spots, and immediately unlock the best dining, daylife, nightlife, and culture. Dorsia's mission is to transform the economy and experience of hospitality and events through its patented frictionless payments technology. www.dorsia.com // Follow on social @dorsia

Media Contacts:
Diageo NA
Sydney Farrar
Sydney.Farrar@diageo.com

Bullfrog + Baum
Elena Dabby
KetelOneVodkaPR@bullfrogandbaum.comCision

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SOURCE Ketel One Family Made Vodka

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03.06.25 14:37:00 Hold Onto Your Cocktail: Captain Morgan and Universal Pictures' M3GAN 2.0 Join Forces with a Glow-in-the-Dark Spiced Rum Bottle and Limited-Edition Co
Get ready to slay summer.

NEW YORK, June 3, 2025 /PRNewswire/ -- Captain Morgan is joining forces with the ultimate queen of chaos, M3GAN, for a summer collab that's serving spice, sass, and serious main character energy. She's back, she's badder than ever, and now she's bringing the spiced rum—enter Captain M3GAN: a glow-in-the-dark, limited-edition spiced rum bottle inspired by the unapologetically iconic energy of M3GAN 2.0 — the action-packed sequel releasing in theaters June 27, 2025.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/captain-morgan/9338951-en-captain-morgan-universal-pictures-m3gan-2-0

The first film had everyone grabbing their crew and hitting the theater—M3GAN didn't just go viral, she became a full-blown cultural phenomenon. Now, with the sequel about to hit the big screen, Captain Morgan is dropping the ultimate way to celebrate: the Captain M3GAN limited-edition bottle—the same classic Original Spiced Rum you know and love, now with a killer glow-in-the-dark upgrade. It's the perfect spirit to raise a glass (or red cup) to your favorite A.I. queen and her blockbuster return.

"The collaboration between Captain Morgan and M3GAN was a natural fit," said Anne Nosko, Vice President at Captain Morgan. "Both are cultural icons with bold, unforgettable personalities, and together, they're bringing fans an unexpected way to slay summer with a fierce collectible bottle that delivers an epically delicious cocktail experience and reason to rally the crew for what is sure to be a blockbuster hit."

To crank things up to another level, Captain Morgan is also launching an exclusive Cocktail Courier kit inspired by M3GAN 2.0. Think rum & cola on another level, with some glow-in-the-dark accessories to top it off. Available now through the end of summer (or while supplies last) at CocktailCourier.com.

And what better way to keep the fun rolling than by bringing comedian Sherry Cola into the mix? A featured part of the campaign, she's serving up her signature wit alongside a signature serve that turns a Captain Morgan classic on its head—because what is spiced rum without a little Cola? "As a certified stan of chaotic icons, teaming up with Captain Morgan for this M3GAN 2.0 moment was a no-brainer," said comedian Sherry Cola. "We've got rum & cola, glow-in-the-dark bottles, and a dancing robot with a cult following? I mean, come on — Cola and the Captain? It was meant to be."

Story Continues

Want in on the chaos? While the cocktail kit is exclusively available at CocktailCourier.com, fans can head to CaptainMorgan.com for a chance to score tickets to M3GAN 2.0 and be part of the action. No purchase necessary — just your love for cult-favorite thrillers, sharp wit, and a sequel that's already stirring up buzz.

The Captain M3GAN limited-edition bottle is available now for a limited time on shelves in Arizona, California, Florida, Illinois, Maine, Michigan, Ohio, Oregon, New York and Texas for a suggested retail price of $15.99. So grab your crew and rum to your nearest retailer — Captain M3GAN is coming for your summer.

†Awarded as Fandango promo code good towards the purchase of two movie tickets (up to $15 per ticket including ticket price and associated fees and charges, up to $30 total) to see M3GAN 2.0 at Fandango partner theaters in the US (limited time offer; Code void if not redeemed by 12/31/2025; additional restrictions apply). Winner's guest must be 21+.

‡ Must be U.S. resident, 21+ to enter Sweepstakes. Void where prohibited. Ends 07/27/2025 at 11:59:59 p.m. ET. For Sweepstakes entry & official rules, go to www.spiritspromos.com/captain-morgan/m3gan-sweepstakes. Sponsor: Diageo Americas, Inc., New York, NY.
FANDANGO is a registered trademark of Fandango Media, LLC.
M3GAN 2.0: TM UNIVERSAL CITY STUDIOS LLC. USED WITH PERMISSION.

Sweepstakes not sponsored by Fandango Media, LLC or Universal City Studios LLC.

About Captain Morgan
Captain Morgan is the number one selling spiced rum in the U.S. Captain Morgan encourages everyone 21+ to spice it up by bringing our flavor to every occasion. The Captain Morgan portfolio includes CAPTAIN MORGAN Original Spiced Rum, CAPTAIN MORGAN Sliced Apple Spiced Rum, CAPTAIN MORGAN White Rum, CAPTAIN MORGAN 100 Proof Spiced Rum, CAPTAIN MORGAN Private Stock, CAPTAIN MORGAN Silver Spiced Rum, CAPTAIN MORGAN Coconut Rum, CAPTAIN MORGAN Pineapple Rum, CAPTAIN MORGAN Cherry Vanilla Spiced Rum, Vita Coco Spiked with CAPTAIN MORGAN and CAPTAIN MORGAN Sliced. For more information, visit www.CaptainMorgan.com.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Juliotequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About M3GAN 2.0
The murderous doll who captivated pop culture in 2023 is back. And this time she's not alone.

The original creative team behind that phenomenon—led by horror titans James Wan for Atomic Monster, Jason Blum for Blumhouse and writer-director Gerard Johnstone—reboot an all-new wild chapter in A.I. mayhem with M3GAN 2.0.

Two years after M3GAN, a marvel of artificial intelligence, went rogue and embarked on a murderous (and impeccably choreographed) rampage and was subsequently destroyed, M3GAN's creator Gemma (Allison Williams) has become a high-profile author and advocate for government oversight of A.I. Meanwhile, Gemma's niece Cady (Violet McGraw), now 14, has become a teenager, rebelling against Gemma's overprotective rules.

Unbeknownst to them, the underlying tech for M3GAN has been stolen and misused by a powerful defense contractor to create a military-grade weapon known as Amelia (Ivanna Sakhno; Ahsoka, Pacific Rim: Uprising), the ultimate killer infiltration spy. But as Amelia's self-awareness increases, she becomes decidedly less interested in taking orders from humans. Or in keeping them around.

With the future of human existence on the line, Gemma realizes that the only option is to resurrect M3GAN (Amie Donald, voiced by Jenna Davis) and give her a few upgrades, making her faster, stronger, and more lethal. As their paths collide, the original A.I icon is about to meet her match.

M3GAN 2.0 is written and directed by acclaimed returning filmmaker Gerard Johnstone, from a story by Gerard Johnstone and Akela Cooper, based on characters created by Akela Cooper & James Wan.

The film co-stars returning cast members Brian Jordan Alvarez and Jen Van Epps as Gemma's loyal tech teammates, Cole and Tess, and new characters played by Aristotle Athari (Saturday Night Live, Hacks), Timm Sharp (Apples Never Fall, Percy Jackson and the Olympians) and Grammy winner and 11-time Emmy nominee Jemaine Clement (Avatar: The Way of Water, What We Do in the Shadows).

Produced by James Wan, Jason Blum and Allison Williams, the film is executive produced by Gerard Johnstone, Adam Hendricks, Greg Gilreath, Michael Clear, Judson Scott and Mark D. Katchur.

The first M3GAN film shattered box office records, opening to $30.4 million domestically to become the biggest opening weekend for a PG-13 horror film since A Quiet Place Part II. The film went on to gross more than $180 million worldwide.

Media Contacts:

TAYLOR
CaptainMorganTeam@TaylorStrategy.com

DIAGEO
Michelle Gattenio
michelle.gattenio@diageo.comCaptain Morgan and Universal Pictures’ M3GAN 2.0 Release Glow-in-the-Dark Spiced Rum BottleCision

View original content:https://www.prnewswire.com/news-releases/hold-onto-your-cocktail-captain-morgan-and-universal-pictures-m3gan-2-0-join-forces-with-a-glow-in-the-dark-spiced-rum-bottle-and-limited-edition-cocktail-experience-302472084.html

SOURCE Captain Morgan

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21.05.25 16:07:00 BOLD. ZESTY. ALWAYS ELECTRIC: SMIRNOFF INTRODUCES AWARD-WINNING ELECTRIC GUAVA WITH A FLAVOR-FORWARD MIAMI TAKEOVER FEATURING GENRE-BLENDING ARTISTS A
The new limited-edition offering blending the flavors of juicy guava and zesty ginger has
picked up multiple awards before officially hitting shelves in June

NEW YORK, May 21, 2025 /PRNewswire/ -- From the brand that brought the sweet and spicy sensation of Smirnoff Spicy Tamarind comes its latest vibrant flavor: NEW Smirnoff Electric Guava. The limited-edition vodka specialty is already turning heads and activating tastebuds, earning top honors including Double Gold at the San Francisco World Spirits Competition and Platinum at the L.A. Spirits Awards.Smirnoff lights up Miami for Calle Electric to introduce Smirnoff’s bold new flavor, Electric Guava

To celebrate its newest flavor, Smirnoff lit up Miami's Little Havana with Calle Electric – a one-night-only event pulsing with flavor duality, music, and cultural expression. Electric Guava's juicy guava flavor collided with the sweet heat of Spicy Tamarind across custom cocktails, bites and immersive experiences, capped off by an electrifying set from producers, DJs, and stylish twins Coco & Breezy, whose genre-blending sound and cultural influence kept the energy high all night long.

With energy at a fever pitch, the superstar duo surprised the crowd at Calle Electric with the debut of their unreleased track, "HOME," ahead of its official drop later this summer on June 13th.

"The energy at Calle Electric was unreal – just like the vibe of Electric Guava," said Coco & Breezy. "Smirnoff brought the flavor, we brought the sound, and together we dropped a new track that everyone can groove to while sipping on the hottest new cocktail flavor this summer."

A few hours ahead of the takeover, Smirnoff set sail on Biscayne Bay with a world class 3D content that can be viewed at any angle, with no distortion to declare: Smirnoff Electric Guava has arrived. With major award wins already under its belt and buzz building fast, fans are encouraged to grab a bottle while they can at their local retailers – this limited-edition flavor is only available while supplies last. Keep an eye on social media for a surprise new bottle drop featuring bold new artwork that brings Electric Guava's high-voltage vibe to life.

Crafted for easy, carefree sipping, Smirnoff Electric Guava blends the flavors of juicy guava with a hint of zesty ginger to help you elevate occasions big and small with something fresh tasting and exciting. Electric Guava is available nationwide, has a recommended retail price of $12.99 for a 750 ml bottle, $0.99-$1.25 for a 50 ml bottle and contains 25 percent alcohol by volume (ABV).

"We couldn't think of a more perfect way to introduce Electric Guava than with Calle Electric," said Jennifer Holiday Hudson, North American brand leader at Smirnoff. "We were inspired by the tropical flavors that are deeply rooted in Hispanic culture and celebrated across many communities, and we wanted to bottle up that vibe into something people can enjoy together. After seeing how much love there's been for Spicy Tamarind, we knew it was time to keep pushing the flavor conversation forward."

Story Continues

While you're at it, don't forget to savor the spice with renowned classic Spicy Tamarind, set for a recommended retail price of $12.99 for a 750 ml bottle and containing 30% ABV.

Couldn't make it to Calle Electric? Bring the party home with our signature Smirnoff Electric Guava Fizz - a crisp, zesty mix that's ready to turn up the flavor for any occasion.

ELECTRIC GUAVA FIZZ

Ingredients:

1.5 oz Smirnoff Electric Guava 3 oz Lemonade 1.5 oz Club soda Garnish: Lemon wheel

Directions: Pour ingredients into a highball glass filled with ice. Gently stir. Garnish with lemon wheel.

Whether you're sipping the sweet & spicy of Spicy Tamarind or indulging in the bold & zesty of Electric Guava, Smirnoff continues to be in a league of their own with vodka specialty. No matter how you choose to enjoy Smirnoff's iconic flavors, please remember to always sip responsibly.

About SMIRNOFF Smirnoff has been giving the people what they want since 1864, revolutionizing drinking culture across generations: from inventing the Mule and reimagining the vodka martini to creating a cultural mainstay that defines the flavored malt beverage category with the launch of Smirnoff Ice, known for flavors since 1999.

Because the brand is dedicated to the people and their evolving taste preferences, Smirnoff has an option for everyone along with a dedicated history of adding fun to any occasion while keeping diversity and inclusion at the forefront. Truly showing the power of socializing when everyone (21+) is invited to celebrate.

The Smirnoff portfolio offers a variety of options for adults across vodka and flavored malt beverages. Current offerings include foundations in Smirnoff No. 21 Vodka and Smirnoff Ice, a line of flavors in North America and ready-to-serve flavored malt beverages including Smirnoff Seltzer and Smirnoff Ice Smash. From culturally relevant limited editions to new innovations and zero sugar offerings, Smirnoff has always been known for quality and affordability, and prides itself on giving the people what they want.

About Diageo North America Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

MEDIA CONTACTS: Brooke Smith
DIAGEO
Brooke.Smith@diageo.com

TAYLOR Smirnoff@taylorstrategy.comSmirnoff Electric Guava takes over Miami with 3D BillboardTwin DJ duo Coco & Breezy debut their new summer track at Smirnoff’s Calle Electric in MiamiCoco & Breezy surprise the crowd at Calle Electric with an unforgettable setGuests enjoy Smirnoff Electric Guava and Smirnoff Spicy Tamarind cocktails at Calle ElectricSmirnoff Trademark Logo (PRNewsfoto/SMIRNOFF)Cision

View original content to download multimedia:https://www.prnewswire.com/news-releases/bold-zesty-always-electric-smirnoff-introduces-award-winning-electric-guava-with-a-flavor-forward-miami-takeover-featuring-genre-blending-artists-and-cultural-tastemakers-coco--breezy-302462129.html

SOURCE Smirnoff

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20.05.25 14:00:00 CAPTAIN MORGAN SLICED TURNS GOLF'S MOST DREADED SHOT -- THE SLICE -- INTO A CELEBRATION WITH YOUR CREW
Captain Morgan Sliced, West Wilson and Breezy Golf Are Teaming Up to Bring Bold Flavor and Big Energy to the Course All Summer Long For Fans who Play the Slice

The brand is rewarding the shots that don't go viral—for all the right reasons. Miss big, post proud, and celebrate your slice by tagging @captainmorganUSA and #PlaytheSliceContest

NEW YORK, May 20, 2025 /PRNewswire/ -- Fore! This summer, Captain Morgan Sliced isn't just embracing the slice—it's making it the main event with Play the Slice: where flavor meets the fairway and good times are always in play. Teaming up with reality TV break-out star, on-air host, and sportswriter West Wilson and Breezy Golf, Captain Morgan Sliced is serving up on-course action, an off-course sweepstakes and plenty of bold flavor—one gloriously imperfect shot at a time.

Teeing off today, Captain Morgan Sliced is turning every swing into a chance to win big. From now through the end of July, fans 21+ can enter the Play the Slice contest by posting their wildest slices on Instagram, tagging @CaptainMorganUSA and using #PlayTheSliceContest. Whether you're on the range or closing in on the back nine, show us your most epic slice—no perfect swing required. One lucky winner will score a once-in-a-lifetime golf getaway for four to Hilton Head, South Carolina, complete with flights, a championship course, and a stay that's anything but par for the course.

That's the energy behind Play the Slice—the Captain Morgan Sliced summer-long campaign that celebrates every hook, shank, and yes, slice, as a reason to raise a can and rally your crew. As an official partner of the Breezy Open, Captain Morgan Sliced is popping up at three stops—Virginia (June), New Jersey (July), and Georgia (September)—with Sliced Lounges, a cameo from none other than West Wilson, and epic rewards for both swings and style.

For fans not in the crowd, don't worry, you won't miss a single Play the Slice moment. Breezy Golf and the Bob Does Sports crew will be bringing the action of the Breezy Open to screens everywhere, plus West Wilson will be joining the fun and capture all the slice-worthy moments at the Virginia tournament this June.

"I'm still dialing in my swing," admits West Wilson, Sliced enthusiast and reality star known for keeping it real on and off the green. "But I've learned it's way more fun when you're just enjoying the moment. That's what this whole thing is about—showing up, swinging big, and cracking open a Sliced with your people, no matter where your ball ends up."

Story Continues

And don't forget about merch: later this summer, Captain Morgan Sliced and cult-favorite golf brand Pluto Golf are dropping the Play the Slice Collection—a limited-edition capsule of polos, shorts, hats, windbreakers and P1 sneakers built for players who aren't afraid to stand out (even if their ball's out of bounds).

"Golf certainly has its roots in skill, precision, and tradition, but let's face it, today's players are redefining the vibe," said Captain Morgan Brand Director Justin Faiber. "They are bringing more hype, swagger, levity, and personality to each round. With Play the Slice, we're tapping into that energy – because every round should be a good time, regardless of whether you're hitting from the fairway or outside of the cart path."

Available in Original and Sweet vs. Heat variety packs, Captain Morgan Sliced is the premium, ready-to-drink beverage turning fairways into flavorways. With 5.8% ABV and bold, refreshing taste, Sliced is ready for every shot—and every sip—in the game. Available everywhere Captain Morgan is sold and convenience stores near you for a suggested retail price of $19.99.

So whether you're striping it down the fairway or searching the woods for your fourth lost ball, just remember: Sliced is Better. Play the Slice.

NO PURCHASE NECESSARY. U.S., 25+. Void in AK, HI, MD & where prohibited. Contest ends 7/31/2025 @ 11:59:59 p.m. ET. ENTRANT MUST ATTEMPT SLICED GOLF SHOT IN A SAFE & RESPONSIBLE MANNER. Include #PlayTheSliceContest and @CaptainMorganUSA when posting video. Subject to Official Rules available online at https://bit.ly/44oAbBG . Sponsor: Diageo Beer Company USA, New York, NY. CAPTAIN MORGAN SLICED Premium Flavored Malt Beverage. Captain Morgan & CO., Plainfield, IL.

Not sponsored/endorsed by Instagram

About Captain Morgan
Captain Morgan is the number one selling spiced rum in the U.S. Captain Morgan encourages everyone 21+ to spice it up by bringing our flavor to every occasion. The Captain Morgan portfolio includes CAPTAIN MORGAN Original Spiced Rum, CAPTAIN MORGAN Sliced Apple Spiced Rum, CAPTAIN MORGAN White Rum, CAPTAIN MORGAN 100 Proof Spiced Rum, CAPTAIN MORGAN Private Stock, CAPTAIN MORGAN Silver Spiced Rum, CAPTAIN MORGAN Coconut Rum, CAPTAIN MORGAN Pineapple Rum, CAPTAIN MORGAN Cherry Vanilla Spiced Rum, Vita Coco Spiked with CAPTAIN MORGAN and CAPTAIN MORGAN Sliced. For more information, visit www.CaptainMorgan.com.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Juliotequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

Media Contacts
TAYLOR
CaptainMorganTeam@TaylorStrategy.com

DIAGEO
Brooke Smith
Brooke.Smith@diageo.comCaptain Morgan SlicedCaptain Morgan Sliced and West Wilson are turning every swing into a chance to win big—just post your wildest slices on Instagram, tag @CaptainMorganUSA and use #PlayTheSliceContestCaptain Morgan Sliced, West Wilson and Breezy Golf Are Teaming Up to Bring Bold Flavor and Big Energy to the Course All Summer Long For Fans who Play the SliceCaptain Morgan Sliced isn’t just embracing the slice—it’s making it the main event with Play the Slice: where flavor meets the fairway and good times are always in play.Captain Morgan Sliced turns golf's most dreaded shot -- thCaptain Morgan Sliced, West Wilson and Breezy Golf Are Teaming Up to Bring Bold Flavor and Big Energy to the Course All Summer Long For Fans who Play the SliceCision

View original content to download multimedia:https://www.prnewswire.com/news-releases/captain-morgan-sliced-turns-golfs-most-dreaded-shot--the-slice--into-a-celebration-with-your-crew-302460479.html

SOURCE Captain Morgan

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15.05.25 13:16:00 Diageo Canada and Business in the Streets (BITS) expand partnership to empower and fund entrepreneurs across Ontario
Diageo Canada and Business in the StreetsDiageo Canada and Business in the Streets

Through this partnership Diageo Canada and BITS have supported over 1,200 entrepreneurs with training and resources in the past three years. The Bold Spirits Awards program has been established to support underserved and emerging entrepreneurs with startup grants.

ONTARIO, May 15, 2025--(BUSINESS WIRE)--Premium drinks company Diageo Canada and non-profit organization Business in the Streets (BITS) have expanded their partnership to provide underserved young entrepreneurs and small businesses in Ontario funding opportunities through the Bold Spirits Awards. This new series of grants are designed to provide critical startup funding to graduates of the BITS program, removing financial barriers and helping business owners transform their ideas into thriving ventures.

This initiative builds on a successful three-year partnership between BITS and Diageo Canada that has already supported over 1,200 aspiring entrepreneurs in Toronto and Ottawa by providing them with the training and resources necessary to bring their ideas to life and create their own employment opportunities – this includes incorporating Learning Skills for Life, a Diageo global flagship training program for entrepreneurs and hospitality professionals. In Canada, the Learning Skills for Life curriculum equips participants with essential skills like budgeting, leadership, communication, and teamwork.

"Since 2022, Diageo Canada has been an enthusiastic and vital partner of our work to offer business training, mentorship, funding and ongoing business support to underrepresented young people across Ontario," said Kyle Monczak, Executive Director of Business in the Streets. "The Bold Spirits Awards provides an opportunity to recognize the often unseen contributions young entrepreneurs are making every day to improve their lives and benefit Canadian society. Diageo’s support will enable these early entrepreneurs to build on their progress and provide the resources they need to grow into successful businesses."

"We’re passionate about further supporting innovative initiatives that help break down barriers for ambitious individuals in underrepresented communities across Ontario," said Jodi Rumble, General Manager, Diageo Canada. "Our partnership with BITS and the launch of the Bold Spirits Awards is our way to celebrate entrepreneurship and represents a vote of confidence in the next generation of business innovators."

The program’s success is evident in the achievements of BITS alumni, many of whom credit the combination of mentorship, skills training, and financial resources as key to their growth.

Story Continues

"This program changed the game for me. I learned so much and my business has been flourishing since graduating from the program," said Rachel Perera, 2024 Alumni of the program.

Eligible businesses in the Bold Spirits Awards will participate in four categories and, after a selection process based on their business journey, four entrepreneurs will be selected to receive CAD$5,000 in grants. To learn more about the new grant and the application process, visit Bold Spirit Awards — Business in the Streets. To learn more about Diageo’s Learning Skills for Life program visit: Diageo Bar Academy | Registration

About Diageo North America

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodka, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray, and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, its people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practices. Follow on Instagram for news and information about Diageo North America: @Diageo_NA.

About Business in the Streets (BITS)

Business in the Streets (BITS) is a Canadian charity dedicated to providing underrepresented young people with access to top-tier business training, mentorship, and funding. BITS empowers young entrepreneurs to build sustainable businesses, fostering a more inclusive economy and society.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250515910252/en/

Contacts

Luis C. Rabago
Luis.Rabago@diageo.com

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