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12.01.26 11:43:00 An Investor's Guide to 2026
**Haftungsausschluss: Der Text wurde mit Hilfe einer KI zusammengefasst und übersetzt. Für Aussagen aus dem Originaltext wird keine Haftung übernommen!** In this podcast, Motley Fool analyst Emily Flippen and contributors Travis Hoium and Lou Whiteman discuss: The AI trade.How the economy is doing.Where certain stocks might be headed. To catch full episodes of all The Motley Fool's free podcasts, check out our podcast center. When you're ready to invest, check out this top 10 list of stocks to buy. Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now, when you join Stock Advisor. See the stocks » A full transcript is below. Where to invest $1,000 right now When our analyst team has a stock tip, it can pay to listen. After all, Stock Advisor’s total average return is 968%* — a market-crushing outperformance compared to 197% for the S&P 500. They just revealed what they believe are the 10 best stocks for investors to buy right now, available when you joinStock Advisor. See the stocks » *Stock Advisor returns as of January 12, 2026. This podcast was recorded on Jan. 02, 2026. Travis Hoium: The calendar is flipped to 2026, so where are we investing? Motley Fool Money starts now. Welcome to Motley Fool Money. I'm Travis Hoium joined by Lou Witman and Emily Flippin. Since the calendar has now moved to 2026, we're recording this a couple of days early so that we can have a little bit of time later in the week. But we are thinking a lot about how we're investing in 2026, what the economy looks like, where there's value, maybe, where we should be selling a little bit. I want to start with a couple of different themes, and the biggest theme that we have to talk about this has been the topic of the market for the last three years. That's artificial intelligence. Where are you looking at the AI trade in 2026, Lou? You can take this in any number of different directions. Is there risk? Is there opportunity? Or is this just something that you're monitoring from the sidelines and going, you know what, this is accounting for 50% of GDP growth. That's a pretty notable change in the way that we think about AI. Lou Whiteman: The first thing is, it's 2026, and wow, we're still doing this instead of AI. Cheers to us for that. Travis Hoium: The disruption has not hit us yet. Lou Whiteman: Yeah, not yet. Famous last words. What strikes me about AI, and I've been thinking about this a lot is, the novelty is over. The magic has gone. When ChatGPT first came on the scene, and it was, wow. It was magic. It was all this talk about virtual friends, doing all these chores for us. Just what was new and magic before is now mundane. I think the answer from here is boring. I think this is going to be the year of the agents of all of this stuff. Travis Hoium: Was is 2025 supposed to be the year of agents? Lou Whiteman: Well, it was, and maybe that was the work. But here's what I think is happening here. Again, it's not going to be the cool magical stuff. They're not going to be planning our vacations or doing these wow tasks. But there is just all over the place. We're just at the tipping point where so many little automations, making so many little tasks, 10% better. I don't think that that is what we all hope for. Maybe the virtual friend, the imaginary friend is still coming, but I do think that matters. The theme this year, if it's a theme, it's specification over scale. It's no longer just this pure muscle do all things, but just creating small AIs that can just make life easier all over the place. I think that is going to be the theme for 2026 in AI. I think there is real good news for investors there because I think that this translates to revenue and profits better than the imaginary friend on our shoulder. Travis Hoium: It's interesting you put it that way because it seems like that would just be a continuation of the last 30, 40 years in computing and software. Is that the way that you're thinking about AI now and not just we're all going to be. We're not going to have to work anymore the way that Elon Musk says, because robots or whatever are going to be doing everything for us. Is it just going to be more of an incremental technology improvement, the way that we've seen mobile phones, and PCs, and Excel spreadsheets and things like that, make things that used to be commonplace in the '70s, '80s, '90s become just more efficient. Is that the right way to think about AI? Lou Whiteman: That's a dangerous question because it's open ended. I never want to say no to something if you give a long enough timeline. But, yeah, I think you hit it on the head. This is how progress works. Progress is not flashy. Progress is not wow. Progress is incremental. Maybe we will get to that vision. I don't think it'll be nearly as quickly as the pundens or the wow what you think. I think just incremental improvement is how tech works when it works. Travis Hoium: Emily, when you look at artificial intelligence, where are you looking at real business models being created? Again, where does that risk reward lie? Emily Flippen: Yeah, I love that point. To use earlier comment about us still doing this as humans, not being replaced by AI yet. I think part of the reason is because we're willing to go out there a little bit and come here with some takes that maybe wouldn't be generated by a chatbot, and then you can hold me and Lou accountable for them a year from now when they inevitably end up wrong. But to your point, Travis, it's not so much about creating new businesses. It's about evolving the business models that exist today. The thing that I'm watching with AI in 2026 is actually advertising. I think that's the midterm game for AI and AI centered companies or companies that are looking to implement it. It's not the data centers. It's not the CAPEX. It's not enterprise usage. I think it's characterized by what the Magnificent 7 and large tech companies are going to do with advertising as it relates to artificial intelligence. There's only two of the Magnificent Seven and Nvidia and Tesla that aren't dependent upon advertising revenue as a source of sales. I'd actually argue that Nvidia by proxy is actually really heavily dependent on advertising, given the fact that its larger customer base needs to sell ads in order to afford the hardware. Travis Hoium: Explain that because I think OpenAI is really the big question here. They're obviously the elephant in the room. They're the ones with what is it now $1.5 trillion in spending plans. A lot of that is in video chips. But they don't have that advertising business model, but do they need it? Emily Flippen: They desperately need it. I think 2026 is the year where these individual consumers are going to start seeing ads and other integrations into their ChatGPT. It's not just ChatGPT, it's Gemini. It any company that has some large language consumer facing model is going to need to find a way to monetize the data that they have on the people using the application. Even if that comes alongside a subscription fee. To me, that screen ads. Without businesses generating ad revenue, they obviously, to former point, can't afford hardware to continue to expand and grow their business and their data centers, which results and by proxy, a declining sales for Nvidia. But it's not just OpenAI. Look, you can look at Meta, another Mag Seven company. Virtually 100% of their sales are ad based sales. Google is like 75% plus of their sales are ads. All of these companies are really heavily dependent upon that. What's really interesting about the world advertising is it's a zero sum game, which is to say, just because OpenAI comes out and says, hey, you could put ads on ChatGPT now, just using that as one example. Does it mean that the ad budgets for companies that are buying placement suddenly increases. They still have a finite amount of money. Travis Hoium: Unless you've built out that, that's a longer game. Like the businesses that are built because Shopify and Facebook exist, but that doesn't happen in 2026. That's a five, 10 year story. Emily Flippen: Exactly. Hopefully, I mean, I expect the world for advertising demand for advertising, the advertising size of the market. That is going to grow over time to your point, Travis. But thinking about it from the perspective of an individual business, if I'm into it's one of those businesses that just loves to advertise, especially around this time of year as we get into tax season. If I'm into it, I'm not saying, I have new places to advertise. Therefore, my advertising budget for the entire year has increased proportionally to the number of places I can advertise. They probably still have a set budget. Let's say it's $100 million or whatever it may be. They say, maybe I put less of that with Meta. Maybe I put more of that with OpenAI. That's when it starts to get interesting for how these AI based companies are going to monetize and advertise, because it's not just about how effective ads are by usage of AI. It's actually how search and other interactions change as a result of where the money for ads is actually spent. Travis Hoium: Are you able to extract the same number of dollars? What's the margin? I think that's going to be another one of these questions because it is more expensive to compute with AI, than it is with traditional compute. We've seen that with margins at companies like Meta and Alphabet over a long period of time. One of the things that you touched on, Emily, that I think is interesting is are we at the point where this AI, in general, is proving to be much more of a sustaining innovation rather than a disruptive innovation. I think if you go back to that ChatGPT moment, you have stocks like alphabet dropping or going at least nowhere, despite the fact that they were growing revenue, because they thought that this was going to disrupt their business. This is going to disrupt search. It was how they make money. Are we at the point where we can say, you know what? There's going to be new businesses formed? This is going to be an opportunity for entrepreneurs, but it's not necessarily going to destroy a whole bunch of older tech businesses, the way that we saw disruption when let's say Google and Meta, Facebook came around that really destroyed the newspaper business. Is that the right way to think about it, at least where we sit today? Emily Flippen: I definitely think it is. What's so interesting about where we sit today versus where we sat even 20 years ago when we were going through the.com crisis then boom of the Internet. Is that companies and their leaders and their decision makers are not unaware of the threat of disruption. I think everybody has become more aware. Disruption almost implies the idea that you're being taken aback by something that you didn't see coming. AI isn't so disruptive because we have companies that could see the future, so to speak, but solve the exisential threat and then decided to innovate around it. It's to your point, much more sustaining than it is disrupting for these companies because they're investing in. Lou Whiteman: They can invest in it. That's the big thing. Like with the newspapers, they didn't have the resources. These companies have the resources to throw at the problem. Whether or not it makes everyone 100% a winner, I wouldn't say that, but I think that's the big difference is that so many of these companies have these virtual money printing machines that they can throw at the problem. Travis Hoium: Well, the constraints seem completely different. If you're a newspaper, you had a geographic constraint, that was your monopoly. Google's playing in the world. The global economy. AI is going to do the same. It's just a different shift, it seems like. Lou, I wanted to ask you about robotics, because this is one of the things that we often talk about with AI, and it's this amorphous thing in the future. I Robot was the way to play this for a while. Obviously, that didn't work out. But there are these moonshots that are happening, whether it's at Tesla. One of the companies I think is interesting that's still private is figure. Is humanoid robots. Is that going to be something that's going to start impacting the economy, whether we're buying them as consumers or businesses are adopting those products? Lou Whiteman: At least for 2026, I'm still very skeptical about the dancing robots. I don't think. This is going be similar [OVERLAPPING]. Travis Hoium: The videos are pretty funny, to be. Lou Whiteman: They're awesome. But this is going to be similar to my boring answer on AI. I don't think this right now is about Rosie the Robot from the Jetsons making us eggs or doing our dishes. But the great thing about AI, and I think we're going to hear a lot about robotics. We'll get to this in my radar stock, even just to teas. But the great thing about AI is that all of these robotics that we have and all this automation we have, we're mostly single function machine, one task machines. AI gives us the ability to make them multi function machines and to do more with the existing technology. Again, I don't think that ends up with a robot butler in 2026, but I think all over the automation world, what we can do with automation and what we can do with what we've already invested in is just going to really accelerate, and that is a huge productivity thing. It might not be fun for consumers, but it's great for us as investors because it does, I think, over time, move the productivity curve. Travis Hoium: I'm looking for a robot that will clean up after my kids. When that comes out, I will be an early adopter. When we come back, we're going to talk about the economy and what we think about jobs and where spending is going in the future. You're listening to Motley Fool Money. Welcome back to Motley Fool Money. We talked a little bit about AI, but look, none of this works, all the spending in AI doesn't really work if the economy tanks. There's some signs of strength in certain places, signs of weakness in others. Emily, where do you see the economy going into 2026? What's good? What's bad? What's just worth watching as the year plays out? Emily Flippen: I think I, like the average person, is very confused about what we're seeing today, which is to say that the data that we have is painting two entirely different pictures. If you just take the reported data at face value, it shows strong, real GDP growth that's rising and accelerating, driven largely actually by consumer spending. Inflation, while still higher than what the Fed wants, it's well managed, and it's inching downwards, and we're easing back to those Fed targets, and the economy is still adding jobs and mortgage rates have eased. But when I say that, I know the average listener is probably going, excuse me. That's not the reality that I'm living right now. Underneath the data, I think we have a lot of confusion. There's economists and even members of the Fed themselves that are doubting the data, which is to say not the numbers are inaccurate, but not paying the full picture, saying that inflation could be understated either due to the government shutdown or reporting metrics, tariff impacts are yet to show their true teeth. Layoffs are actually accelerating. Pal himself so that the jobs data could be overestimated to the extent that the US has actually been losing jobs through the majority of 2025. This is to say, it forces me to watch a lot more than I probably would want to when I head into 2026. What I'm having to do is look at ancillary data. Large scale layoffs or which companies are required to report. That's a great indicator of the job market. Credit spread or delinquencies show a lot about the average consumer as we expand to that K-shaped economy here in the United States. Obviously, CAPEX from big tech companies. These in my mind are like the canaries in the coal mine of the economy when you can't or won't or otherwise have doubts about the reported data. Travis Hoium: What is that K-shaped economy? We talk about a lot. But can you just explain what exactly that is? Because I think that will be important as we go throughout the year. Emily Flippen: A lot of people have summarized it as the declining middle class. But in effect, the way that we have seen the economy grow and expand over the course, especially over the last couple of years, but you can even expand it over to the past few decades, is that the rich get richer and the poor get poor to an extent. The people in the middle, so the average American who hasn't seen wage growth that matches inflation is effectively getting poor and poor. The big earners and the big spenders have been doing a lot to keep the economy afloat, which helps these reported numbers look good at face value because there's a subset of high spending, high earning Americans that are doing well. But a majority of Americans, those people who aren't seeing those raises or those increases are continuing to get worse year after year. Travis Hoium: I saw a recent stat that something like the top 10% of spenders actually account for almost 50% of spending. There is a have and have nots. Lou, what are you thinking right now? Lou Whiteman: Again, we have to put everyone in buckets because we can't look at the individual. But really, what we're talking about here is there's a lot of pressure on some people, but a critical mass of consumers are still employed, still spending, and really, we make decisions based on our own checkbook. As long as that critical mass is there, whether or not it's a carve out in a middle class or something, I think those are all, were some things to talk about. But the bottom line is, that as of right now, there are enough people spending to keep things going. The question is, where from here? Does all of the job talk and all of these, decative signs, does it build on itself slowly swallowing more consumers and breaking down that critical mass? Or do we see inflation ease, which helps with the jobs? All of a sudden, employment picks up, and that critical mass gets us through to the other side. It's really hard to know that. I think both are possible. You mentioned the data. The other thing right now is that, look, I don't even think you need to be a cynic to question the data right now. They are saying that they are making methodology choices, which might be correct. There has been forever debates about how we do economic data. But when you do that, when you make changes, it makes apples to apples comparisons really hard. I don't even think you have to be a conspiracy theorist to say, I don't know how to read the data. That makes life a lot harder for us we're trying to have an opinion or a prediction on where things are going. Travis Hoium: Lou, you may raise an interesting point about I think about this like a snowball. In 2008, 2009, when the economy got really bad, you'd have to go back to 2006, 2007, to see the start of this. How does that play out? Let's just talk about that downside risk. Layoffs, it isn't one layoff announcement tells us that a recession has begun or something like that. It's this trickle that becomes uncertainty for executives. I remember sitting listening to the CEO of 3M in, I believe it was 2008, saying, "We don't know where the bottom is, and so we're just going to cut as much as we possibly can." Because we don't want to be, SOL when we do hit that bottom is that the risk is that this snowball starts, maybe AI spending cuts back, and we just don't know where it goes. Lou Whiteman: Inevitably, we always swing too far in either direction. I think the risk, we started 2025, talk about the boiling frog economy that everything's fine till it's not. I think, heading into 2026 is just going to be that same theme where everything right now from an economic perspective, from a Wall Street perspective, is good enough. Wall Street doesn't have to act with Main Street. That's one of the first lessons you learn. The stock market is not the economy. The stock market has priced some of this pressure in. It's all fine till it isn't to your point, that when this critical mass, when we stop seeing just enough people doing their economic activity, keeping things going, that's the point where we're in trouble, and by then, it's probably too late to avoid at least some impact. Travis Hoium: Definitely a lot to think about with the economy and AI in 2026. When we come back, we are going to play a game called up or down. You're listening to Motley Fool Money. Welcome back to Motley Fool Money. In this section, we like to play a little game, and we're going to see what Emily and Lou think about some specific stocks. I'm going to call this up or down. The idea here is, do you think these stocks are going to beat the market in 2026 or not? I have 12 stocks on the list, and I have asked them to split their votes 50, 50. You can't just say everything is going to beat the market. Lou, I'm going to have you go first with arguably one of the most important stocks for the stock market because it is the biggest piece of the S&P 500, Nvidia. Are they going to beat the market or not in 2026? Lou Whiteman: An object in motion tends to stay in motion. I have them beating the market. Now, look, a huge caveat here. They've been going up well in excess to the market. All they have to do is go up, probably 78% to beat. I think Nvidia might do less well than it has the last few years, but still beat the market. Emily Flippen: That's a fair take, but I have to take the other end, say they'll lose to the market, and the only reason is, look, I'm rooting for Nvidia here. But to counter lose point about an object in motion, typically, historically speaking, the largest company in the world is not the largest company in the world when you zoom out to a three-year time period. Nvidia has already been the largest company through the majority of 2025, I can't help but think 2026 is probably going to be a high bar. Travis Hoium: Let's move way away from AI to a potential falling knife, Target. Emily, beat the market or not? Emily Flippen: Beat the market. Look, I've been meaning to buy target for the better part of the last year. I'm happy that I dragged my feet on that. I intend to make that purchase at some point in early 2026, but I think they can get the merchandising strategy, and if discretionary spin comes back, they're well positioned. Lou Whiteman: I'm going the other way just because I think there can be a turnaround, but it's going to take more than a year. In this context, I think one year is too short of a time frame. I'll also say, look, retail is really tough. Nobody has an inherent right to exist. Ask Sears. Even Coles, some of the problems. I'm worried about Target long-term, and I don't think even if they do recover, it will be as quick as 12 months. Travis Hoium: Let's go to another popular stock. Chipotle, Lou, are they going to make a comeback in 2026? Lou Whiteman: I think this is a tough year for fast casual. Again, I'm not going to write them off, but I have lose here just because I think that there's a lot of choppiness. I think in general, fast casual, there's just too many people chasing this audience now, so it's hard for any of them to really thrive. That doesn't mean it can't be a good business long-term, but I'll take them losing this year. Emily Flippen: I think Chipotle had a tough year this year because they're coming off some really strong comps in the post-pandemic period. In 2026, their comps are going to be a lot easier of a hurdle to jump over, and I think expectations are too low. I have them beating the market. What about another Travis Hoium: one that has confused me. This one could be up 100% or down 50%, but Intel, where are they going, Emily? Emily Flippen: This is such a hard one. I have a tepid lose to the market because when I look at the chip space, I just don't know if they're the leader that they need to be to sustain market beating performance, but it's a tepid lose. Lou Whiteman: I have a tepid beat because I don't know what to think, too, and it's weird to live in a world where I'm not sure we even need Intel. Imagine saying that 10 years ago, but I do think they have the backing of the full faith and credit of the US government. They have that. They just closed the investment with Nvidia. I do think there's wind at their back. Long-term, I'm not sure I want to own this. I don't know where they shake out, but I think it'll be a better 2026 for them. Travis Hoium: What about another consumer company? In this gets to what we talked about earlier. What are consumers doing? Are they spending or are they not Lou, Lululemon? Lou Whiteman: This is another one that I need to caveat that, to me, a year, it doesn't tell the whole story. I think they do beat. I think whatever momentum comes out of this proxy fight and the new CEO, I think there will be encouragement. I worry about this company long-term as far as getting its mojo back. But I think for 2026, there probably vibes go its way. Emily Flippen: I'm a lot less worried than Lou, but I do agree that I think Lululemon beats over the course of the next year. Now, there have been a lot of macro changes that have impacted them, both in terms of competition and fashion trends, but there is no doubt in my mind that Lululemon can work out their merchandising strategy, and I don't think that their brand has deteriorated to the point where it hurts their sales. Travis Hoium: Lululemon's stock is down 45% over the past year. I think that would have been a shocker coming into the year. We'll see if there's some value there 15 times earnings. I don't know. Is that a value or a value trap? We'll have to see. That'll be a fun one to talk about. Along the same lines, Emily, is Nike going to make you come back? This is almost the same story, but just a different brand. Emily Flippen: It is to an extent, and I have different answers here. I think Nike loses to the market. My concern with Nike is I actually don't see any desire to innovate to the extent that they need to to edge out the competition. When I see companies like ON Holdings just continuing to eat Nike's own lunch, I get really worried about the long-term viability of the brand. Lou Whiteman: Look, it's just a different market. It's so much more of a crowded market. To me, I think the company can be fine and the stock cannot be fine, and so I'm lose, too. I think that this is just running to standstill, so to speak. Travis Hoium: It's wild to think that Nike has become a little bit like Under Armour for us when we shop for gear for the kids, especially, that's Nike's where you find good deals. That's a tough spot to be in if you're in the consumer space. Let's go to AI, robotics,electric vehicles, autonomy, whatever you want them to be. Emily, is Tesla going to beat the market or lose to the market in 2026? Emily Flippen: This is where the time frame catches up to me here, because here's what I'll say about anybody who's investing in Tesla. You're not doing so because you think it's going to do well in 2026. You're doing so because you think a decade, two decades, 50, 100 years from now, Tesla is going to continue to be an innovator that is leading the way in whatever it may be robotics, cars, you name it. I actually have Tesla losing to the market over the course of 2026, and the reason is pretty obvious, in my opinion, we've seen a decline in demand for electric vehicles. A lot of tax credits have rolled over. There's a lot of stiff competition from international sales, especially, lots of near term headwinds for Tesla. But does that change anything for the long-term investor? Probably not. Lou Whiteman: Spot on. I don't have much to add. Tesla, there's a lot of headwinds for this year, but I don't think that affects the bull case at all, so I'm losing too. Travis Hoium: Are either of the two of you going to be in a Robotaxi with no safety driver in 2026? Lou Whiteman: No. Emily Flippen: Personally? Probably not. Travis Hoium: That's the theory, though, is that they're supposed to be doing that? It's supposed to be by the end of this year. Emily Flippen: 2027 is always just around the corner. Travis Hoium: It is. Next year is always just around the corner for Tesla. Alphabet, this was the surprise one that beat the market in 2025. Lou, is it going to do the same in 2026? Lou Whiteman: This is similar to Nvidia for me. I think that they are a leader, and I think they will remain a leader, and so I'm going to have them beating, but I don't think it's going to be a wow beat. I think a lot of that catchup was this year. But I don't think advertising or anything they're doing is going to fall off a cliff, and I do think that they're a pretty good bet to just beat what I think could be a boring market in '26. Emily Flippen: I completely disagree, and I love that. I have Alphabet losing to the market because I do think that advertising risks falling off a cliff in 2026. Now, they've been heavily investing in Gemini and their own AI ambitions, which is important, but what they're doing is fighting to retain the three quarters of their revenue that comes from advertising. They need that to succeed, and they need no competition to take even at the margin a portion of their ad sales. I have a lot of reasons to believe that in terms of the ad revenue that's going to be headed toward Alphabet in 2026 is going to be less than what it was in 2025. Travis Hoium: Emily does that extend over to a company like Meta, too? Emily Flippen: Certainly does. Meta, I will say, the difference between the Alphabet and the Metas of the world is that Meta has better click-through rate ROI for an advertiser than a lot of Alphabet platforms. Withholding YouTube, that's the wildcard, in my opinion. We don't have a lot of data about how well ads convert on YouTube. You have to imagine pretty darn well, considering the performance of Alphabet, but that could be the saving grace here. Travis Hoium: I have to throw in one of the most talked about stocks on the market, trading for 111 times sales. Emily, will Palantir beat the market this year? Emily Flippen: What a read? You have to say that right before I about to tell you that I do think Palantir is going to beat the market. My reasoning is not sophisticated, it's not based off the fact that I think it should be trading for 200 times sales. It's that I see no fundamental changes in their core client base and government spending over the course of the next year, I have reason to believe that there'd be a rerating on the stock and the near term. Travis Hoium: The vibes will remain high. Emily Flippen: The vibes are high. Lou Whiteman: I think Emily has the right answer there, and I just still can't get my head around it, so I have lose just because on all the history of me looking at stocks, I don't think there is a valuation that was harder for me to understand. I'm just going to assume that it's not sustainable, although as Emily says, I don't know what's changing. Travis Hoium: Historically, buying stocks at 100 times sales doesn't work out well. It has for Palantir's investors, so it has confused me, and hopefully for them, I will be wrong again in 2026. Let's go to another popular company. I'm going to give you a couple stats here about Apple. Over the last three years, the revenue has grown at a compound annual growth rate of 1.8%. Their price to earnings multiple is 36, and yet, over that period of time, three years, their stock is up 110%. Lou, are they going to continue their market beating ways? Lou Whiteman: I think they will. Again, I don't think it's going to be a crazy great year, but I do think that they are finally getting AI which is, let's just get someone's AI on our phones. I do think that will help support maybe not this huge super cycle, but continued sales. Apple is the definition of fine. Travis Hoium: What an inspiring call from Lou. Lou Whiteman: I wish I had more. I wish I knew what the next big thing was, but I think Apple just will continue to be Apple. That's the safest prediction I'll make. Travis Hoium: Fair enough. Emily? Emily Flippen: I completely agree with Lou. I think Apple beats the market. Maybe it's a bit higher conviction than Lou has, though. If I don't think Nvidia is going to be the largest company in a year, I think it's probably going to be Apple. For all the reasons Lou mentioned, Apple, I think, out of all the MAG 7 companies, is the most disciplined with its capital management. They haven't over invested in AI, but they also haven't been sitting on their hands with regards to it. The upgrade cycle is still really strong for this company, and they're not heavily dependent upon services or advertising more so than their on hardware. I think it's a lot easier to motivate consumers to upgrade, even in the environment we're operating in, as opposed to heavily relying upon software. Travis Hoium: I may help Apple in 2026, a computer, a new iPhone, probably on my list at some point in the year. Lou, what about Amazon next year? Lou Whiteman: Again, I have this as a beat. In part, Travis, because you made us even up our beats and misses, and this was the one I was on the fence about. I will say I'm on the fence. Amazon has a lot of CapEx in a lot of their business, and they have a lot of low margin, but AWS is just AWS, and I think that's enough to drive this truck forward. Emily Flippen: I also have Amazon as a beat. I'm not doubting myself as I think about it. The logic at the time when I want to consider this is Amazon is well positioned regardless of the market environment we're operating in. AWS does generate a sizable portion of their operating income. That's enterprise spending. Consumers generally go to Amazon for low-cost goods when they're shipping or changing where they shop, Amazon still gets a big portion of that. I do have some concerns for Amazon in regards to the CapEx, though, and a muted free cash flow year could be bad for them. Travis Hoium: They also have a huge advertising business. That accounts for a vast majority of the profitability for the retail business. Emily Flippen: Yes, around 10% of sales and the retail business is low margin to begin with, so the margin that's coming from ad placements is good for them. But I will say, those are ad placements that I think again, convert really well for the people who are advertising on amazon.com and other platforms that I see less existential threat from versus the search engines. Travis Hoium: Emily, are you seeing value in Airbnb, or will this continue to be a market loser? Emily Flippen: I unfortunately view it as a market loser over the next year. I do hope that I'm wrong, but there's some skepticism built in for Airbnb. They changed their policy in regards to upfront payments for a lot of their member base, so they get this strong high margin interest income on revenue that they collect at the time of booking, even if they end up having to give that back to the person in case of cancellations or refunds. That margin has been really profitable for them. Interest rates are coming down, which is hurtful, but they also change that policy, so less people are paying upfront, which also impact some of their high margin revenue. I don't see any other massive tailwinds here that would cause their sales to otherwise be market beating, and I don't know where they're going to make up for the margin on that. In my mind, I think it's a great company and probably fine as an investment, but I don't view it as a market beater in the next 12 months. Lou Whiteman: I'll admit I'm biased because I just came from an Airbnb, and I had all of the eye rolls that you get when you're at an Airbnb, just all the little things. But I think Emily said it best. There's another one of these just love the company, love the business, but I don't know where market beating growth comes from, so I had them losing to the market. Travis Hoium: When we come back, we are going to talk about some more stocks on our radar. You're listening to Motley Fool Money. As always, people on the program may have interest in the stocks they talk about and the Motley Fool may have formal recommendations for or against, so don't buy or sell stocks based solely on what you hear. All personal finance content follows the Motley Fool's editorial standards, and it's not approved by advertisers. Advertisements are sponsored content and provided for informational purposes only. To see our full advertising disclosure, please check out our show notes. One of the things I wanted to bring up quickly here at the end is commodities. This has been a hot topic over the past month. Gold outperformed the S&P 500 this year. Emily, how are you thinking about commodities going into 2026? Emily Flippen: I'm not thinking about commodities in 2026, maybe that's a hot take, but I think it's a mistake to assume that just because a commodity moves, it's a recession indicator. The classic example is the inverted yield curve, which is what predicted 10 of the last three recessions. There's so many different factors that impact commodity pricing. Some people may view gold as a safe haven, but silver and other commodities are obviously have industrial usage. Demand for gold was driven largely by central banks recently. There's so many different factors here, and I don't view them as investment so much as for an individual investor, a panic button and a lot of places, even though core demand is driven by lots of other factors. When I look at the actual track record, which is episodic at best and misleading at worst, it's not something that makes you want to pay attention. Lou Whiteman: Agreed. I think, if anything, it's geopolitical, and we don't have to get into that now, and it doesn't mean the end of the world. It doesn't mean the end of the dollar. One piece of advice, though, I don't know if it'll continue or not, but if you do think so, just buy the metals, buy the ETFs. I've seen so many people saying it's time to buy the miners. Mining is really hard, and mining stocks traditionally have not gone well. Please do your homework. Just buy an ETF with metal if you believe in the metal. Don't just start buying penny stock, copper mines or silver mines, please. Travis Hoium: This is a much more complicated area than a lot of people think, and there are people that spend their entire lives just looking at metals, whether it's gold, silver. Maybe not something for everyone to just jump in, but definitely something to watch in 2026. We like to end the show with stocks on our radar, and I'm going to give you some thoughts. Lou, you are up first. What's on your radar this week? Lou Whiteman: Travis, one of the stocks I find most intriguing heading into 2026 is Honeywell. Ticker HON. For a while now, this has been a great group of businesses that somehow haven't worked together as far as stock gains. Times are changing. Honeywell has already split off its advanced materials business. It's now Solstice, I think it is. It's already trading publicly. This year, 2026, they will separate the remaining businesses, Aerospace and Automation into two independent companies. These are all very interesting businesses on their own. I'm hoping thinking we might see something similar to what happened at GE. Another multi-year disappointing conglomerate split itself in three. We saw the strength of these businesses, and the parts have all taken off. Honeywell, and its many pieces I'm really watching in 2026. Really intrigued. Travis Hoium: If I have to pick one Solstice Honeywell Automation and Honeywell Aerospace, which one should I be looking at? Lou Whiteman: We talked about robotics before. The automation business is a lot of the tools behind that. That and Aerospace are probably the two that I might want to add to my portfolio one day. Travis Hoium: Emily, what's on your radar? Emily Flippen: I know this is going to be a hard sell for you, Travis, but hear me out. Novo Nordisk, the ticker NVO is on my radar. This is the Danish drugmaker who's best known for making Ozempic and Wegovy, and there's so much skepticism on this company right now. A lot of it earned, but I think at this point, has become entirely overdone. They are losing to Eli Lilly in the interim, and there's issues around reimbursement, obviously really expensive. But I do think that Novo Nordisk has one of the most effective methods of weight loss on the market today with a strong pipeline of new drugs and a lot of potential of your treatments associated with semaglutide, which it mostly still has on her patents. I think there's opportunity left in front of this company that investors are just writing off. Travis Hoium: GLP ones are about half of Novo Nordisk's revenue. As more and more of these products hit the market, we've got the oral product coming. It just seems like there's more and more competition. Is that a worry that both sales growth and also margins are going to be impacted negatively? Emily Flippen: That's certainly what the market is pricing in today, but I will say, the reason why these concerns exist around competition and pricing is because demand is so high. There are so many people that can benefit from these drugs that don't have access to them. Prices should and rightfully will come down, but I still think demand will be there for Novo Nordisk. Travis Hoium: Emily, I'm sorry, but with Honeywell hitting at least splitting off that automation business, I'll give Lou the nod here, but I'll at least take a look at Novo Nordisk. An interesting space for 2026. That's all the time that we have. Thanks to Emily and Lou and Bart behind the glass, I'm Travis Hoium. Thanks for listening to Motley Fool Money. Emily Flippen, CFA has positions in Airbnb. Lou Whiteman has positions in Nike. Travis Hoium has positions in Airbnb, Alphabet, Intel, and On Holding and has the following options: long December 2027 $50 puts on Palantir Technologies. The Motley Fool has positions in and recommends 3M, Airbnb, Alphabet, Amazon, Apple, Chipotle Mexican Grill, Honeywell International, Intel, Lululemon Athletica Inc., Meta Platforms, Nike, Nvidia, On Holding, Palantir Technologies, Target, and Tesla. The Motley Fool recommends Novo Nordisk and Under Armour and recommends the following options: short March 2026 $42.50 calls on Chipotle Mexican Grill. The Motley Fool has a disclosure policy.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.
07.01.26 18:04:10 HOKA Beliebtheit schwindet – Piper Sandler senkt Deckers Outdoor ein.
**Haftungsausschluss: Der Text wurde mit Hilfe einer KI zusammengefasst und übersetzt. Für Aussagen aus dem Originaltext wird keine Haftung übernommen!** **Zusammenfassung (maximal 450 Wörter):** Piper Sandler Analystin Anna Andreeva hat Deckers Outdoor (DECK), den Mutterkonzern von HOKA und UGG, auf „Underweight“ herabgestuft und das Kursziel um 15 % auf 85 $ gesenkt. Dies spiegelt Bedenken hinsichtlich der zukünftigen Wachstumsdynamik der Marke wider. Die Herabstufung beruht hauptsächlich auf einem abflachenden Markt für Sportschuhe und strategischer Preisnachlasspolitik von HOKA. Traditionell wurde Hokas explosionsartiges Wachstum durch die Beliebtheit seiner Laufschuhe innerhalb des breiteren Sportzyklus angetrieben. Allerdings glaubt die Analystin, dass die lässige Sportsegment nach Jahren übertriebenen Wachstums normalisiert wird und der Gesamtmarkt abkühlt. Darüber hinaus hat es einen erhöhten Preisnachlass über Hokas Direktvertriebskanäle (DTC) und Großhändler gegeben, was auf einen Wandel im Konsumentenverhalten hindeutet. Ein Schlüsselfragment besteht darin, dass die Aktualisierungszyklen für Hokas Schlüsselmodelle – die Einführung neuer Modelle nur ein Jahr nach früheren Versionen – zeigt, dass Verbraucher Hokas nicht mehr ausschließlich für das Laufen verwenden. Dies führt zu einem schrumpfenden Gesamt adressierbaren Markt (TAM) für die Marke. Andreevas niedrigeres Kursziel berücksichtigt eine Reduzierung der erwarteten EBIT-Marge, die sich auf den Einfluss von Preisnachlässen ergibt. Sie befürchtet auch, dass DTC-Preisnachlässe die Großhandelsprognosen untergraben und einen Konflikt zwischen den Vertriebskanälen des Unternehmens schaffen könnten. Die Strategie des Unternehmens, Preisnachlässe einzusetzen, um preissensitive Verbraucher anzulocken und sie anschließend auf den regulären Preis aufzustocken, wird negativ bewertet, was die Volumeneinkaufspreise der Marke schädigt und möglicherweise mit Großhändlern zu Reibungsverlusten führt. Die Herabstufung erfolgt zu einer Zeit, in der Deckers Outdoor mit Herausforderungen konfrontiert ist, darunter enttäuschende Umsatzprognosen für das Geschäftsjahr 2025 und eine schlechte Aktienperformance im S&P 500. CEO Stefano Caroti hat vorsichtiges Konsumentenverhalten und die Auswirkungen von Zöllen anerkannt. Deckers Aktien sind 2025 deutlich gesunken, sind hinter dem Markt zurückbleiben und rangieren auf dem 13. Platz von 15 börsennotierten Schuhunternehmen.
07.01.26 17:55:05 Baird hat Deckers und Crocs herabgestuft und Under Armour als neues Trading-Thema hervorgehoben.
**Haftungsausschluss: Der Text wurde mit Hilfe einer KI zusammengefasst und übersetzt. Für Aussagen aus dem Originaltext wird keine Haftung übernommen!** **Investing.com – Baird senkt Deckers Outdoor und Crocs auf “Neutral”, weist Under Armour als kurzfristigen Handelstipp aus** Baird, ein Finanzunternehmen, hat seine Einschätzung für mehrere Schuh- und Bekleidungskonzerne geändert. Deckers Outdoor und Crocs wurden auf “Neutral” abgestuft, da die jüngsten Kurssteigerungen das Potenzial für weitere Gewinne reduziert haben. Obwohl Baird eine positive Sicht auf den gesamten Bekleidungstabs hält, betont er, dass Marken unter seiner Beobachtung 2025 aufgrund von Bewertungsänderungen unterperformt haben, erwartet aber eine Verbesserung der Gewinnentwicklung im Jahr 2026. Diese Verbesserung wird durch einfachere Vergleiche, staatliche Rückerstattungen zur Unterstützung früherer Ausgaben sowie Gewinnmarge-Verbesserungen getragen, die sich aus Preisanpassungen und Tarifen ergeben, insbesondere im zweiten Halbjahr. Baird hat jedoch Under Armour Inc. (UAA) als “Bullish Fresh Pick” für kurzfristigen Handel identifiziert und erwartet eine höhere Beta-Chance. Das Unternehmen sieht das Potenzial in der Abhängigkeit von einer günstigen Makroökonomie, den Anzeichen eines fundamentalen Bodens und den positiven E-Commerce-Indikatoren. Baird weist auch einen bedeutenden Anteil hin, der von Fairfax gehalten wird, auf, was die Stimmung der Anleger unterstützen könnte. Trotz der Anerkennung von Risiken wie einem schwächelnden Arbeitsmarkt, geringerem Verbrauchervertrauen und höheren Zinsen glaubt Baird, dass es auch nach dem jüngsten Aufschwung noch Raum für Gewinne gibt. Die Bewertungen werden als attraktiv gegenüber historischen Durchschnittswerten angesehen, was Investoren möglicherweise wieder in den Konsumsektor zurückziehen könnte. Baird hat außerdem On Holding, VF Corp und Nike als bevorzugte höher-Beta-Möglichkeiten für 2026 identifiziert, alle mit der Bewertung “Outperform”. Kurz gesagt, Baird rät Investoren, Under Armour genau zu beobachten, um schnell einen Gewinn zu erzielen, während es einen vorsichtigen Ansatz gegenüber den breiteren Markttrends beibehält.
06.01.26 04:09:00 Könnten diese 2025er Aktienpleitehemden noch durchturnen?
**Haftungsausschluss: Der Text wurde mit Hilfe einer KI zusammengefasst und übersetzt. Für Aussagen aus dem Originaltext wird keine Haftung übernommen!** Okay, here's a 600-word summary of the podcast transcript, followed by a German translation: **Summary (600 words)** This Motley Fool Money podcast episode, recorded on December 29, 2025, analyzes three significant underperformers from 2025: Super Micro Computer (SMCI), Lululemon (LULU), and Nike (NKE). The hosts, Tim Beyers, Travis Hoium, and Tom King, assess their chances of a turnaround in 2026. The core theme revolves around the importance of trust in financial reporting and identifying companies facing significant headwinds. **Super Micro Computer (SMCI):** The segment begins with Super Micro, a server reseller specializing in customized solutions for data centers. The primary issue identified is Ernst & Young’s (EY) refusal to vouch for Super Micro’s financial statements. This occurred in the wake of margin compression, reduced free cash flow, and increased competition from Dell and HPE. Tom King cautiously predicts continued underperformance, citing the company’s increasing debt and inventory buildup, a risky strategy dependent on the continued AI boom. Travis Hoium echoes this sentiment, highlighting the importance of auditor confidence and suggesting alternative AI investments like Alphabet. While acknowledging a potential NVIDIA-driven revenue backlog, they remain skeptical about Super Micro's ability to execute. **Lululemon (LULU):** The discussion then shifts to Lululemon, which also underperformed in 2025. The hosts emphasize that Lululemon has lagged behind the market performance. The core concern is the perception that the brand’s growth has slowed, driven by shifting fashion trends and increased competition within the athleisure market. The segment underscores the importance of maintaining brand relevance and adapting to consumer preferences. **Nike (NKE):** Finally, the podcast briefly addresses Nike (NKE), acknowledging its struggles during 2025. The key takeaway is that Nike’s performance hasn't matched the broader market enthusiasm for athletic brands. **Investment Recommendations & Context:** The podcast is framed within the context of the Motley Fool’s Stock Advisor service, which has achieved a remarkable 966% average return since its inception. The hosts repeatedly reference this benchmark, emphasizing the potential value of subscribing to Stock Advisor for access to top stock picks, including those identified in their current "Top 10 Stocks to Buy" list. They illustrate this with past examples: Netflix and Nvidia investments made at key moments generated substantial returns. **Key Takeaway: Auditor Confidence** A recurring theme is the significance of trust in financial reporting. The Ernst & Young situation with Super Micro serves as a stark reminder that investor confidence is heavily reliant on the integrity of financial statements. The hosts consistently advise caution when a major audit firm expresses concerns. **Call to Action:** The podcast concludes with a call to action, urging listeners to explore the Motley Fool’s resources, including the Stock Advisor service and the “Top 10 Stocks to Buy” list. --- **German Translation (approx. 600 words):** **Zusammenfassung (600 Wörter):** Diese Motley Fool Money Podcast-Folge, die am 29. Dezember 2025 aufgezeichnet wurde, analysiert drei signifikante Underperformer des Jahres 2025: Super Micro Computer (SMCI), Lululemon (LULU) und Nike (NKE). Die Moderatoren, Tim Beyers, Travis Hoium und Tom King, bewerten ihre Chancen auf eine Wende im Jahr 2026. Das zentrale Thema dreht sich um die Bedeutung des Vertrauens in die Finanzberichterstattung und die Identifizierung von Unternehmen, die mit erheblichen Gegenwinden konfrontiert sind. **Super Micro Computer (SMCI):** Der Abschnitt beginnt mit Super Micro, einem Server-Händler, der sich auf kundenspezifische Lösungen für Rechenzentren spezialisiert hat. Das Hauptproblem, das identifiziert wird, ist die Weigerung von Ernst & Young (EY), Super Micro's Finanzberichte zu bestätigen. Dies ereignete sich im Zuge von Margenverlusten, reduzierter Free Cash Flow und zunehmender Konkurrenz durch Dell und HPE. Tom King prognostiziert vorsichtig eine anhaltende Underperformance und verweist auf die zunehmende Verschuldung und den Aufbau von Lagerbeständen des Unternehmens, eine riskante Strategie, die von der anhaltenden KI-Blüte abhängt. Travis Hoium bekräftigt dies und betont die Bedeutung des Vertrauens in die Wirtschaftsprüfer und schlägt alternative KI-Investitionen wie Alphabet vor. Obwohl er das Potenzial eines NVIDIA-getriebenen Umsatzbestands anerkennt, bleibt er skeptisch, was die Fähigkeit von Super Micro betrifft, diese auszuführen. **Lululemon (LULU):** Die Diskussion geht dann zu Lululemon über, die ebenfalls 2025 unterperformte. Die Moderatoren betonen, dass Lululemon hinter der Marktleistung zurückgeblieben ist. Das Hauptanliegen ist die Wahrnehmung, dass die Markenwachstum verlangsamt ist, angetrieben von sich ändernden Modetrends und zunehmender Konkurrenz auf dem Markt für Sportbekleidung. Der Abschnitt hebt die Bedeutung der Wahrung der Markenrelevanz und der Anpassung an die Verbraucherpräferenzen hervor. **Nike (NKE):** Schließlich behandelt der Podcast kurz Nike (NKE) und räumt ein, dass das Unternehmen während 2025 mit Problemen zu kämpfen hatte. Der Schlüsselpunkt ist, dass Nike's Performance nicht mit dem breiteren Marktenthusiasmus für Sportmarken übereinstimmt. **Investitionsempfehlungen und Kontext:** Die Podcast-Folge wird im Kontext des Motley Fool's Stock Advisor-Dienstes dargestellt, der seit seiner Gründung eine bemerkenswerte durchschnittliche Rendite von 966 % erzielt hat. Die Moderatoren verweisen immer wieder auf diesen Meilenstein und betonen das Potenzielle Wert der Anmeldung bei Stock Advisor für den Zugang zu Top-Aktienpicks, einschließlich derjenigen, die in ihrer aktuellen Liste der „Top 10 Aktien zum Kauf“ identifiziert wurden. Sie veranschaulichen dies anhand früherer Beispiele: Investitionen in Netflix und Nvidia zu entscheidenden Zeitpunkten erzeugten erhebliche Renditen. **Schlüsselthema: Wirtschaftsprüfervertrauen:** Ein wiederkehrendes Thema ist die Bedeutung des Vertrauens in die Finanzberichterstattung. Die EY-Situation mit Super Micro dient als deutliche Erinnerung, dass die Anlegerentscheidung stark von der Integrität der Finanzberichte abhängt. Die Moderatoren raten immer wieder zu Vorsicht, wenn eine große Wirtschaftsprüfungsgesellschaft Bedenken äußert. **Handlungsaufforderung:** Die Podcast-Folge endet mit einer Handlungsaufforderung, die die Zuhörer dazu ermutigt, die Ressourcen der Motley Fool zu erkunden, einschließlich des Stock Advisor-Dienstes und der Liste der „Top 10 Aktien zum Kauf“.
05.01.26 12:31:00 Chip Wilson streitet mit dem Aufsichtsrat wegen der CEO-Suche.
**Haftungsausschluss: Der Text wurde mit Hilfe einer KI zusammengefasst und übersetzt. Für Aussagen aus dem Originaltext wird keine Haftung übernommen!** **Zusammenfassung (ca. 500 Wörter)** Chip Wilson, der Gründer von Lululemon, hatte ursprünglich angekündigt, drei Personen in den Vorstand der Marke zu benennen und sich für jährliche Vorstandswahlen einzusetzen, was in der vergangenen Woche für Kontroversen sorgte. Nachdem er Lululemon über seine Absichten informiert hatte, verstummte Wilson plötzlich, was die Marke als Versuch interpretierte, eine potenziell kostspielige und störende “Proxy-Kampf”-Situation zu vermeiden. Wilsons vorgeschlagene Kandidaten – Marc Maurer (ehemaliger Co-CEO von On Holding), Laura Gentile (ehemalige CMO von ESPN) und Eric Hirshberg (ehemaliger Activision CEO) – wurden an Lululemon zur Bewertung eingereicht. Der Vorstand reagierte schnell und erklärte, er werde Wilsons Kandidaten gemäß seinen etablierten Governance-Prozessen prüfen. Wilsons Begründung für die Kandidaten basierte auf der Wahrnehmung, dass ein “visionäres, kreatives Führungsniveau” erforderlich ist, um Lululemon zu erneuern, und er argumentierte, dass der aktuelle Vorstand über die notwendigen Fähigkeiten verfügte und die Firma deshalb Schwierigkeiten hatte, das Vertrauen der Stakeholder zurückzugewinnen und den kommerziellen Schwung wiederherzustellen. Er bezichtigte den Mangel an Innovation und das veränderte Wettbewerbsumfeld. Lululemon verteidigte seinen bestehenden Vorstand stark und betonte dessen “hoch engagierten und erfahrenen” Mitglieder und ihre wichtige Rolle bei der Steuerung der Wachstumsstrategie, die in den letzten zehn Jahren fast 9 Milliarden Dollar an Umsatzwachstum und einen Sechsfachen Anstieg des operativen Gewinns generiert hat. Darüber hinaus ringt der Vorstand derzeit mit dem bevorstehenden Ausscheiden von CEO Calvin McDonald und dem Druck von Aktivinvestor Elliott Management, der Jane Nielsen für die Position befürwortet. Die Verkaufszahlen des Unternehmens haben in jüngster Zeit Herausforderungen dargestellt, wobei rückläufige Verkäufe in Nordamerika – seinem größten Markt – zu einer Gesamtabnahme von 2% in den US-Verkäufen geführt hat. Während der Gesamtumsatz im letzten Quartal um 7% auf 2,6 Milliarden Dollar wuchs, sanken die vergleichbaren Verkäufe in den USA um 5%. Signifikant ist, dass Wilson sich nicht selbst zum Kandidaten machte und erklärte, dass seine Leidenschaft für die Marke ungebrochen sei, aber die Reformbemühungen nicht ausschließlich auf ihn ausgerichtet werden dürften. Lululemon räumte ein, umfangreiche Gespräche mit Wilson über mehrere Jahre geführt zu haben, um seine Bedenken zu verstehen und seine Strategie zu kommunizieren. Analyst Michael Appel argumentiert, dass Wilsons Ambitionen aus dem Wunsch nach mehr Kontrolle resultieren, insbesondere wenn Lululemon ein System der jährlichen Direktorenwahl (“Deklassifizierung”) einführen würde, das seinen Einfluss erheblich erhöhen würde. Appel betont die zunehmende Konkurrenz, die Lululemon gegenübersteht, und weist darauf hin, dass die Dominanz der Marke in der Yoga-Branche schwindet, und dass ein grundlegend anderes Unternehmen – eines, das unter Calvin McDonald um das Dreifache angewachsen ist – eine neue Herausforderung darstellt. Die Situation verdeutlicht die internen Spannungen innerhalb von Lululemon, während das Unternehmen in einer Übergangsphase ist und versucht, seine Wettbewerbsfähigkeit zurückzugewinnen.
02.01.26 21:00:00 Shuffle Board: Metrick verlässt Saks, Lululemon-Gründer sucht neues Brett.
**Haftungsausschluss: Der Text wurde mit Hilfe einer KI zusammengefasst und übersetzt. Für Aussagen aus dem Originaltext wird keine Haftung übernommen!** Okay, here’s a summary of the text, followed by a German translation, aiming for the 450-word limit: **Summary (approx. 420 words)** This article reports on recent executive changes and developments within the luxury retail and athletic apparel sectors. Saks Global, a multi-brand luxury retailer, has undergone a significant leadership shift with Richard Baker assuming the role of Chief Executive Officer following Marc Metrick’s departure after nearly 30 years. Baker will oversee the company's transformation and luxury retail operations, focusing on revitalizing the struggling department store. Simultaneously, developments are occurring within the athletic apparel industry. Lululemon founder Chip Wilson is proposing three new independent directors to the Lululemon board of directors at the 2026 annual meeting, indicating potential strategic shifts. Wilson’s proposal also advocates for immediate declassification of the board, a move reflecting a broader trend among S&P 500 companies concerning annual shareholder elections. Furthermore, the article highlights executive appointments and accomplishments within other companies. Marc Maurer, formerly co-CEO of On Holding AG, oversaw a near-quadrupling of On’s global brand expansion and retail scaling. Laura Gentile, previously CMO of ESPN, spearheaded fan engagement and marketing strategies for ESPN’s brands. Eric Hirshberg, former CEO of Activision Blizzard, achieved a remarkable 500% stock increase during his tenure, also doubling the company's segment profit. Finally, the article details a strategic move by Spar Group, a retail solutions provider. Charlotte-based Spar Group has promoted Jean Richer to head of North American sales and marketing, tasked with driving revenue growth for its merchandising and consumer packaged goods clients in the US and Canada. This move demonstrates Spar Group's commitment to expansion and underscores the increasing importance of board governance and investor influence within the retail landscape. The trends highlighted – increased pressure for annual director elections, and aggressive growth strategies from various companies – suggest a dynamic and evolving environment for the luxury retail and athletic apparel sectors. **German Translation (approx. 450 words)** **Einzelhandel** Dieser Artikel berichtet über kürzliche Führungswechsel und Entwicklungen im Bereich Luxus-Einzelhandel und Sportbekleidung. Saks Global, ein Multi-Marken-Luxus-Händler, hat eine bedeutende Führungsmeldung erlebt, als Richard Baker nach Marc Metricks Ausscheiden nach fast 30 Jahren zum Chief Executive Officer ernannt wurde. Baker wird die Transformation und den Luxus-Einzelhandelsbetrieb des Unternehmens leiten und sich auf die Revitalisierung des kämpfenden Kaufhauses konzentrieren. Gleichzeitig ereignen sich Entwicklungen in der Sportbekleidungsindustrie. Chip Wilson, der Gründer von Lululemon, schlägt drei neue unabhängige Direktoren für die Wahl in den Vorstand von Lululemon auf der Jahreshauptversammlung 2026 vor, was auf potenzielle strategische Veränderungen hindeutet. Wilsons Vorschlag beinhaltet auch den sofortigen Abbau der Klassifizierung des Vorstands, ein Schritt, der sich auf eine breitere Tendenz unter S&P 500-Unternehmen bezieht, die sich mit jährlichen Aktionärswahlen befassen. Darüber hinaus werden Führungspositionen und Erfolge anderer Unternehmen hervorgehoben. Marc Maurer, ehemals Co-CEO von On Holding AG, verantwortete die nahezu vervierfachende Expansion der globalen Marke und den Einzelhandelsverkauf von On. Laura Gentile, ehemals CMO von ESPN, leitete die Kundenbindungs- und Marketingstrategien für die Marken von ESPN. Eric Hirshberg, ehemaliger CEO von Activision Blizzard, erzielte einen bemerkenswerten Anstieg der Aktien um 500 % während seiner Amtszeit und verdoppelte außerdem den Umsatz des Segments. Schließlich berichtet der Artikel über einen strategischen Schritt von Spar Group, einem Anbieter von Einzelhandelslösungen. Spar Group mit Sitz in Charlotte hat Jean Richer zum Leiter von Vertrieb und Marketing für Nordamerika befördert, wobei er mit der Aufgabe betraut wurde, das Umsatzwachstum für die Merchandising- und Konsumgüter-Kunden der USA und Kanadas voranzutreiben. Diese Maßnahme zeigt das Engagement von Spar Group für die Expansion und unterstreicht die wachsende Bedeutung der Unternehmensführung und des Einflusses der Investoren im Einzelhandelssektor. Die hervorgehobenen Trends – erhöhter Druck auf jährliche Direktorauswahlen und aggressive Wachstumsstrategien von verschiedenen Unternehmen – deuten auf eine dynamische und sich entwickelnde Umgebung für die Bereiche Luxus-Einzelhandel und Sportbekleidung hin.
02.01.26 16:42:54 Under Armour: Ein Umschwung-Aktie mit einer unterschätzten Marke – UBS
**Haftungsausschluss: Der Text wurde mit Hilfe einer KI zusammengefasst und übersetzt. Für Aussagen aus dem Originaltext wird keine Haftung übernommen!** Okay, here’s a summary of the text, followed by a German translation, within the specified word count: **Summary (approx. 450 words)** Under Armour (UA & UAA) is receiving a positive assessment from UBS, with analyst Jay Sole arguing that the sportswear giant is undervalued by investors. The UBS Global Sportswear Survey indicates that Under Armour’s brand recognition and consumer perception are comparable to leading competitors like Nike, Adidas, and Puma, despite a significantly lower market capitalization of $2.1 billion. Sole projects a robust 5-year compounded annual growth rate of 25% for Under Armour’s earnings per share (EPS), a figure he believes will “positively surprise the market.” This optimistic outlook is supported by the survey’s findings, which demonstrate strong unaided brand awareness – meaning consumers frequently think of Under Armour when discussing the athletic wear category – alongside strong purchase intentions and positive perceptions. The analyst compares Under Armour favorably to other prominent brands including Lululemon, Jordan, On Holdings, HOKA, Skechers, and New Balance, all boasting market caps averaging $19 billion. Sole emphasizes that the current valuation differential between Under Armour and its peers is excessively wide. A key factor driving Sole's positive outlook is anticipated product innovation. He forecasts revenue growth culminating in $5.6 billion by 2030, driven by improvements in Under Armour’s innovation strategy, which is expected to bolster consumer perceptions, increase brand loyalty, and encourage full-price sales. Sole rates Under Armour a “Buy” with a price target of $8, representing a 61% upside potential to the current share price. This upgrade has already spurred a significant share increase, reaching a 4 ½ month high. The report highlights several key areas of opportunity for Under Armour, including the separation of the Curry Brand as part of a broader restructuring plan, aiming to enhance focus and potentially unlock additional revenue streams. The Quant Rating on Seeking Alpha also reflects a positive outlook for the company. Ultimately, the UBS analysis suggests that Under Armour’s strong brand recognition, combined with strategic initiatives like product innovation and brand restructuring, could unlock significant value for investors. **German Translation (approx. 450 words)** **Zusammenfassung der Ergebnisse des Sportbekleidungsunternehmens Under Armour – Quartalsergebnisse von über einer Milliarde Dollar** [Bild: Justin Sullivan/Getty Images News] „Investoren unterschätzen den Markenwert von Under Armour erheblich“, so eine Studie des UBS Global Sportswear Survey, die Under Armour dem Sportartikelriesen Nike (NKE [https://seekingalpha.com/symbol/NKE]), Adidas (ADDYY [https://seekingalpha.com/symbol/ADDYY]) (ADDDF [https://seekingalpha.com/symbol/ADDDF]) und Puma (PMMAF [https://seekingalpha.com/symbol/PMMAF]) unterlegen. Analyst Jay Sole prognostiziert für Under Armour (UA [https://seekingalpha.com/symbol/UA]) (UAA [https://seekingalpha.com/symbol/UAA]) ein 5-jähriges, zusammengesetztes Jahreswachstum des Gewinn- und Verlust-Ausmaßes (EPS) von 25 %, ein Niveau, das „den Markt positiv überraschen wird“. „Under Armour gehört zu den weltweit bekanntesten und beliebtesten Sportbekleidungsmarken“, erklärt Sole in seinem Bericht, wobei auf die Ergebnisse der UBS-Umfrage verwiesen werden, die das Markenbewusstsein, die Kaufabsichten, die Wahrnehmungen sowie die Stärke des E-Commerce von Konsumenten messen. Die Ergebnisse zeigen, dass der Markenname von Under Armour (UA [https://seekingalpha.com/symbol/UA]) (UAA [https://seekingalpha.com/symbol/UAA]) in derselben Klasse wie Lululemon (LULU [https://seekingalpha.com/symbol/LULU]), Jordan (NKE [https://seekingalpha.com/symbol/NKE]), Adidas (ADDYY [https://seekingalpha.com/symbol/ADDYY]) (ADDDF [https://seekingalpha.com/symbol/ADDDF]), Puma (PMMAF [https://seekingalpha.com/symbol/PMMAF]), On Holdings (ONON [https://seekingalpha.com/symbol/ONON]), HOKA (DECK [https://seekingalpha.com/symbol/DECK]), Skechers und New Balance liegt, die einen durchschnittlichen Marktwert von 19 Milliarden Dollar aufweisen – im Gegensatz zu nur 2,1 Milliarden Dollar für Under Armour (UA [https://seekingalpha.com/symbol/UA]) (UAA [https://seekingalpha.com/symbol/UAA]). „Wir sagen nicht, dass UAA 19 Milliarden Dollar wert sein muss, sondern vielmehr, dass die Wertdifferenz zwischen UAA und seinen Wettbewerbern viel zu groß ist“, erklärt Sole. Zwei wichtige Erkenntnisse aus der UBS-Umfrage sind, dass Under Armour’s (UA [https://seekingalpha.com/symbol/UA]) (UAA [https://seekingalpha.com/symbol/UAA]) unaided Markenbekanntheit – definiert als wie oft Konsumenten eine Marke zum Thema in den Sinn kommen lassen, im Gegensatz zur „aided Awareness“, die den Anteil der Konsumenten misst, die den Namen einer Marke bereits kennen – zusammen mit den Kaufabsichten und Attributen der Marke stark ist, was die Stärke des Under Armour (UA [https://seekingalpha.com/symbol/UA]) (UAA [https://seekingalpha.com/symbol/UAA]) Markennamens unterstreicht. Zweitens wird ein Produktinnovations-Anstieg zu einer Beschleunigung des Umsatzwachstums führen, da Sole eine Umsatzsteigerung von $5,6 Milliarden bis 2030 prognostiziert. „Under Armour’s Innovation wird sich erheblich verbessern, und dies wird sich auch auf die Wahrnehmung der Konsumenten auswirken, sowie mehr Loyalität und den Verkauf zu vollem Preis fördern“, Sole bewertet Under Armour (UA [https://seekingalpha.com/symbol/UA]) (UAA [https://seekingalpha.com/symbol/UAA]) als Buy mit einem Kursziel von 8 Dollar, das einen Aufwärtsschuss von 61 % gegenüber dem aktuellen Kurs annimmt. Diese Aufwertung hat den Aktienkurs um fast 9 % auf ein 4 ½ Monats Hoch getrieben.
31.12.25 17:46:31 Kann Deckers Outdoor wirklich eine Wende 2026 schaffen?
**Haftungsausschluss: Der Text wurde mit Hilfe einer KI zusammengefasst und übersetzt. Für Aussagen aus dem Originaltext wird keine Haftung übernommen!** **Zusammenfassung (ca. 500 Wörter)** Deckers Outdoor Corporation, der Mutterkonzern der Schuhmarken Ugg und HOKA, steht vor erheblichen Herausforderungen, trotz einer Geschichte starker Umsatzsteigerungen und der Beliebtheit der Produkte bei Konsumenten. Trotz einer dominanten Marktanteils (über 90 %) und der Ansprache verschiedener Zielgruppen ist der Aktienkurs des Unternehmens um 49 % im Jahr 2024 eingebrochen, was einen neun Jahre andauernden Rekordverlust darstellt und es zu einer der schlechtesten Performance Aktien im Einzelhandelssektor macht. Mehrere Faktoren tragen zu diesem Rückgang bei. Es bestehen Bedenken, dass die Popularität der Ugg-Stiefel nachlässt und auf das Ende eines mehrjährigen Trends hindeutet. HOKA, obwohl weiterhin beliebt, erlebt ein verlangsamtes Wachstum im Laufsportbereich. Darüber hinaus ringt das Unternehmen mit gestiegenen Zöllen, Bedenken hinsichtlich des Konsumverhaltens und zunehmender Konkurrenz, insbesondere von On Holdings und Nike. Ein wichtiger Auslöser für den Kursverfall war die enttäuschende Umsatzprognose für das Geschäftsjahr 2025, die die Erwartungen der Analysten verfehlte. Dies, zusammen mit langsameren Wachstumsraten bei Ugg- und HOKA-Verkäufen, führte zu Bedenken hinsichtlich der langfristigen Machbarkeit dieser Marken, insbesondere angesichts steigender Preise zur Deckung der Zollsätze. Die Warnung des CEO hinsichtlich eines “vorsichtigeren Konsumenten” verstärkte die Ängste der Investoren zusätzlich. Trotz dieser Widrigkeiten bleiben Analysten vorsichtig optimistisch. UBS’s Jay Sole behält weiterhin eine “Buy”-Bewertung für Deckers, unter Berücksichtigung des Potenzials für internationales Wachstum, erhöhte Direktvertriebsverkäufe und die Fähigkeit des Unternehmens, Aktien zurückzukaufen. Sie argumentieren, dass Deckers’ Markenportfolio widerstandsfähig ist und eine “kreditwürdige Wachstumsbahn” sowie eine solide Gewinnmarge bietet. Ebenso wichtig ist Deckers’ großer Liquiditätsüberschuss von 1,4 Milliarden Dollar und sein effizientes Kapitalmanagement, das vielen Wettbewerbern fehlt. Die finanzielle Stärke des Unternehmens ermöglicht Aktienrückkäufe, was Analysten glauben, neue Investoren anziehen könnte. Trotz einer schwachen Leistung im Jahr 2025 bewerten Seeking Alpha-Analysten Deckers positiv, was auf die Rentabilität des Unternehmens und sein Wachstumspotenzial hinweist. Der Aktienkurs versucht derzeit, ein wichtiger Widerstandsniveau (200-Tage-gleitender Durchschnitt) zu durchbrechen, und ein erfolgreicher Durchbruch von 122,20 Dollar könnte einen weiteren Aufwärtstrend auslösen.
29.12.25 17:57:18 Lululemon Gründer startet Machtkampf gegen den Aufsichtsrat. Aktien leicht im Plus.
**Haftungsausschluss: Der Text wurde mit Hilfe einer KI zusammengefasst und übersetzt. Für Aussagen aus dem Originaltext wird keine Haftung übernommen!** Lululemon-Gründer Chip Wilson hat drei Kandidaten für den Aufsichtsrat des Unternehmens nominiert, um die schlechte Aktienperformance des Unternehmens umzukehren. --- **Notes on the Translation:** * "Dismal stock performance" is translated as "schlechte Aktienperformance" (bad stock performance). * "Effort to reverse" is translated as "umzukehren" (to reverse). * "Candidates" is translated as "Kandidaten." Would you like me to provide alternative phrasing for any part of the translation, or perhaps expand on the context a bit?
29.12.25 13:20:27 Der Gründer von Lululemon führt eine Machtkampfsache mit den Aufsichtsrat-Kandidaten an – Wall Street Journal.
**Haftungsausschluss: Der Text wurde mit Hilfe einer KI zusammengefasst und übersetzt. Für Aussagen aus dem Originaltext wird keine Haftung übernommen!** **Zusammenfassung** Der Aktivinvestor Elliott Management erhebt einen erheblichen Vorstoß gegen den Vorstand von lululemon athletica (LULU), angetrieben durch die Intervention des Gründers Dennis “Chip” Wilson. Wilson, weiterhin ein bedeutender Aktionär, leitet eine Proxy-Kampagne und schlägt drei potenzielle Vorstandsmitglieder vor: Marc Maurer (ehemaliger Co-CEO von On Running), Laura Gentile (ehemalige CMO von ESPN) und Eric Hirshberg (ehemaliger CEO von Activision). Diese Maßnahme erfolgt, während lululemon nach einem neuen CEO sucht, um Calvin McDonald zu ersetzen, angesichts von sinkender Leistung und Investorenbereitschaft. Wilsons Kampagne basiert auf seiner starken Kritik an der Unternehmensführung, die er für die Schuld an einem Rückgang des Aktienkurses um 54 % verantwortlich macht. Er argumentiert, dass die strategische Ausrichtung des Unternehmens das erfolgreiche Geschäftsmodell zerstört und wertvolles institutionalisiertes Wissen verloren hat. Wilson vergleicht die Situation mit einem „Flugzeugabsturz“ und betont, dass es sich um eine Reihe von Fehlern handelt, anstatt um einen einzelnen Fehler. Elliott Management, das eine bedeutende Beteiligung an lululemon erworben hat, unterstützt Wilsons Bemühungen. Jane Nielsen berät derzeit Elliott und gilt als wahrscheinliche Kandidatin für die Position des CEO. Der Druck auf LULU nimmt zu, um wesentliche Veränderungen durchzuführen. Lululemon sieht sich zunehmender Konkurrenz und einem abnehmenden Vertrauen der Investoren gegenüber, was Wilson dazu veranlasst, zu warnen, dass das Unternehmen „nicht mehr viel Zeit hat“. Das internationale Umsatzwachstum des Unternehmens, ein von Analysten hervorgehobener Bereich, wird vom Markt unterschätzt. Wilsons öffentliche Kritik, einschließlich einer vollfaserigen Anzeige in der *Wall Street Journal*, signalisierte effektiv den Beginn dieser Proxy-Kampagne. Er glaubt, dass der aktuelle Vorstand die Stärken der Marke nicht genutzt und die strategische Ausrichtung des Unternehmens falsch gelenkt hat. Die Situation verdeutlicht die Herausforderungen, vor denen lululemon steht, und unterstreicht die Notwendigkeit eines neuen Führungsansatzes, um die Marke zu revitalisieren und das Vertrauen der Investoren zurückzugewinnen. Analysten sind vorsichtig optimistisch und argumentieren, dass der Markt das Potenzial des Unternehmens für Wachstum, insbesondere seine internationale Expansion, unterschätzt, wenn ein neuer CEO erfolgreich eine strategische Wende umsetzen kann.