| PUMA SE (DE0006969603) | |||
23,70 EURStand (close): 01.07.25 |
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| Datum / Uhrzeit | Titel | Bewertung |
| 22.04.25 13:00:00 | PUMA Reaches Goal of Making 9 Out of 10 Products With Recycled or Certified Materials |  |
| Sports company PUMA has achieved its goal of making 9 out of 10 products from recycled or certified materials in 2024 and made further progress in its focus areas circularity, climate and human rights, the company said as part of its sustainability report which was published on Tuesday. HERZOGENAURACH, Germany, April 22, 2025--(BUSINESS WIRE)--Sports company PUMA has achieved its goal of making 9 out of 10 products from recycled or certified materials in 2024 and made further progress in its focus areas circularity, climate and human rights, the company said as part of its sustainability report which was published on Tuesday. Since initially setting the goal of 9 out of 10 products in 2021, PUMA has sharply increased the use of recycled and certified materials, which emit fewer greenhouse gases. In 2024, PUMA used 13% recycled cotton and about 75% of recycled polyester fabric in its products. "Reaching our goal of 9 out of 10 products one year ahead of schedule is a testament to the great teamwork of everybody involved at PUMA and our manufacturing partners," said PUMA’s Chief Product Officer Maria Valdes. "We will take this momentum and continue to look for ways to reduce our environmental footprint as part of our Vision 2030 sustainability goals." While recycled polyester is usually manufactured from plastic bottles, PUMA has taken a leading role in the industry with its textile-to-textile recycling project RE:FIBRE, which uses industrial and post-consumer waste as the main source of raw materials In 2024, 13.9% of polyester used in PUMA’s Apparel products was already made using RE:FIBRE. In Climate, PUMA continued to work with its core suppliers to reduce greenhouse gas emissions in the supply chain. As a result, emissions of purchased goods and services decreased by 17% between 2017 and 2024. In 2024, PUMA lowered emissions from its own operations by 86% compared to 2017, by powering all offices, stores and warehouses with renewable electricity, (including the purchase of Renewable Energy Certificates, by increasing the number of electric vehicles in its global car fleet and by opening two large-scale solar PV plants at its headquarters and a major distribution centre in Germany). Overall, PUMA aims for a 90% absolute reduction of greenhouse gases in its own operations and a 33% absolute reduction in supply chain emissions by 2030 compared to 2017, to achieve what scientists say is necessary to limit global temperature rises to 1.5 degrees Celsius compared to pre-industrial levels. Regarding its Human Rights targets, PUMA organized further trainings on important issues such as sexual harassment for the workers in its supply chain. More than 290.000 PUMA employees and factory workers have received training on sexual harassment since 2021. In 2024, the average payment at PUMA’s core suppliers worldwide, including overtime and bonuses, was 66% above minimum wage, an increase of 3 percentage points from the previous year. Story Continues PUMA PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 22,000 people worldwide, and is headquartered in Herzogenaurach/Germany. View source version on businesswire.com: https://www.businesswire.com/news/home/20250422813225/en/ Contacts Media Contact: Robert-Jan Bartunek – Corporate Communications – robert.bartunek@puma.com View Comments |
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| 18.04.25 06:29:29 | PUMA (ETR:PUM) Is Reducing Its Dividend To €0.61 | |
| PUMA SE (ETR:PUM) is reducing its dividend from last year's comparable payment to €0.61 on the 26th of May. However, the dividend yield of 3.0% is still a decent boost to shareholder returns. While the dividend yield is important for income investors, it is also important to consider any large share price moves, as this will generally outweigh any gains from distributions. PUMA's stock price has reduced by 49% in the last 3 months, which is not ideal for investors and can explain a sharp increase in the dividend yield. This technology could replace computers: discover the 20 stocks are working to make quantum computing a reality. PUMA's Payment Could Potentially Have Solid Earnings Coverage If the payments aren't sustainable, a high yield for a few years won't matter that much. Before making this announcement, PUMA was easily earning enough to cover the dividend. This means that most of its earnings are being retained to grow the business. Over the next year, EPS is forecast to expand by 28.6%. If the dividend continues along recent trends, we estimate the payout ratio will be 31%, which is in the range that makes us comfortable with the sustainability of the dividend.XTRA:PUM Historic Dividend April 18th 2025 View our latest analysis for PUMA Dividend Volatility While the company has been paying a dividend for a long time, it has cut the dividend at least once in the last 10 years. Since 2015, the dividend has gone from €0.05 total annually to €0.61. This works out to be a compound annual growth rate (CAGR) of approximately 28% a year over that time. PUMA has grown distributions at a rapid rate despite cutting the dividend at least once in the past. Companies that cut once often cut again, so we would be cautious about buying this stock solely for the dividend income. The Dividend's Growth Prospects Are Limited Growing earnings per share could be a mitigating factor when considering the past fluctuations in the dividend. Unfortunately, PUMA's earnings per share has been essentially flat over the past five years, which means the dividend may not be increased each year. If PUMA is struggling to find viable investments, it always has the option to increase its payout ratio to pay more to shareholders. Our Thoughts On PUMA's Dividend Even though the dividend was cut this year, we think PUMA has the ability to make consistent payments in the future. The dividend has been at reasonable levels historically, but that hasn't translated into a consistent payment. The payment isn't stellar, but it could make a decent addition to a dividend portfolio. Story Continues Investors generally tend to favour companies with a consistent, stable dividend policy as opposed to those operating an irregular one. At the same time, there are other factors our readers should be conscious of before pouring capital into a stock. For example, we've picked out 2 warning signs for PUMA that investors should know about before committing capital to this stock. Looking for more high-yielding dividend ideas? Try our collection of strong dividend payers. Have feedback on this article? Concerned about the content?Get in touch with us directly. Alternatively, email editorial-team (at) simplywallst.com. This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. View Comments |
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| 15.04.25 09:31:00 | Rise, Run, and ‘Go Wild’ for the 5AM High Drops | |
| As a part of PUMA's latest global brand campaign, “Go Wild”, the global sports company is launching its first global activation and inviting runners around the world to ‘Go Wild’ for the 5AM High Drops. PUMA empowers early-morning runners with a new global activation encouraging runners around the world to rise to the challenge and chase the runner’s high HERZOGENAURACH, Germany, April 15, 2025--(BUSINESS WIRE)--Global sports company PUMA announces the launch of its first global activation around the latest brand campaign and invites runners around the world to ‘Go Wild’ for the 5AM High Drops. Boston, Las Vegas, New York, Mexico City, London and Tokyo are just some of the cities around the world where PUMA will drop free pairs of PUMA’s latest Deviate NITRO™ 3, Forever Run, and other new PUMA running shoes out in the wild at 5am at high points, to reward the dedication of early-morning runners chasing the runner’s high. As part of PUMA’s Go Wild brand campaign, 5AM High Drops is timed with the start of spring and peak marathon training season. In line with the most recent approach from PUMA, joining the so-called 5am run club comes with a list of benefits that effect everything from your performance to your mental health. As more individuals embrace outdoor activity and chase the runner's high, the global giveaway inspires everyone to unleash their true selves and Go Wild. All runners need to do to win, is to be one of the first ones to run to one of the ‘high drop’ locations announced on PUMA’s participating local Instagram channels at 5am on the specified date. Between April and May, the first runners to reach their local ‘high drop’ location will receive a free pair of Deviate NITRO™ 3, Forever Run, and other new PUMA running shoes as a reward for their commitment to early morning running. Erin Longin, VP Run/Train at PUMA says, "We’re so excited to provide an opportunity for runners worldwide to Go Wild with 5AM High Drops. At PUMA, we want to champion those with a passion for running, especially as more people start to train and enjoy the outdoors this spring. "The global giveaway is built with our philosophy at heart, which emphasises sport as a space for self-expression and enjoyment. The 5AM High Drops encourages everyone to embrace their unique dedication to the runner's high with confidence, particularly during this peak running period." 5AM High Drops follows the latest brand campaign video from PUMA that found that inappropriate weather ranked as the highest barrier to running in the USA (42%), indicating that now is the most ideal time of year for PUMA to empower runners worldwide. This activation celebrates runners re-arranging their lives to chase the runner’s high, highlighting an uptake in the sport and an area for PUMA to champion those dedicated individuals that chase the runner’s high before the sunrise. Story Continues PUMA’s 5AM High Drops comes as part of PUMA’s latest global brand campaign, "Go Wild". For more information on Go Wild, see here. PUMA PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany. View source version on businesswire.com: https://www.businesswire.com/news/home/20250415649990/en/ Contacts Media Contacts: PUMA Kseniia Illiushina Global Brand PR Manager kseniia.iliushina@puma.com Mario Almeida Director of Global PR & Brand Activations mario.almeida@puma.com View Comments |
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| 04.04.25 06:21:22 | PUMA's (ETR:PUM) Dividend Is Being Reduced To €0.61 | |
| PUMA SE (ETR:PUM) is reducing its dividend from last year's comparable payment to €0.61 on the 26th of May. This means the annual payment is 3.0% of the current stock price, which is above the average for the industry. While the dividend yield is important for income investors, it is also important to consider any large share price moves, as this will generally outweigh any gains from distributions. PUMA's stock price has reduced by 53% in the last 3 months, which is not ideal for investors and can explain a sharp increase in the dividend yield. This technology could replace computers: discover the 20 stocks are working to make quantum computing a reality. PUMA's Projected Earnings Seem Likely To Cover Future Distributions Impressive dividend yields are good, but this doesn't matter much if the payments can't be sustained. However, prior to this announcement, PUMA's dividend was comfortably covered by both cash flow and earnings. This means that most of its earnings are being retained to grow the business. The next year is set to see EPS grow by 29.5%. If the dividend continues along recent trends, we estimate the payout ratio will be 30%, which is in the range that makes us comfortable with the sustainability of the dividend.XTRA:PUM Historic Dividend April 4th 2025 View our latest analysis for PUMA Dividend Volatility Although the company has a long dividend history, it has been cut at least once in the last 10 years. The dividend has gone from an annual total of €0.05 in 2015 to the most recent total annual payment of €0.61. This means that it has been growing its distributions at 28% per annum over that time. Despite the rapid growth in the dividend over the past number of years, we have seen the payments go down the past as well, so that makes us cautious. PUMA May Find It Hard To Grow The Dividend Growing earnings per share could be a mitigating factor when considering the past fluctuations in the dividend. Although it's important to note that PUMA's earnings per share has basically not grown from where it was five years ago, which could erode the purchasing power of the dividend over time. If PUMA is struggling to find viable investments, it always has the option to increase its payout ratio to pay more to shareholders. In Summary Overall, while it's not great to see that the dividend has been cut, we think the company is now in a good position to make consistent payments going into the future. The dividend has been at reasonable levels historically, but that hasn't translated into a consistent payment. This looks like it could be a good dividend stock going forward, but we would note that the payout ratio has been at higher levels in the past so it could happen again. Story Continues Companies possessing a stable dividend policy will likely enjoy greater investor interest than those suffering from a more inconsistent approach. Still, investors need to consider a host of other factors, apart from dividend payments, when analysing a company. Taking the debate a bit further, we've identified 2 warning signs for PUMA that investors need to be conscious of moving forward. If you are a dividend investor, you might also want to look at our curated list of high yield dividend stocks. Have feedback on this article? Concerned about the content?Get in touch with us directly. Alternatively, email editorial-team (at) simplywallst.com. This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. View Comments |
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| 03.04.25 15:04:00 | Puma Parts Ways With CEO Arne Freundt on Differences With Supervisory Board | |
| Puma said Chief Executive Arne Freundt is leaving due to differing views with the company’s supervisory board on strategy execution, and it named former Adidas executive Arthur Hoeld as his successor. Continue Reading View Comments |
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| 03.04.25 09:43:00 | Makers of Sporting-Goods Tumble After U.S. Tariffs on Key Manufacturers | |
| Shares in sporting-goods companies plunged after President Trump unveiled new U.S. tariffs on foreign imports that target countries where the industry has key manufacturing hubs. Stocks of German players Adidas and Puma dropped 10% and 8.9%, respectively, in European morning trading, while shares in U.K. retailer JD Sports fell 5.5%. The levies announced overnight are harsher than expected, especially for Southeast Asian countries with higher exposure to sporting goods, RBC Capital Markets analyst Piral Dadhania said in a note to clients. Continue Reading View Comments |
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| 01.04.25 09:36:00 | PUMA to Open First-Ever European Flagship Store on Oxford Street in Autumn 2025 | |
| PUMA is set to open its highly anticipated flagship store in the heart of London’s West End in Autumn 2025, marking the brand’s first-ever European flagship.Located just seconds from Selfridges and Bond Street Tube Station, the new 24,000 square-foot space will offer an immersive, interactive experience that blends sports performance and technology with cutting-edge streetwear designs. LONDON, April 01, 2025--(BUSINESS WIRE)--PUMA is set to open its highly anticipated flagship store in the heart of London’s West End in Autumn 2025, marking the brand’s first-ever European flagship. Located just seconds from Selfridges and Bond Street Tube Station, the new 24,000 square-foot space will offer an immersive, interactive experience that blends sports performance and technology with cutting-edge streetwear designs. This move comes as part of PUMA’s brand elevation strategy to strengthen its presence globally, delivering a shopping experience that reflects the brand’s innovation, sports performance, and deep connection to global street culture. The new store will offer an unparalleled experience, blending sport, performance, and fashion, where customers can immerse themselves in a range of unique experiences, including personalization opportunities. "After unveiling our flagship store in Las Vegas last year, we’re incredibly excited to announce that our first flagship store in Europe will open later this year," said Arne Freundt, CEO at PUMA. "Our London flagship store is an important part of our brand elevation strategy. It brings the best of the PUMA brand to life for our consumers and showcases our latest innovations and design newness as part of an immersive experience. We look forward to moving into our new home of the brand in one of the most vibrant global cities and to exciting our consumers." Lucynda Davies, Managing Director, UK & Ireland, PUMA said, "We’re thrilled to announce our new flagship store in London, marking an exciting step forward for PUMA in the UK. London is a key city for the brand, and this prestigious location on Oxford Street reflects our commitment to delivering a unique, consumer-led experience. While our Carnaby Street store has served us well since 2002, this flagship store will extend our product offering and bring PUMA’s performance and sportstyle categories to life in a flagship store setting". Further announcements will be made ahead of the store’s grand opening in Q4 2025. For more information about PUMA and our new Go Wild Brand Campaign, visit puma.com or follow our journey on social media @PUMA. Notes to editors: Photos DOWNLOAD LINK Renders: DOWNLOAD LINK PUMA PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA is committed to redefining sport and self-expression, empowering athletes and consumers to perform at their best while staying true to who they are. With a focus on innovation, authenticity, and joy, PUMA continues to push the boundaries of performance and sports-style. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany. Story Continues View source version on businesswire.com: https://www.businesswire.com/news/home/20250401382355/en/ Contacts Media contacts: PUMA Mario Almeida Director of Global PR & Brand Activations mario.almeida@puma.com 160over90 – PR Agency Alex Mackenzie-Grieve amackenziegrieve@160over90.com View Comments |
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| 01.04.25 06:36:52 | Declining Stock and Solid Fundamentals: Is The Market Wrong About PUMA SE (ETR:PUM)? |  |
| It is hard to get excited after looking at PUMA's (ETR:PUM) recent performance, when its stock has declined 50% over the past three months. But if you pay close attention, you might gather that its strong financials could mean that the stock could potentially see an increase in value in the long-term, given how markets usually reward companies with good financial health. In this article, we decided to focus on PUMA's ROE. Return on equity or ROE is a key measure used to assess how efficiently a company's management is utilizing the company's capital. Simply put, it is used to assess the profitability of a company in relation to its equity capital. How Do You Calculate Return On Equity? The formula for return on equity is: Return on Equity = Net Profit (from continuing operations) ÷ Shareholders' Equity So, based on the above formula, the ROE for PUMA is: 12% = €342m ÷ €2.8b (Based on the trailing twelve months to December 2024). The 'return' is the amount earned after tax over the last twelve months. So, this means that for every €1 of its shareholder's investments, the company generates a profit of €0.12. Check out our latest analysis for PUMA Why Is ROE Important For Earnings Growth? So far, we've learned that ROE is a measure of a company's profitability. We now need to evaluate how much profit the company reinvests or "retains" for future growth which then gives us an idea about the growth potential of the company. Assuming all else is equal, companies that have both a higher return on equity and higher profit retention are usually the ones that have a higher growth rate when compared to companies that don't have the same features. PUMA's Earnings Growth And 12% ROE To start with, PUMA's ROE looks acceptable. On comparing with the average industry ROE of 8.5% the company's ROE looks pretty remarkable. This certainly adds some context to PUMA's decent 12% net income growth seen over the past five years. As a next step, we compared PUMA's net income growth with the industry and found that the company has a similar growth figure when compared with the industry average growth rate of 12% in the same period.XTRA:PUM Past Earnings Growth April 1st 2025 Earnings growth is an important metric to consider when valuing a stock. What investors need to determine next is if the expected earnings growth, or the lack of it, is already built into the share price. This then helps them determine if the stock is placed for a bright or bleak future. One good indicator of expected earnings growth is the P/E ratio which determines the price the market is willing to pay for a stock based on its earnings prospects. So, you may want to check if PUMA is trading on a high P/E or a low P/E, relative to its industry. Story Continues Is PUMA Efficiently Re-investing Its Profits? PUMA has a healthy combination of a moderate three-year median payout ratio of 35% (or a retention ratio of 65%) and a respectable amount of growth in earnings as we saw above, meaning that the company has been making efficient use of its profits. Moreover, PUMA is determined to keep sharing its profits with shareholders which we infer from its long history of paying a dividend for at least ten years. Upon studying the latest analysts' consensus data, we found that the company is expected to keep paying out approximately 38% of its profits over the next three years. Accordingly, forecasts suggest that PUMA's future ROE will be 12% which is again, similar to the current ROE. Summary On the whole, we feel that PUMA's performance has been quite good. Particularly, we like that the company is reinvesting heavily into its business, and at a high rate of return. Unsurprisingly, this has led to an impressive earnings growth. On studying current analyst estimates, we found that analysts expect the company to continue its recent growth streak. To know more about the company's future earnings growth forecasts take a look at this freereport on analyst forecasts for the company to find out more. Have feedback on this article? Concerned about the content?Get in touch with us directly. Alternatively, email editorial-team (at) simplywallst.com. This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. View Comments |
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| 20.03.25 15:30:14 | March Madness tips off, Ted Lasso returns: Sports Report | |
| This week on Yahoo Finance Sports Report, host Joe Pompliano takes a look at some of this week’s biggest headlines in the sports business world that you and your portfolio need to know. From March Madness finals, to the Premiere League’s switch from Nike (NKE) to Puma (PUM.DE), Apple (AAPL) renewing it's hit TV show Ted Lasso for a fourth season, and so much more, there are a lot of key money moves shaping the sports industry. WME Sports Agent Zack Miller also stops by the show to discuss all things WNBA and the skyrocketing growth of women’s basketball. Yahoo Finance Sports Report with Joe Pompliano, a vodcast brought to you by Yahoo Finance and Yahoo Sports, looks beyond the latest sports business headlines, analyzes all the need-to-know news - the teams, trades, and billion dollar deals - so you and your portfolio will win BIG. Yahoo Finance Sports Report is developed and produced by Lauren Pokedoff. Related Videos 01:02 EU regulators target Apple, Google in latest Big Tech crackdown Yahoo Finance Video • yesterday 01:00 Williams-Sonoma, Truth+ on Roku, Signet Jewelers: Market Minute Yahoo Finance Video • 23 hours ago 01:25 What is 'triple witching'? What investors need to know by Friday Yahoo Finance Video • 23 hours ago 01:51 Fed holds interest rates, still anticipates 2 cuts this year Yahoo Finance Video • 22 hours ago View Comments |
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| 20.03.25 08:00:00 | PUMA Redefines the Game: Unveiling a Bold Strategy and Brand Positioning With ‘Go Wild’ Campaign | |
| Global sports company PUMA announces the launch of its biggest global brand campaign to date – ‘Go Wild’ – marking an evolution in its brand identity and showing runners re-arranging their lives to chase the highs of running.Through the launch of 'Go Wild', PUMA is championing the power of unveiling your true self through sport, showing it’s about the courage to be yourself, unlocking your authentic self and in turn, unleashing your greatness. HERZOGENAURACH, Germany, March 20, 2025--(BUSINESS WIRE)--Global sports company PUMA announces the launch of its biggest global brand campaign to date – ‘Go Wild’ – marking an evolution in its brand identity and showing runners re-arranging their lives to chase the highs of running. The campaign celebrates the individual and inspires everyone – amateurs and professional athletes alike – to unleash their true selves and discover greatness in their nature. For 75 years, PUMA has relentlessly pushed sport and culture forward and, as a leading sport brand, has always promoted sport as a way to embrace self-expression and joy. Through the launch of 'Go Wild', PUMA is championing the power of unveiling your true self through sport, showing it’s about the courage to be yourself, unlocking your authentic self and in turn, unleashing your greatness. "PUMA has always been home to athletes who achieved greatness in sports by being their true selves and following their own path to success," says Arne Freundt, CEO at PUMA. "Iconic personalities from the past and the present like Tommie Smith, Usain Bolt, Breanna Stewart or Neymar are great ambassadors of the unique PUMA DNA: our athletes with a great personality embracing self-expression and joy. With our second brand campaign, we are taking another important step in strengthening our distinctive and emotional connection with our consumers in our brand elevation journey." Beyond just idolising performance, PUMA aims to inspire individuals to unleash their wild energy through sport. By capturing the human instinct, we all feel when playing sport, PUMA aims to expand its global presence and make more meaningful connections with its audience. "This new brand campaign represents a new vision for sport and a new chapter for PUMA, aligned with the expectations of a younger generation and rooted in PUMA’s history. In times of social media followership and ‘meme’ culture, we want to inspire the professional and everyday athletes to look inside themselves to find their own greatness and have the courage to unleash their true self," says Richard Teyssier, Global VP Brand and Marketing at PUMA. The 2025 campaign kicks off with the release of the ‘Go Wild’ hero film, a tribute to runners unlocking the runner’s high – a rush of happy chemicals released during physical activity – aligning with a positive audience response in this space and rooted in the belief that running is at its best when you chase the runner’s high. The ‘Go Wild’ film moves away from featuring athletes and celebrities – and instead celebrates the everyday runner, including the early-rising runners, a runner with their dog, a new mum, or running as a community – all of them making choices staying true to themselves chasing the high of a run. Story Continues To further sustain the ‘Go Wild’ message, PUMA will be launching a series of content which aims to explain ‘Go Wild’ to its audience through PUMA’s ambassadors’ stories. From Tommie Smith in 1968 and Usain Bolt in 2008 to Mondo Duplantis in 2024, self-expression through sport has always been at the heart of PUMA’s ambassadors. Like no other, they know what it means to go wild, and they are our Wild Ones. The ‘Go Wild’ global campaign goes live on 20th March and will continue through 2025/26 by strategically spotlighting different categories within sport, including basketball and football, and leveraging key global sporting events. For more information about PUMA Go Wild, visit www.puma.com or follow our journey on social media @PUMA. Notes to editors: Brand film, long version: LINK Brand film, short versions: LINK Brand film on YouTube: LINK Images: LINK PUMA PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA is committed to redefining sport and self-expression, empowering athletes and consumers to perform at their best while staying true to who they are. With a focus on innovation, authenticity, and joy, PUMA continues to push the boundaries of performance and sports-style. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany. View source version on businesswire.com: https://www.businesswire.com/news/home/20250320977547/en/ Contacts Media contacts: PUMA Kseniia Iliushina Global Brand PR Manager Kseniia.iliushina@puma.com Mario Almeida Director of Global PR & Brand Activations mario.almeida@puma.com View Comments |
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