HelloFresh SE (DE000A161408)
 
 

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Stand (close): 01.07.25

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24.06.25 16:00:00 Nature Made® Teams Up with HelloFresh and New York Times Best-Selling Cookbook Author Justine Doiron to Provide Delicious and Convenient Ways to Suppo
Nature Made® Teams Up with HelloFresh and New York Times Best-Selling Cookbook Author Justine Doiron to Provide Delicious and Convenient Ways to Support Gut Health

Combining expertise to serve up limited-edition, gut-friendly meal kits and easy-to-make recipes, this partnership empowers individuals to take charge of their digestive health following the recent launch of Nature Made’s clinically studied probiotics

WEST HILLS, Calif., June 24, 2025--(BUSINESS WIRE)--Nature Made®, the leading national vitamin and supplement broadline brand with over 50 years of delivering high-quality products with ingredients backed by science, today announces its partnership with HelloFresh, the world’s leading meal kit company, and New York Times Best-Selling cookbook author Justine Doiron to offer limited edition Gut-Friendly Meal Kits and a collection of simple recipes designed to support your digestive system.

The limited-edition Gut-Friendly meal kits will be available to order on HelloFresh.com now through September and additional gut-friendly recipes from Justine Doiron will be available exclusively on NatureMade.com/HelloFresh.

"Nature Made’s commitment to supporting everyday health and wellness goals is at the core of everything we do," said Rhonda Hoffman, Chief Growth Officer of Nature Made. "We’re excited to join forces with HelloFresh and Justine Doiron to offer our consumers – no matter where they are on their health and wellness journey – simple, convenient, and delicious ways to support their digestive health."

The HelloFresh recipe collection features 12 weeks of chef-curated dishes designed to support digestive health, with each meal offering at least six grams of fiber. Recipes include seasonally inspired options like Lemon Brown Butter Barramundi with Mashed Russets and Broccoli Crowns, Roasted Tilapia with Lemony Creamy Kale & Chickpeas, and Citrusy Tex-Mex Pork Tenderloin with Spiced Veggie Jumble & Lime Crema, and each meal kit includes a step-by-step recipe card and pre-portioned ingredients. The dedicated meals will be tagged as "Gut Friendly" on the menu, with one featured each week for HelloFresh subscribers to add to their orders from July 12 through September.

"As HelloFresh customers prioritize their health and wellness this summer, we’re proud to partner with Nature Made to offer a limited-edition collection of delicious, gut-friendly recipes," said Kevin Spangberg, Sr. Director of Partnerships and Business Development at HelloFresh US. "By combining our mealtime expertise with Nature Made’s trusted leadership in wellness, we’re making it easier than ever for customers to enjoy nourishing, homecooked meals that support their gut health and wellbeing."

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Beyond the limited-edition HelloFresh meal kits, Nature Made tapped Justine Doiron to develop an additional collection of delicious, easy-to-make recipes that are designed to support your digestive system. These expertly crafted recipes feature prebiotic fiber, probiotics, cruciferous vegetables such as broccolini and bok choy and are perfect for weeknight dinners, summer gatherings, as well as healthy snacking. They include Summer Tomato Coconut Curry with Edamame and Tofu, Lentil Peperonata with Basil Rice, Seed Crackers & Broccolini Dip, Coconut Butter Dates with Pistachios, and Miso Peach Oatmeal.

"I love creating meals that promote healthier living and, as a recipe developer, making a gut friendly menu felt like a natural extension of my ethos," said New York Times Best-Selling cookbook author Justine Doiron. "I’m thrilled to partner with Nature Made to curate and develop gut-friendly recipes that provide people with simple and convenient ways to support their digestive health – especially during the summer months, a time when people prioritize being present, soaking up the sun, and enjoying quality time with friends and family."

These offerings provide the perfect complement to Nature Made’s lineup of probiotic and prebiotic support products, which include recently launched Nature MadeProbiotic + Prebiotic Fiber Gummies, Nature Made Extra Strength Probiotic 8B CFU Gummies, Nature Made Extra Strength Probiotic 15B CFU Capsules, and Nature MadeProbiotic 1B CFU Capsules. These offerings feature clinically studied probiotics that work with your digestive tract’s natural bacteria and are designed for daily use to support daily digestion, good gut bacteria, and a healthy digestive system.†

Nature Made’s variety of gut-friendly digestive supplements, including clinically studied probiotics, are available now at NatureMade.com/guthealth and in major retailers nationwide. To check availability and learn more about Nature Made, please visit NatureMade.com.

About Nature Made Vitamins

Nature Made® is the leading national vitamin and supplement broadline brand, with over 50 years of delivering high quality products that are backed by science. Ranked as the #1 Pharmacist Recommended vitamin and supplement brand*, Nature Made was first to earn the United States Pharmacopeia's (USP) Verified Dietary Supplement mark for many of its products – independent verification that products meet stringent quality criteria for purity and potency. Visit www.NatureMade.com for the latest news and offerings and follow us on Facebook (@naturemade), Instagram (@naturemadevitamins), and TikTok (@naturemadevitamins).

About Pharmavite LLC

Pharmavite is a pioneer in the health and wellness industry, earning the trust of consumers, healthcare professionals and retailers by developing innovative vitamin and supplement solutions backed by science that adhere to strict manufacturing practices. Through its Nature Made®, Bonafide®, Nature Made® Wellblends, Equelle®, MegaFood®, and Uqora® brands, Pharmavite is dedicated to helping people live healthier, more vital lives. Based in California, Pharmavite is a subsidiary of Otsuka Pharmaceutical Co., Ltd. Visit www.pharmavite.com and follow us on LinkedIn for the latest news and information about Pharmavite and its brands.

About HelloFresh

HelloFresh is the world’s leading meal-kit company, providing customers with fresh, high-quality ingredients to cook delicious meals at home. By delivering pre-portioned ingredients and easy-to-follow recipes directly to customers' doors, HelloFresh helps busy individuals and families enjoy home-cooked meals without the hassle of meal planning and grocery shopping. HelloFresh has been voted the Most Trusted Meal Kit Delivery Service in America since 2021 by Newsweek. For more information, visit www.hellofresh.com or follow HelloFresh on Facebook, X, Instagram, or TikTok.

*Based on a survey of pharmacists who recommend branded vitamins and supplements † These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250624276608/en/

Contacts

Media Contact: Julia Chamberlin, jchamberlin@pharmavite.com

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23.06.25 13:43:00 HelloFresh and No Kid Hungry Launch Hunger Hero Campaign to Combat Summer Hunger
HelloFresh and No Kid Hungry announced today the “Hunger Hero” campaign to raise awareness of rising hunger across the US.In the US, 1 in 5 kids face hunger.HelloFresh kicks off the program with a series of distribution events in New York City, NY; Atlanta, GA; and Phoenix, AZ where families can access free HelloFresh meal kits.

HelloFresh rallies support to raise awareness and fight hunger with new ‘Hunger Heroes’ initiative – including TikTok stars and chefs Tini Younger, Eitan Bernath and more.

NEW YORK, June 23, 2025--(BUSINESS WIRE)--HelloFresh, the world’s leading meal kit provider, and No Kid Hungry, a campaign focused on ending childhood hunger, announced today the "Hunger Hero" campaign to raise awareness of rising hunger across the US. The meal kit brand is tapping celebrated online chefs and dedicated hunger relief advocates, including Tini Younger, Eitan Bernath and Becca and Justin Schwartz, to serve as ambassadors of the campaign and raise awareness of childhood food insecurity during the summer months, inspiring others to join in the cause.

In the US, 1 in 5 kids face hunger. This staggering reality is only heightened during the summer months when kids are out of school and lose access to the dependable nutrition they get at school during the academic year. Impending cuts to SNAP and other critical programs, coupled with a looming crisis for food banks, threaten to make the issue even worse.

Galvanizing Hunger Heroes to Help Fight Food Insecurity

Through a combination of social- and event-led initiatives, the Hunger Hero campaign will provide individuals with a call-to-action to help address childhood hunger in their own communities.

HelloFresh kicks off the program today with a series of distribution events in New York City, NY; Atlanta, GA; and Phoenix, AZ where families can access free HelloFresh meal kits filled with nutritious, family-friendly recipes, along with vital resources on summer EBT, SNAP benefits and information on where to access support through No Kid Hungry. Each event will be joined by a notable "Hunger Hero," an influencer, chef, and or "foodie" who is actively committed to fighting food insecurity in their own communities. Tini Younger, who volunteers in her own backyard at Atlanta Mission, Eitan Bernath, a high-level supporter of the United Nations World Food Programme; and Becca and Justin Schwartz, who actively volunteer with Feed My Starving Children by hosting community volunteer events with their followers, will all serve as Hunger Heroes, providing assistance and awareness about the issue.

Beyond hosting these events, each Hunger Hero will call upon their followers to commit to fighting hunger — whether through donating to No Kid Hungry, volunteering at a local food bank or even simply raising awareness in their own communities. For every like, share, or comment on campaign-related posts, HelloFresh will make a donation to No Kid Hungry in support of their vital work feeding families year-round up to $10,000 from June through August.

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The meal kit brand will also be running a social media campaign spotlighting everyday hunger heroes — including food bank leaders and educators — to spotlight the important work they do every day and inspire the brand’s followers to join in the cause.

"From my time volunteering at Atlanta Mission, I’ve met many families trying their best, but struggling to put meals on the table," said viral chef Tini Younger. "Fighting food insecurity is deeply important to me. Being a part of this campaign is not just about food. It’s about dignity, joy and the chance for kids to be kids."

"Every day, we’re witnessing more families struggling with hunger — and during the summer months, the need becomes even more urgent," said Adam Kalikow, Senior Vice President and Managing Director at HelloFresh US. "That’s why we’re doubling down on our efforts to help close the summer hunger gap. By partnering with some notable ‘hunger heroes’ like Tini, Eitan, Becca and Justin, we’re able to bring more attention to this growing issue while making a tangible impact. We invite everyone to get involved and look forward to spotlighting hunger heroes across the country — those stepping up and making a real difference in their communities."

"We’re incredibly thankful for the continued support from HelloFresh to combat childhood food insecurity," said Allison Shuffield, Managing Director of Corporate Partnerships. "At a time of increased need, the support from corporations like HelloFresh is that much more important to ensure children are not going hungry this summer."

To learn more about how HelloFresh and No Kid Hungry are fighting childhood food insecurity and to join the Hunger Hero movement in the action, please visit hellofresh.com/pages/nokidhungry or @HelloFresh on social media.

ABOUT HELLOFRESH

HelloFresh is the world’s leading meal-kit company, providing customers with fresh, high-quality ingredients to cook delicious meals at home. By delivering pre-portioned ingredients and easy-to-follow recipes directly to customers' doors, HelloFresh helps busy individuals and families enjoy home-cooked meals without the hassle of meal planning and grocery shopping. HelloFresh was voted the Most Trusted Meal Kit Delivery Service in America from 2021 through 2023 by Newsweek. For more information, visit www.hellofresh.com or follow HelloFresh on Facebook, X, Instagram, or TikTok.

ABOUT HELLOFRESH GROUP

The HelloFresh Group is a global food solutions group and the world's leading meal kit provider. The HelloFresh Group consists of eight brands that provide customers with high quality food and recipes for different meal occasions including HelloFresh, Green Chef, EveryPlate, Chefs Plate, Factor, Youfoodz, The Pets Table and Good Chop. The Company was founded in Berlin in November 2011 and operates in the USA, the UK, Germany, the Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland, Canada, New Zealand, Sweden, France, Denmark, Norway, Italy, Ireland and Spain. In Q1 2024 HelloFresh Group delivered over 272 million meals globally. HelloFresh SE went public on the Frankfurt Stock Exchange in November 2017 and is currently traded on the MDAX (Mid-Cap German Stock Market Index). For more information, visit www.hellofreshgroup.com.

ABOUT NO KID HUNGRY

No child should go hungry in America. But millions of kids in the United States live with hunger. No Kid Hungry is working to end childhood hunger by helping launch and improve programs that give all kids the healthy food they need to thrive. This is a problem we know how to solve. No Kid Hungry is a campaign of Share Our Strength, an organization committed to ending hunger and poverty.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250623989439/en/

Contacts

Abigail Dreher
prusa@hellofresh.com

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16.03.24 07:08:11 HelloFresh Full Year 2023 Earnings: EPS Misses Expectations
HelloFresh (ETR:HFG) Full Year 2023 Results

Key Financial Results

Revenue: €7.60b (flat on FY 2022). Net income: €19.4m (down 85% from FY 2022). Profit margin: 0.3% (down from 1.7% in FY 2022). EPS: €0.11 (down from €0.74 in FY 2022). XTRA:HFG Earnings and Revenue Growth March 16th 2024

All figures shown in the chart above are for the trailing 12 month (TTM) period

HelloFresh EPS Misses Expectations

Revenue was in line with analyst estimates. Earnings per share (EPS) missed analyst estimates by 80%.

Looking ahead, revenue is forecast to grow 4.3% p.a. on average during the next 3 years, compared to a 4.9% growth forecast for the Consumer Retailing industry in Europe.

Performance of the market in Germany.

The company's shares are up 9.1% from a week ago.

Risk Analysis

We should say that we've discovered 2 warning signs for HelloFresh (1 can't be ignored!) that you should be aware of before investing here.

Have feedback on this article? Concerned about the content?Get in touch with us directly. Alternatively, email editorial-team (at) simplywallst.com.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
11.12.23 13:15:42 HelloFresh (ETR:HFG) Is Experiencing Growth In Returns On Capital
If you're looking for a multi-bagger, there's a few things to keep an eye out for. Typically, we'll want to notice a trend of growing return on capital employed (ROCE) and alongside that, an expanding base of capital employed. Basically this means that a company has profitable initiatives that it can continue to reinvest in, which is a trait of a compounding machine. So when we looked at HelloFresh (ETR:HFG) and its trend of ROCE, we really liked what we saw.

Understanding Return On Capital Employed (ROCE)

For those that aren't sure what ROCE is, it measures the amount of pre-tax profits a company can generate from the capital employed in its business. The formula for this calculation on HelloFresh is:

Return on Capital Employed = Earnings Before Interest and Tax (EBIT) ÷ (Total Assets - Current Liabilities)

0.086 = €148m ÷ (€2.7b - €945m) (Based on the trailing twelve months to September 2023).

Thus, HelloFresh has an ROCE of 8.6%. On its own, that's a low figure but it's around the 11% average generated by the Consumer Retailing industry.

View our latest analysis for HelloFresh roce

In the above chart we have measured HelloFresh's prior ROCE against its prior performance, but the future is arguably more important. If you'd like, you can check out the forecasts from the analysts covering HelloFresh here for free.

What Does the ROCE Trend For HelloFresh Tell Us?

The fact that HelloFresh is now generating some pre-tax profits from its prior investments is very encouraging. The company was generating losses five years ago, but now it's earning 8.6% which is a sight for sore eyes. In addition to that, HelloFresh is employing 594% more capital than previously which is expected of a company that's trying to break into profitability. This can tell us that the company has plenty of reinvestment opportunities that are able to generate higher returns.

What We Can Learn From HelloFresh's ROCE

In summary, it's great to see that HelloFresh has managed to break into profitability and is continuing to reinvest in its business. Since the stock has returned a staggering 145% to shareholders over the last five years, it looks like investors are recognizing these changes. So given the stock has proven it has promising trends, it's worth researching the company further to see if these trends are likely to persist.

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One more thing, we've spotted 2 warning signs facing HelloFresh that you might find interesting.

If you want to search for solid companies with great earnings, check out this freelist of companies with good balance sheets and impressive returns on equity.

Have feedback on this article? Concerned about the content?Get in touch with us directly. Alternatively, email editorial-team (at) simplywallst.com.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
25.11.23 06:48:55 Investors three-year losses continue as HelloFresh (ETR:HFG) dips a further 7.3% this week, earnings continue to decline
It's not possible to invest over long periods without making some bad investments. But you have a problem if you face massive losses more than once in a while. So consider, for a moment, the misfortune of HelloFresh SE (ETR:HFG) investors who have held the stock for three years as it declined a whopping 71%. That would certainly shake our confidence in the decision to own the stock. And the ride hasn't got any smoother in recent times over the last year, with the price 39% lower in that time. The falls have accelerated recently, with the share price down 44% in the last three months.

With the stock having lost 7.3% in the past week, it's worth taking a look at business performance and seeing if there's any red flags.

Check out our latest analysis for HelloFresh

In his essay The Superinvestors of Graham-and-Doddsville Warren Buffett described how share prices do not always rationally reflect the value of a business. One flawed but reasonable way to assess how sentiment around a company has changed is to compare the earnings per share (EPS) with the share price.

During the three years that the share price fell, HelloFresh's earnings per share (EPS) dropped by 42% each year. In comparison the 34% compound annual share price decline isn't as bad as the EPS drop-off. So the market may not be too worried about the EPS figure, at the moment -- or it may have previously priced some of the drop in. This positive sentiment is also reflected in the generous P/E ratio of 52.74.

The company's earnings per share (over time) is depicted in the image below (click to see the exact numbers). earnings-per-share-growth

Before buying or selling a stock, we always recommend a close examination of historic growth trends, available here.

A Different Perspective

HelloFresh shareholders are down 39% for the year, but the market itself is up 5.2%. However, keep in mind that even the best stocks will sometimes underperform the market over a twelve month period. On the bright side, long term shareholders have made money, with a gain of 10% per year over half a decade. If the fundamental data continues to indicate long term sustainable growth, the current sell-off could be an opportunity worth considering. While it is well worth considering the different impacts that market conditions can have on the share price, there are other factors that are even more important. Consider risks, for instance. Every company has them, and we've spotted 2 warning signs for HelloFresh you should know about.

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Of course HelloFresh may not be the best stock to buy. So you may wish to see this freecollection of growth stocks.

Please note, the market returns quoted in this article reflect the market weighted average returns of stocks that currently trade on German exchanges.

Have feedback on this article? Concerned about the content?Get in touch with us directly. Alternatively, email editorial-team (at) simplywallst.com.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
08.11.23 09:47:37 HelloFresh SE's (ETR:HFG) Stock Has Shown Weakness Lately But Financial Prospects Look Decent: Is The Market Wrong?
HelloFresh (ETR:HFG) has had a rough month with its share price down 19%. However, stock prices are usually driven by a company’s financials over the long term, which in this case look pretty respectable. Particularly, we will be paying attention to HelloFresh's ROE today.

Return on equity or ROE is a key measure used to assess how efficiently a company's management is utilizing the company's capital. In short, ROE shows the profit each dollar generates with respect to its shareholder investments.

Check out our latest analysis for HelloFresh

How To Calculate Return On Equity?

The formula for ROE is:

Return on Equity = Net Profit (from continuing operations) ÷ Shareholders' Equity

So, based on the above formula, the ROE for HelloFresh is:

4.4% = €47m ÷ €1.1b (Based on the trailing twelve months to September 2023).

The 'return' is the income the business earned over the last year. So, this means that for every €1 of its shareholder's investments, the company generates a profit of €0.04.

Why Is ROE Important For Earnings Growth?

Thus far, we have learned that ROE measures how efficiently a company is generating its profits. Based on how much of its profits the company chooses to reinvest or "retain", we are then able to evaluate a company's future ability to generate profits. Generally speaking, other things being equal, firms with a high return on equity and profit retention, have a higher growth rate than firms that don’t share these attributes.

A Side By Side comparison of HelloFresh's Earnings Growth And 4.4% ROE

When you first look at it, HelloFresh's ROE doesn't look that attractive. Next, when compared to the average industry ROE of 12%, the company's ROE leaves us feeling even less enthusiastic. However, we we're pleasantly surprised to see that HelloFresh grew its net income at a significant rate of 26% in the last five years. We reckon that there could be other factors at play here. For example, it is possible that the company's management has made some good strategic decisions, or that the company has a low payout ratio.

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We then compared HelloFresh's net income growth with the industry and we're pleased to see that the company's growth figure is higher when compared with the industry which has a growth rate of 9.5% in the same 5-year period. past-earnings-growth

Earnings growth is a huge factor in stock valuation. It’s important for an investor to know whether the market has priced in the company's expected earnings growth (or decline). This then helps them determine if the stock is placed for a bright or bleak future. Is HelloFresh fairly valued compared to other companies? These 3 valuation measures might help you decide.

Is HelloFresh Using Its Retained Earnings Effectively?

HelloFresh doesn't pay any dividend currently which essentially means that it has been reinvesting all of its profits into the business. This definitely contributes to the high earnings growth number that we discussed above.

Summary

In total, it does look like HelloFresh has some positive aspects to its business. With a high rate of reinvestment, albeit at a low ROE, the company has managed to see a considerable growth in its earnings. With that said, the latest industry analyst forecasts reveal that the company's earnings are expected to accelerate. To know more about the latest analysts predictions for the company, check out this visualization of analyst forecasts for the company.

Have feedback on this article? Concerned about the content?Get in touch with us directly. Alternatively, email editorial-team (at) simplywallst.com.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
06.09.23 04:36:57 Is There An Opportunity With HelloFresh SE's (ETR:HFG) 50% Undervaluation?
Key Insights

HelloFresh's estimated fair value is €61.60 based on 2 Stage Free Cash Flow to Equity HelloFresh's €30.89 share price signals that it might be 50% undervalued Analyst price target for HFG is €32.11 which is 48% below our fair value estimate

How far off is HelloFresh SE (ETR:HFG) from its intrinsic value? Using the most recent financial data, we'll take a look at whether the stock is fairly priced by taking the forecast future cash flows of the company and discounting them back to today's value. The Discounted Cash Flow (DCF) model is the tool we will apply to do this. There's really not all that much to it, even though it might appear quite complex.

Remember though, that there are many ways to estimate a company's value, and a DCF is just one method. For those who are keen learners of equity analysis, the Simply Wall St analysis model here may be something of interest to you.

See our latest analysis for HelloFresh

Crunching The Numbers

We're using the 2-stage growth model, which simply means we take in account two stages of company's growth. In the initial period the company may have a higher growth rate and the second stage is usually assumed to have a stable growth rate. In the first stage we need to estimate the cash flows to the business over the next ten years. Where possible we use analyst estimates, but when these aren't available we extrapolate the previous free cash flow (FCF) from the last estimate or reported value. We assume companies with shrinking free cash flow will slow their rate of shrinkage, and that companies with growing free cash flow will see their growth rate slow, over this period. We do this to reflect that growth tends to slow more in the early years than it does in later years.

Generally we assume that a dollar today is more valuable than a dollar in the future, so we need to discount the sum of these future cash flows to arrive at a present value estimate:

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10-year free cash flow (FCF) forecast

2024 2025 2026 2027 2028 2029 2030 2031 2032 2033 Levered FCF (€, Millions) €262.5m €393.9m €365.0m €392.0m €410.4m €424.4m €434.9m €442.9m €449.1m €454.0m Growth Rate Estimate Source Analyst x7 Analyst x7 Analyst x2 Analyst x2 Est @ 4.70% Est @ 3.40% Est @ 2.48% Est @ 1.84% Est @ 1.39% Est @ 1.08% Present Value (€, Millions) Discounted @ 4.4% €252 €362 €321 €331 €332 €329 €323 €315 €306 €297

("Est" = FCF growth rate estimated by Simply Wall St)
Present Value of 10-year Cash Flow (PVCF) = €3.2b

We now need to calculate the Terminal Value, which accounts for all the future cash flows after this ten year period. The Gordon Growth formula is used to calculate Terminal Value at a future annual growth rate equal to the 5-year average of the 10-year government bond yield of 0.4%. We discount the terminal cash flows to today's value at a cost of equity of 4.4%.

Terminal Value (TV)= FCF2033 × (1 + g) ÷ (r – g) = €454m× (1 + 0.4%) ÷ (4.4%– 0.4%) = €11b

Present Value of Terminal Value (PVTV)= TV / (1 + r)10= €11b÷ ( 1 + 4.4%)10= €7.4b

The total value, or equity value, is then the sum of the present value of the future cash flows, which in this case is €11b. The last step is to then divide the equity value by the number of shares outstanding. Relative to the current share price of €30.9, the company appears quite undervalued at a 50% discount to where the stock price trades currently. The assumptions in any calculation have a big impact on the valuation, so it is better to view this as a rough estimate, not precise down to the last cent. dcf

Important Assumptions

The calculation above is very dependent on two assumptions. The first is the discount rate and the other is the cash flows. Part of investing is coming up with your own evaluation of a company's future performance, so try the calculation yourself and check your own assumptions. The DCF also does not consider the possible cyclicality of an industry, or a company's future capital requirements, so it does not give a full picture of a company's potential performance. Given that we are looking at HelloFresh as potential shareholders, the cost of equity is used as the discount rate, rather than the cost of capital (or weighted average cost of capital, WACC) which accounts for debt. In this calculation we've used 4.4%, which is based on a levered beta of 0.800. Beta is a measure of a stock's volatility, compared to the market as a whole. We get our beta from the industry average beta of globally comparable companies, with an imposed limit between 0.8 and 2.0, which is a reasonable range for a stable business.

SWOT Analysis for HelloFresh

Strength

Debt is not viewed as a risk.

Weakness

Earnings declined over the past year.

Opportunity

Annual earnings are forecast to grow faster than the German market.

Good value based on P/E ratio and estimated fair value.

Threat

Revenue is forecast to grow slower than 20% per year.

Moving On:

Valuation is only one side of the coin in terms of building your investment thesis, and it ideally won't be the sole piece of analysis you scrutinize for a company. It's not possible to obtain a foolproof valuation with a DCF model. Preferably you'd apply different cases and assumptions and see how they would impact the company's valuation. For instance, if the terminal value growth rate is adjusted slightly, it can dramatically alter the overall result. Why is the intrinsic value higher than the current share price? For HelloFresh, we've compiled three pertinent items you should further research:

Risks: To that end, you should learn about the 3 warning signs we've spotted with HelloFresh (including 1 which can't be ignored) . Future Earnings: How does HFG's growth rate compare to its peers and the wider market? Dig deeper into the analyst consensus number for the upcoming years by interacting with our free analyst growth expectation chart. Other Solid Businesses: Low debt, high returns on equity and good past performance are fundamental to a strong business. Why not explore our interactive list of stocks with solid business fundamentals to see if there are other companies you may not have considered!

PS. Simply Wall St updates its DCF calculation for every German stock every day, so if you want to find the intrinsic value of any other stock just search here.

Have feedback on this article? Concerned about the content?Get in touch with us directly. Alternatively, email editorial-team (at) simplywallst.com.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
18.08.23 15:30:00 Is the Meal Kit Over? These Heat-and-Eat Options Certainly Make Things Easier
To boost subscriptions, meal-kit companies like HelloFresh and Sunbasket have added pre-prepared options. But the most appealing offerings now come from meal-delivery upstarts.

Continue reading
02.07.23 06:25:33 The Return Trends At HelloFresh (ETR:HFG) Look Promising
There are a few key trends to look for if we want to identify the next multi-bagger. Ideally, a business will show two trends; firstly a growing return on capital employed (ROCE) and secondly, an increasing amount of capital employed. Basically this means that a company has profitable initiatives that it can continue to reinvest in, which is a trait of a compounding machine. So when we looked at HelloFresh (ETR:HFG) and its trend of ROCE, we really liked what we saw.

Return On Capital Employed (ROCE): What Is It?

If you haven't worked with ROCE before, it measures the 'return' (pre-tax profit) a company generates from capital employed in its business. The formula for this calculation on HelloFresh is:

Return on Capital Employed = Earnings Before Interest and Tax (EBIT) ÷ (Total Assets - Current Liabilities)

0.098 = €152m ÷ (€2.5b - €927m) (Based on the trailing twelve months to March 2023).

So, HelloFresh has an ROCE of 9.8%. In absolute terms, that's a low return but it's around the Consumer Retailing industry average of 11%.

Check out our latest analysis for HelloFresh roce

Above you can see how the current ROCE for HelloFresh compares to its prior returns on capital, but there's only so much you can tell from the past. If you'd like, you can check out the forecasts from the analysts covering HelloFresh here for free.

What The Trend Of ROCE Can Tell Us

The fact that HelloFresh is now generating some pre-tax profits from its prior investments is very encouraging. The company was generating losses five years ago, but now it's earning 9.8% which is a sight for sore eyes. Not only that, but the company is utilizing 386% more capital than before, but that's to be expected from a company trying to break into profitability. This can tell us that the company has plenty of reinvestment opportunities that are able to generate higher returns.

The Bottom Line On HelloFresh's ROCE

In summary, it's great to see that HelloFresh has managed to break into profitability and is continuing to reinvest in its business. And with a respectable 63% awarded to those who held the stock over the last five years, you could argue that these developments are starting to get the attention they deserve. So given the stock has proven it has promising trends, it's worth researching the company further to see if these trends are likely to persist.

On a final note, we found 3 warning signs for HelloFresh (1 doesn't sit too well with us) you should be aware of.

While HelloFresh may not currently earn the highest returns, we've compiled a list of companies that currently earn more than 25% return on equity. Check out this freelist here.

Have feedback on this article? Concerned about the content?Get in touch with us directly. Alternatively, email editorial-team (at) simplywallst.com.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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