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27.06.25 15:02:36 Porsche considers selling MHP, possible valuation of over 1 billion euros, Handelsblatt reports
BERLIN (Reuters) -Porsche is looking to sell its consulting and IT services business MHP, which could possibly be valued at over 1 billion euros ($1.17 billion), the German business daily Handelsblatt reported on Friday, citing two people familiar with the matter.

Porsche was not immediately available for comment.

Handelsblatt cited the German carmaker as saying it was "continuously reviewing potential optimisations for its investments."

($1 = 0.8540 euros)

(Reporting by Isabel Demetz and Rachel More, Editing by Miranda Murray)

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27.06.25 15:02:36 Porsche considers sale of IT unit MHP, source says
BERLIN (Reuters) -German luxury sports car maker Porsche is weighing a sale of its consulting and IT services business MHP, a person familiar with the matter said.

The process is at an early stage, the source said.

Porsche said it was regularly evaluating potential optimisations for its investments, declining to comment further.

Shares in the carmaker closed 7.6% higher at the top of Frankfurt's blue-chip index following the news, which was first reported by Handelsblatt.

MHP could be valued at more than 1 billion euros ($1.2 billion), the paper had reported earlier on Friday, citing two people familiar with the matter.

It said no sales mandate had been awarded yet, but that investment bank Lazard was a potential candidate.

Lazard declined to comment.

($1 = 0.8540 euros)

(Reporting by Christina Amann, Isabel Demetz and Rachel More, Editing by Miranda Murray, Christoph Steitz and Louise Heavens)
27.06.25 14:13:00 Three powertrains, three benchmark times: Panamera Turbo S E-Hybrid and Cayenne Turbo GT Set Lap Records at Road Atlanta
These records complement the benchmark time set by the Taycan Turbo GT earlier this month

Three powertrains, three benchmark times: Panamera Turbo S E-Hybrid and Cayenne Turbo GT Set Lap Records at Road AtlantaRecords complement the benchmark time set by the Taycan Turbo GT earlier this month

Atlanta., June 27, 2025 (GLOBE NEWSWIRE) -- Fifteen years ago, Porsche entered an experimental 911 GT3 R Hybrid, a modified 911 GT3 R equipped with a flywheel-based hybrid system and two electric motors, one for each front wheel, into the 24-hour endurance race at the Nürburgring – the first time for a hybrid Porsche to compete in the race. In the fall of 2010, the car participated in the 13th annual running of the Petit Le Mans at Road Atlanta. Though it was not in contention to win the race (because it was in its own GTH experimental class), it thoroughly expanded the definition of what performance could look like and brought valuable development insights from the racetrack that were then transferred to road-going models such as the 918 Spyder.

Today, Porsche offers a greater breadth of powertrain choices than ever before, featuring pure combustion engines, plug-in-hybrids and fully electric vehicles – part of a commitment to customer choice. Having already set the production EV lap record in the Taycan Turbo GT at Road Atlanta, Porsche pro-driver and brand ambassador, Patrick Long set out in the Cayenne Turbo GT and Panamera Turbo S E-Hybrid to prove that no matter the powertrain, Porsche-typical performance is alive and well in every model.

The Cayenne Turbo GT
While the Cayenne is known for its practicality and everyday usability, drivers of Cayenne models have fallen in love with its dynamics and how it makes drivers feel behind the wheel. On the top-step of that model line is the Cayenne Turbo GT, a high-performance SUV that shares the same ample rear seat room and cargo space as all other Cayenne Coupe variants, but adds a potent twin-turbo V8 that produces 650 hp. With updates to the suspension that includes unique hub-carriers that optimize the kinematics and an additional center differential cooler to make sure all-wheel-drive performance stays consistent during high-performance driving. Under Long’s careful guidance, the Cayenne Turbo GT was able to set a benchmark SUV lap time at Road Atlanta of 1:34.38.

“The Cayenne is so interesting because its full of contradictions about what a sports car can be,” said Long. “You have to remember that it’s a full-size SUV with a center of gravity and ride height to match, but it’s way more agile than you think, and the V8 sound, suspension calibration and sticky tires make the car so maneuverable and responsive.”

Story Continues

The Panamera Turbo S E-Hybrid
The previous sedan lap record of 1:31.51 at Road Atlanta came from the 2021 Panamera Turbo S. Combining a soulful 621 hp twin-turbo V8 with carbon ceramic brakes and track-focused Michelin Pilot Sport Cup 2 performance tires, the top-model Panamera typified the no-compromise sports car approach of Porsche.

With the new generation Panamera, the breadth of capability was expanded even further. For the Panamera Turbo S E-Hybrid variant, that meant the inclusion of Active Ride, an active hydraulic suspension system that ensures the tire contact patch and body are optimally positioned throughout the lap, and a powerful hybrid system generating up to 771 hp in combination with the twin-turbo V8. With Long’s expert direction, the new Panamera Turbo S E-Hybrid bested the lap set by the previous generation car with a time of 1:30.98 minutes.

Said Long after his stint, “The new generation Panamera is so much more seamless in the regen and boost transition, it makes it very easy to get right up to the edge.” He continues, “When you think about how much braking is part of high-performance driving, the fact you can make energy for acceleration while improving stopping power is such a positive attribute, and one that you can use both on and off the track.”

The Panamera Turbo S E-Hybrid is the most recent in a long line of Porsche hybrid models that Long has driven, with the 911 GT3 R Hybrid being the first. Says Long, “I feel fortunate to have worked with Motorsports during the GT3 R Hybrid program. We learned about how to optimally use the electric power not only for more acceleration and braking, but it was the forefront to torque vectoring. That combination of functions and capabilities was a huge unfair advantage on the track, and I love seeing it now on the street.”

Background
The Cayenne Turbo GT and Panamera Turbo S E-Hybrid lap records join the Taycan Turbo GT lap record, which was set on May 28, 2025, with continuously changing weather conditions. At the time of the record run, the conditions were in the mid 70’s, with moderate cloud cover, and winds 3-5 mph from the North. Persistent rain in the morning meant track conditions would not be ideal, but thanks to a break in the clouds and a consistent breeze from the North, the track ended up patchy damp in some spots, but mostly dry during the runs.

The Algarve Blue Metallic Cayenne Turbo GT was a stock production car equipped with Pirelli P Zero Corsa PZC4 NC0 tires that come as standard and set with a starting pressure of 39 psi front, 38 psi rear. It features the GT Interior Package with Deep Sea Blue deviated stitching.

The Oak Green Metallic Neo Panamera Turbo S E-Hybrid was also a stock production car equipped with Michelin Pilot Sport Cup 2 ND1 tires developed and homologated specifically for the car set with a starting pressure of 37 psi front/rear. It features Club Leather interior in Espresso, Sport Exhaust with tailpipes in Dark Bronze, as well as numerous comfort options, such as eight-way power rear seats with power sunblind’s for the rear compartment and side windows, ventilated seats front and rear, and Premium Package.

Attachment

Three powertrains, three benchmark times: Panamera Turbo S E-Hybrid and Cayenne Turbo GT Set Lap Records at Road Atlanta

CONTACT: Calvin Kim Porsche Cars North America, Inc. +1.404.769.7385 Calvin.Kim@porsche.us Frank Wiesmann Porsche Cars North America, Inc. +1.404.539.5031 Frank.Wiesmann@porsche.us

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25.06.25 11:01:11 WSG and Genome Design partner on bespoke warranty for modified Porsches
Warranty Solutions Group (WSG) has partnered with Genome Design Ltd, an independent Porsche and supercar tuning specialist, to introduce a new warranty programme tailored specifically for modified Porsches.

According to a press release, the initiative is aimed at providing tailored cover for high-performance, customised vehicles, addressing a long-standing gap in the warranty market.

According to WSG, the programme has been designed to accommodate the nuances of aftermarket enhancements, such as ECU and TCU remapping, without compromising warranty support.

Genome Design, based in West Yorkshire, is known for precision-led Porsche modifications that combine bespoke software calibration with high-quality hardware. The firm’s director, Nick Cook, said the partnership helps "legitimise" vehicle customisation, which he described as “a lifestyle choice” driven by “identity, innovation, and community.”

The move comes as the UK’s aftermarket sector continues to grow, fuelled by a rise in vehicle personalisation and new technologies. According to industry estimates, the UK automotive aftermarket is projected to exceed USD 19 billion by 2030.

WSG’s Group Director, Steph Newbery, said the collaboration reflects a shift in how modified vehicles are perceived within the industry. “For too long, modified vehicles have been excluded from warranty policies,” she said. “Our goal is to support the evolution of the aftermarket and help ensure modified cars remain roadworthy, insurable, and warranty-compliant.”

Newbery noted that the growing popularity of EVs, online customisation communities, and sustainable components is reshaping expectations around personalisation and reliability. “The lines between OEM standards and aftermarket innovation are blurring,” she added.

Genome’s performance builds, often inspired by motorsport and engineered for reliability, have gained attention from a younger generation of drivers seeking both performance and individuality. Cook highlighted the influence of platforms like TikTok and YouTube in bringing modified cars into the cultural mainstream.

As the global modification market trends toward an estimated USD 70 billion valuation by 2029, partnerships between warranty providers and specialist tuners are expected to play a growing role in supporting innovation while ensuring consumer confidence.

"WSG and Genome Design partner on bespoke warranty for modified Porsches" was originally created and published by Motor Finance Online, a GlobalData owned brand.

The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.

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24.06.25 15:50:00 Life Spine Files Lawsuit Against Former CEO Michael Butler for Breaches of Fiduciary Duties and Contracts, Trade Secret Misappropriation, and Tortious
HUNTLEY, Ill., June 24, 2025--(BUSINESS WIRE)--Life Spine, Inc., a leading medical device company specializing in spinal surgery innovations, announced today that it has filed a lawsuit in the Circuit Court of Cook County, Illinois, against its former Chief Executive Officer, Michael Butler.

In the lawsuit, Life Spine alleges that Mr. Butler wrongfully diverted hundreds of thousands of dollars from the company through a sham importer entity he controlled and funded with Life Spine resources, directed the company to pay his personal expenses in amounts very likely exceeding $1 million—including vacations, jewelry, custom golf clubs and a Porsche for his spouse—and retained possession of highly sensitive intellectual property after his termination. The complaint further alleges that Butler has interfered with Life Spine’s critical overseas manufacturing relationships and attempted to sabotage strategic business transactions by sharing non-public information.

"Life Spine takes seriously its duty to protect its employees, partners, and customers from any misconduct that threatens our operations," said a company spokesperson.

The lawsuit is pending in the Chancery Division of the Cook County Circuit Court in Case No. 2025 CH 06287. Life Spine is represented by Michael T. Layden, David Jorgensen, and Jon Spanbauer of Croke Fairchild Duarte & Beres LLC.

About Life Spine

Founded in 2004 and headquartered in Huntley, Illinois, Life Spine is dedicated to developing innovative, high-quality medical devices that improve the lives of patients suffering from spinal disorders. The company’s comprehensive portfolio includes advanced spinal implants, instruments, and procedural solutions for minimally invasive surgery.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250624469953/en/

Contacts

Media Contact:
Michael Layden
Croke Fairchild Duarte & Beres LLC
(312) 641-0881
mlayden@crokefairchild.com

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19.06.25 14:35:00 HELLA Heads To Pikes Peak With Robb Holland, a Porsche 911 GT3 RS, Cayman GT4 RS, Race Sponsorship & Special Awards
PEACHTREE CITY, GA / ACCESS Newswire / June 19, 2025 / HELLA GmbH & Co. KGaA ("FORVIA HELLA"):

HELLA sponsors 2025 Time Attack 1 Division Award at the 2025 Pikes Peak International Hill Climb HELLA to provide the HELLA Hype & HELLA Heritage Awards plus cash reward Pikes Peak veteran Robb Holland will drive a HELLA-sponsored 2022 Porsche 911 Porsche GT3 RS Cup car Veteran Clint Vahsholtz will drive a HELLA-sponsored 2023 Porsche 718 Cayman GT4 RS ClubsportRobb Holland will tackle the 2025 Pikes Peak International Hill Climb in this HELLA-sponsored 2022 Porsche 911 Porsche GT3 RS Cup car. Clint Vahsholtz will also drive a HELLA-sponsored 2023 Porsche 718 Cayman GT4 RS Clubsport

Robb Holland will tackle the 2025 Pikes Peak International Hill Climb in this HELLA-sponsored 2022 Porsche 911 Porsche GT3 RS Cup car.
Clint Vahsholtz will also drive a HELLA-sponsored 2023 Porsche 718 Cayman GT4 RS Clubsport

HELLA GmbH & Co. KGaA ("FORVIA HELLA") is continuing its program to further increase its brand awareness in certain categories including brake systems. Building on its Original Equipment competency and rich history with high-performance vehicles, HELLA has turned its full attention to the 2025 Pikes Peak International Hill Climb (PPIHC).

Not only will HELLA sponsor the 2025 PPIHC Time Attack 1 Division but will also hand out the 2025 HELLA Hype Award and the HELLA Heritage Award, both of which are designed to celebrate and recognize the teams and drivers that go the extra mile.

Hoping for victory in The Race to the Clouds and getting his hands on the HELLA Time Attack 1 trophy will be HELLA-sponsored Robb Holland in his Rotek Racing-prepared 2022 992 Porsche 911 GT3 RS Cup car. Sporting a special HELLA livery to commemorate the partnership, the 911 has received minimal upgrades for the climb to the 14,115ft summit except for JRZ active dampers to cope with the bumpy conditions on the public street course. The team has also equipped the GT3 RS with a Starlink datalink to livestream his attempt in the 103rd running of the PPIHC on June 22. As such, Holland should be the first driver to transmit his attempt live for fans to watch.

With a racing career dating back to 2011, Robb cut his teeth in touring car racing but turned his attention to Pikes Peak in 2016, setting a front-wheel drive record at his first attempt. Holland will be hoping his extensive experience and additional time spent on a racing simulator in preparation for the race will pay dividends this year as he aims to claim the HELLA Time Attack 1 class winner's trophy.

The second Rotek-prepared car is the HELLA-sponsored 2023 Porsche 718 Cayman GT4 RS Clubsport, which will be driven by veteran Clint Vahsholtz. The car won both the 2025 Pirelli GT America and GT4 America road racing championships, so brings an impressive pedigree. With its HELLA livery, Vahsholtz will be hoping to claim the Pikes Peak GT4 Trophy by Yokohama.

Story Continues

Vahsholtz got his competitive start in Stock Cars and has been competing at Pikes Peak since 1992. Initially he rode motorcycles but switched to cars in 1996. With 24 class wins, predominantly in Super Stock and Open Wheel, Vahsholtz is one of the most successful racers on the Hill Climb and will be looking to add another trophy to the cabinet this year.

"The entire team at HELLA is excited to partner with the legendary Pikes Peak International Hill Climb," said Robert Tinson, Vice President at HELLA. "As HELLA celebrates more than 125 years of engineering excellence, we're happy to share the same spirit of innovation, performance, and endurance exemplified by the 103rd running of The Race to the Clouds. In common with the organizers, drivers and teams, our company has pushed the limits of what's possible from lighting and electronics to braking and beyond."

HELLA Sponsorship & Awards

As a continuation of the brand's awareness campaign, HELLA is the title sponsor the 2025 PPIHC Time Attack 1 Division Award. Trophies will be provided to the podium finishers in a class that includes close-bodied modified and specialized production-based two- and four-wheel drive vehicles. Eligibility is restricted to original configuration for air/fuel delivery, number of cylinders, and number of drive wheels, among the requirements. As such, the class will see a variety of machines but is dominated by Porsche models ranging from Robb's GT3 RS Cup to the GT3 RS, GT2 RS Clubsport and 911 Turbo S. There will also be a Subaru Impreza WRX STI, BMW M2 CS Racing, Mitsubishi Lancer Evo and more.

For its special honors, the HELLA Hype Award will allow Pikes Peak fans to nominate their favorite driver, with final online voting happening at Fan Fest on Friday June 20. The driver with the most public votes will receive the special award from HELLA Vice President, Rob Tinson as well as a $2000 reward.

The HELLA Heritage Award plus $2000 cash reward will also be presented by Tinson to the driver on the 2025 PPIHC with the most finishes during their competitive career in the historic race. All trophies and awards will be handed out during the PPIHC trophy ceremony.

EDITOR'S NOTE

Additional images of Robb Holland's HELLA-sponsored 2022 Porsche 911 Porsche GT3 RS Cup car are available here: dropbox.com/scl/fo/lt3niu64c2dlo5331x6sp/AIpWqlaPUULftTjoT6k4k5U?rlkey=vpnwxx5y5tiy94hwfrd3hg6q2&dl=0

ABOUT FORVIA HELLA

FORVIA HELLA is a listed international automotive supplier. As a company of the FORVIA Group, FORVIA HELLA stands for high-performance lighting technology and vehicle electronics and, with the Lifecycle Solutions Business Group, also covers a broad service and product portfolio for the spare parts and workshop business as well as for manufacturers of special vehicles. With currently around 36,500 employees at over 125 locations, the company is active worldwide and generated adjusted sales of 8.1 billion euros in the 2024 financial year. www.hella.de

ABOUT FORVIA

FORVIA, the seventh largest supplier of automotive technology in the world, combines the complementary technological and industrial strengths of Faurecia and HELLA. With around 260 industrial sites and 78 R&D centers, over 150,000 employees, including more than 15,000 R&D engineers, in over 40 countries, FORVIA offers a unique and comprehensive approach to the automotive challenges of today and tomorrow. FORVIA consists of six business groups and a strong portfolio of over 13,000 patents. FORVIA strives to become the preferred innovation and integration partner for automotive manufacturers worldwide. FORVIA sees itself as a pioneer of change that anticipates the transformation of mobility and makes it a reality. www.forvia.com

Contact Details:

HELLA Automotive Sales, Inc
Robert L. Tinson
+1 470-488-6172
robert.tinson@forvia.com

HELLA GmbH & Co. KGaA
Daniel MORFELD
+49 2941 387566
daniel.morfeld@forvia.com

The ID Agency
Greg Emmerson
greg@theidagency.com

Company Website:

http://www.hella.com/

SOURCE: HELLA

View the original press release on ACCESS Newswire

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18.06.25 14:00:00 Tedson Motors Expands to Canada in Strategic Partnership with Policaro Group
Bringing European Engineering Artistry to Canadian Roads

TORONTO, June 18, 2025 /CNW/ - Tedson Motors, the acclaimed European design house known for its bespoke reinterpretations of iconic Porsche and Lamborghini architecture, is proud to announce its official entry into the Canadian market through a strategic partnership with the Policaro Group, one of Canada's most respected luxury automotive dealer groups.

This expansion marks Tedson's Canadian debut, uniting Croatian precision and artisanal engineering with the exceptional standards of service, performance, and experience that define the Policaro Group.

"Tedson Motors represents a new frontier in design-led performance," said Francesco Policaro, CEO of Policaro Group. "Their work is a masterclass craftsmanship — blending heritage, innovation, and emotion. We're honoured to bring the Tedson Motors brand to Canada and pair it with our luxury automotive and super sports car experience."

Born from a passion for classic automotive form and advanced engineering, Tedson Motors vehicles are hand-built in limited numbers, each one a tailored expression of its owner's vision — a perfect complement to Policaro Group's mission to redefine the automotive luxury experience.

The partnership will launch through a curated experience model, offering Canadian enthusiasts access to Tedson Motors through personalized viewings, private events, and concierge service — all underpinned by Policaro Group's award-winning retail infrastructure and commitment to excellence.

"We are thrilled to collaborate with a partner that understands not just the luxury market, but the spirit behind every vehicle we create," said Goran Turkić, Founder of Tedson Motors. "Canada is a market of refined taste and passion for performance — this partnership with Policaro Group is our tribute to that."

Our dedicated Tedson Motors showroom opens in September, 2025. To learn more visit tedsonmotors.ca.

About Policaro Group
Policaro Group is a leading luxury automotive retailer representing some of the world's most prestigious brands – Acura, BMW, Jaguar, Land Rover, Lexus, Porsche and Volvo. Policaro Group also includes Policaro Motorsport, Policaro Leasing, Motion Endeavours and Policaro Foundation. With a legacy of excellence, innovation, and community engagement, Policaro Group has redefined the dealership experience across Ontario. Learn more about Policaro Group at: Policaro.ca

About Tedson Motors
Tedson Motors is a European design and engineering firm rooted in Croatia. Known for blending traditional coachbuilding with modern performance, Tedson creates uniquely tailored, high-performance vehicles that celebrate the essence of driving.

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SOURCE Policaro GroupCision

View original content: http://www.newswire.ca/en/releases/archive/June2025/18/c3012.html

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10.04.25 14:05:49 Porsche Rushed Cars to America to Beat Tariffs
There are probably lots of Porsches at your local dealership already—and it may be getting even more. President Trump announced a 25% tariff on all imported autos on March 27, following weeks of speculation. With no U.S. factory, Porsche is one of the import brands with the fewest options for dealing with the new tariff.

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12.03.25 19:04:20 Porsche stock slides on profit forecast; company may 'pass' tariff costs on to customers
Porsche stock (POAHY) is sliding after the company cut a key profit target — and revealed it may pass down tariff costs to its well-to-do customers.

Porsche said it expects a global operating return on sales (or ROS, a measure of profit margin) in a range of 10% to 12% in 2025, down from 14.1% in 2024 — and sharply down from 18% ROS in 2023. Issues with China, rising costs, and a product revamp would continue to weigh on results.

The German luxury automaker said it is targeting a medium-term (two- to five-year timespan) ROS of 15%-17%, a drop compared to the 17%-19% it had previously forecast. The company still aims for a long-term (more than five years) ROS of “more than 20%,” CFO Jochen Breckner said in a statement. Porsche stock was down 3% on Wednesday.

Why the margin woes? Porsche cited a deteriorating situation in China, where new competition and deep price cuts have hurt revenue in the region. Escalating trade wars — namely President Trump's threat of tariffs on European imports — are also weighing on the company's financials.

Regarding tariffs, Breckner said the company's well-off customers may bear the brunt.

"When the subject [of tariffs] becomes concrete, we will assess which price options there are to pass on to consumers," Breckner said in a news conference following the release of results, per Reuters. "We have a very, very strong brand, a great customer base, a loyal customer base, and great product. So in the first place, we would look into additional pricing" to preserve margins.

Read more: What Trump's tariffs mean for the economy and your wallet

Aside from tariff escalation, which the company is not modeling yet in its profit forecast, the company is in the midst of a cost-cutting initiative as it responds to a difficult environment in China and rising costs for materials and parts.

The company said it would slash 1,900 jobs by 2029 and that another 2,000 jobs would be eliminated through the expiration of contracts in the same time period.Will shoppers pay for the Trump tariffs? A Porsche 911 Turbo Cabriolet is displayed at the Porsche dealership showroom in Mayfair Piccadilly on Feb. 17, 2025, in London, United Kingdom. (John Keeble/Getty Images)·John Keeble via Getty Images

Another problem: Porsche bet heavily on EVs and has seen that business tail off recently. Porsche CEO Oliver Blume said a “refreshed” product offering was coming, with the company relying on a mix of drivetrains like gas engines and plug-in hybrids, as well as battery EVs.

“In view of the changed circumstances, we have adjusted our product strategy in all segments,” Blume said in a statement.

For example, in addition to the updated 911 sports car launched for the 2025 model year, Porsche will debut an all-new Cayenne SUV — with multiple drivetrains — later this year.

Story Continues

The product adjustment comes as Porsche posted sales of 40.08 billion euros ($43.66 billion) in revenue in 2024, down 1.1%, with operating profit dipping to 5.64 billion euros ($6.14 billion), down a whopping 22.6% compared to a year ago.

CFRA’s Garrett Nelson, meanwhile, reiterated his Sell rating on the stock.

"Global uncertainties are expected to persist with the new U.S. administration’s tariff policies, which could further adversely impact management’s guidance, in which 28% of 2024 vehicle deliveries come from North America,” Nelson wrote in a note to clients.

Nelson added, “Amid challenging market conditions, we do not discount further cuts to guidance over the rest of the year."

Pras Subramanian is a reporter for Yahoo Finance. You can follow him on X and on Instagram.

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12.03.25 11:40:45 Transatlantic Tariffs Would Push up Porsche Prices
Prices for Porsche sportscars could be headed up. If President Trump follows through on threats to introduce tariffs on European products in the U.S., Porsche will pass on the extra cost to American consumers, the German company told reporters on Wednesday in a call about its annual results. “We will look at our pricing policy,” said Chief Financial Officer Jochen Breckner, who acknowledged that higher prices would hit sales in the company's largest market.

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