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Brown-Forman Corporation (NYSE:BF-B) ist ein globaler Marktführer in der Spirituosenindustrie. Der Analyst Filippo Falorni von Citi hat das Zielpreis des Unternehmens von $31 auf $26 gesenkt, während er eine 'Neutral' Bewertung beibehält. Die Senkung des Zielpreises spiegelt einen Rückgang von 1% gegenüber dem aktuellen Aktienkurs wider und kommt vor dem Q4-Bericht des Unternehmens am 4. Juni. Der Analyst erwartet, dass Investoren sich auf die 'challenging' Grundlagen von Brown Forman konzentrieren werden, nachdem die jüngsten Übernahme-Meldungen von Sazerac 'abgeklungen sind'.

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Die Brown-Forman Corporation BF.B wird am 4. Juni ihre vierteljährlichen Ergebnisse für das Jahr 2026 veröffentlichen. Die Umsatzerwartungen für den Quartal liegen bei 877 Millionen US-Dollar, was einer Abnahme von 1,9% gegenüber dem Vorjahresquartal entspricht. Die Earnings-ESP-Bewertung liegt bei +4,55%, die Zacks-Rangliste bei #4 (Verkauf).

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Brown-Forman, der Hersteller von Jack Daniel's, soll ein 15-Milliarden-Dollar-Angebot von Sazerac abgelehnt haben. Der $32 pro Aktie in bar gezahlte Vorschlag wurde durch Brown-Forman bereits in dieser Woche zurückgewiesen, wie die Wall Street Journal am Dienstag berichtete. Die Mehrheit der Stimmrechtsaktien von Brown-Forman, ein börsennotiertes Unternehmen, wird vom Brown-Familienvermögen kontrolliert, während Sazerac ein privat geführtes Familienunternehmen ist.

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Brown-Forman (NYSE:BF), der Hersteller von Jack Daniel’s, hat laut Berichten einen 15-Milliarden-Dollar-Akquisitionsangebot von seinem Konkurrenten Sazerac abgelehnt. Der $32 pro Aktie in bar gezahlte Vorschlag wurde Brown-Forman bereits diese Woche zurückgewiesen, wie der Wall Street Journal am Dienstag berichtete. Die Mehrheit des Stimmrechts an Brown-Forman, ein öffentliches Unternehmen, wird von der Familie Brown kontrolliert, während Sazerac eine privat geführte Familienunternehmen ist.

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Brown-Forman hat Verhandlungen über eine Fusion mit Pernod Ricard beendet, was ein Bekenntnis zu unabhängiger Wachstumsstrategie ist. Die Firma überarbeitet ihr U.S.-Distributionsnetzwerk und ernennt neue Distributorgesellschaften in 11 Märkten. Diese Schritte deuten auf eine erneuerte Herangehensweise an die Verwaltung ihrer Marken und den Zugang zu Verbrauchern in wichtigen U.S.-Regionen hin.

Für Investoren, die sich für NYSE:BF.B interessieren, ist das Nachrichten nach einem schwierigen Abschnitt für den Aktienkurs angekommen. Brown-Forman schloss bei $25,55, mit Rückgängen von 9,7% über die letzten Woche, 3,6% über den letzten Monat und 23,5% über das letzte Jahr. Über 3 und 5 Jahre betragen die Rückgänge 57,7% und 63,1%, was zeigt, wie stark sich der Sentiment gewandelt hat.

Die Entscheidung, unabhängig zu bleiben und die U.S.-Distribution neu zu gestalten, deutet darauf hin, dass das Management auf Kontrolle über Ausführung und Markenpräsenz fokussiert ist. Wenn diese Änderungen umgesetzt werden, sind für Investoren wichtige Fragen, wie effektiv Brown-Forman diese neue Konfiguration in stabileres Wachstum übersetzen kann und ob der aktuelle Aktienkurs bereits die jüngsten Druck auf Renditen widerspiegelt.

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Brown-Forman, the maker of Jack Daniels, and Pernod Ricard fail to reach mutually agreeable merger terms.

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PARIS, April 28, 2026--(BUSINESS WIRE)--Regulatory News:

Pernod Ricard (Paris: RI)

Press release – Paris, 28th April 2026

On 26 March 2026, Pernod Ricard and Brown-Forman confirmed that they were in discussions regarding a potential business combination.

Pernod Ricard today announces that these discussions have ended and did not result in an agreement as the companies were unable to reach mutually acceptable terms.

Pernod Ricard remains fully focused and confident in its strategy and operating model, supported by strong and committed teams across the Group to deliver sustainable long-term value for all stakeholders.

About Pernod Ricard

Pernod Ricard is a worldwide leader in the spirits and champagne industry, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes. Our mission is to ensure the long-term growth of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality. Pernod Ricard’s consolidated sales amounted to € 10,959 million in fiscal year FY25.

Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260428571054/en/

Contacts

Pernod Ricard Joelle Ferran / Global VP, Investors Relations & Financial Communication +33 (0) 1 70 93 25 37 Edward Mayle / Investor Relations Director +33 (0) 6 76 85 00 45 Ines Lo Franco / Investor Relations Manager +33 (0) 6 49 10 33 54 Emmanuel Vouin / Head of External Engagement +33 (0) 1 70 93 16 34

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Brown-Forman Focused on Creating Value for All Stakeholders by Advancing Ongoing Strategic and Operational Plans

LOUISVILLE, Ky., April 28, 2026--(BUSINESS WIRE)--Brown-Forman Corporation (NYSE: BFA, BFB) today announced that the company and Pernod Ricard have terminated discussions regarding a potential business combination, as the companies were unable to reach mutually agreeable terms. Brown-Forman and Pernod Ricard previously confirmed discussions on March 26 and noted there could be no assurance that any such agreement would be reached. Brown-Forman issued the following statement:

"We intend to create long-term value for all stakeholders by focusing on our strategic and operational priorities. This includes unlocking future growth by expanding our geographic footprint, continuing to build brands that resonate with consumers, and enhancing operational efficiency."

About Brown-Forman

Brown-Forman Corporation is a global leader in the spirits industry, responsibly building exceptional beverage alcohol brands for more than 155 years. Headquartered in Louisville, Kentucky, we are guided by our founding promise, "Nothing Better in the Market." Our premium portfolio includes the Jack Daniel’s Family of Brands, Woodford Reserve, Old Forester, New Mix, el Jimador, Herradura, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Gin Mare, Fords Gin, Chambord, and Slane. With approximately 5,000 employees worldwide, we proudly share our passion for fine-quality spirits in more than 170 countries. Learn more at brown-forman.com and stay connected with us on LinkedIn, Instagram, and X.

Important Information on Forward-Looking Statements

This press release contains statements that are "forward-looking statements", as defined under U.S. federal securities laws, that are subject to risks and uncertainties. Such statements involve inherent risks, assumptions and uncertainties, known or unknown, including internal or external factors that could delay, divert or change any of them, that are difficult to predict, may be beyond Brown-Forman’s control and could cause Brown-Forman’s future financial results, goals, plans, commitments, strategies and objectives to differ materially from those expressed in, or implied by, the statements. Words such as "should," "could," "would," "will," "may," "expects," "plans," "intends," "anticipates," "indicates," "remains," "believes," "estimates," "projects," "forecast," "guidance," "outlook," "goals," "targets," "pledge," "confident," "optimistic," "dedicated," "positioned," "on track", "path" and other words and terms of similar meaning and expression are intended to identify forward-looking statements, although not all forward-looking statements contain such terms. All statements, other than those that relate solely to historical facts, are forward-looking statements.

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Additionally, forward-looking statements include conditional statements and statements that identify uncertainties or trends, discuss the possible future effects of known trends or uncertainties, or that indicate that the future effects of known trends or uncertainties cannot be predicted, guaranteed or assured. All forward-looking statements in this press release are based upon information available to Brown-Forman on the date of this press release. Brown-Forman undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, changed circumstances or otherwise, except as required by applicable law or regulation.

Brown-Forman’s actual results could differ materially from these forward-looking statements due to numerous factors including, without limitation, any risks and uncertainties set forth in the "Risk Factors" section or other sections in Brown-Forman’s Annual Report on Form 10-K and Quarterly Reports on Form 10-Q, as well as other risks and uncertainties set forth from time to time in the reports Brown-Forman files with the U.S. Securities and Exchange Commission.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260428797726/en/

Contacts

Media Contact: Brown-Forman@FGSGlobal.com

Investor Relations Contact: Sue Perram, Vice President, Investor Relations, Sue_Perram@b-f.com

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Brown-Forman Corporation (NYSE:BF.B) is one of the

12 Takeover Rumors Targeted by Short Sellers.

Brown-Forman Corporation (NYSE:BF.B) is one of the takeover rumors targeted by short sellers. The latest development came on April 16, when Pernod Ricard CFO Helene de Tissot said talks with Brown-Forman were still “ongoing,” just a day after Reuters reported that Sazerac had offered about $15 billion, or $32 per share, for the Jack Daniel’s maker.

That keeps Brown-Forman in genuinely active deal territory rather than loose market chatter. It also leaves the company caught between two different transaction paths: Sazerac’s more traditional bid and a possible Pernod combination that Reuters said could involve a significant stock component, potentially allowing the Brown family to keep some influence over the business.Why Brown-Forman (BF.B) Remains at the Center of Active Deal Talks

The market still looks cautious about how cleanly any deal could happen. Reuters said Brown-Forman shares closed at $29.57 on April 15, below Sazerac’s indicated offer price, suggesting investors were still weighing hurdles, including the Brown family’s controlling stake. Reuters had also reported on March 26 that Brown-Forman and Pernod were in discussions about a possible merger and said a tie-up could bring significant operational synergies at a time when spirits companies are dealing with softer demand and tariff pressure.

Brown-Forman Corporation (NYSE:BF.B) is a global spirits company whose portfolio includes the Jack Daniel’s Family of Brands, Woodford Reserve, Old Forester, el Jimador, Herradura, Diplomático Rum, Chambord, and Gin Mare.

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Disclosure: None. Follow Insider Monkey on Google News.

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This article first appeared on GuruFocus.

Brown-Forman (NYSE:BF.B) and Pernod Ricard (PRNDY) are exploring a potential merger of equals that could reshape the global spirits landscape, bringing together portfolios that span Jack Daniel's, Old Forester and Herradura with Jameson, Absolut and Martell. The strategic rationale centers on scale, as a combined group could carry more weight against competitors such as Diageo, Davide Campari-Milano and the drinks division of LVMH. However, discussions remain ongoing and there is no certainty a transaction will be completed, even as the potential combination could position the companies more competitively in categories like whiskey and tequila that have been gaining share in the U.S.

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The complexity of the situation appears to extend beyond financial considerations and into governance and legacy. Brown-Forman traces its origins to 1870, when George Garvin Brown introduced sealed whiskey bottles, while Pernod Ricard's history dates back to 1932 with Paul Ricard's creation of pastis in Marseille, later combined with the Pernod family's earlier absinthe business. Today, the Brown family holds roughly two-thirds of voting rights and a multibillion-dollar economic stake, while the Ricard family maintains a significant ownership position and leadership role within the company. Any merger of equals could require one side to relinquish some control, which may prove difficult given both families' long-standing influence and stewardship over their respective businesses.

Structurally, the deal is expected to involve a substantial stock component, which could allow both families to retain meaningful ownership and participate in potential long-term upside in a combined entity. People familiar with the matter have indicated that both sides may roll over large stakes, though key elements such as headquarters location, primary listing and governance structure have not been disclosed. There is also limited visibility into how extensive discussions between the two families have been so far. If completed, the transaction could rank among the most significant cross-border deals in the spirits industry in recent years, though its outcome may ultimately depend on whether both families are willing to align on control and legacy considerations.

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